Jennifer Emory Email & Phone Number

Lake Mary, Florida, United States

Generate revenue by maintaining, strengthening and growing relationships within an assigned group of clients in the North American community market. While working cross-functionally, focus is on retaining existing clients, up-selling and cross-selling lending and/or mortgage suite of products to financial institutions in asset size up to $1B.Key Achievements➢ Awarded Top Performer for Digital Sales team in H1 (Q1-Q2) for FY2022, Outstanding Achievement in Q4 FY2022➢ Recognized by manager and peers 3x for mentoring and training new hires in 2023➢ Received executive recognition for exemplary use of new Customer Value Assessment tool to move sales forward➢ Completed 6-week Boot Camp sales training and earned high scores on Corporate Visions training series

Heathrow, Fl

Proactively consulted with AAA clubs on membership marketing strategies and tactics to increase value and growth, as measured by increased acquisition, retention, and profitable use of its products and services. Developed related deliverables and communications for staff officers, club executives and governance committees. Performed research, analysis and testing to enhance association understanding of membership growth drivers, targets and areas for improvement.Key Achievements➢ Received special invitation to high-level event planning committee for 2019 AAA Annual Meeting due to communications and event planning success record➢ Implemented strategy for club-based Membership Advisory Group, leading to increased collaboration, stronger relations and distribution of 10% more marketing best practices in a newly launched platform dedicated to membership➢ Advised clubs on quality standard compliance and released streamlined membership standards to minimize challenges➢ Managed the development and improvement of new membership products and programs across the association, including alternative membership models and corporate group membership. ➢ Built strong relationships with club membership management and National Office key stakeholders to ensure trust and effective communication for important strategic initiatives➢ Consistently collaborated and coordinated with other departments to ensure seamless and consistent support to clubs, including participation in multiple design think sessions and project task forces➢ Created and implemented an organic brand and membership campaign to provide consistent messaging of membership benefits across select national channels to generate greater awareness and accelerate future growth

Heathrow, Fl

Collaborated with clubs, partners and program managers to increase brand awareness, promote national AAA Discounts & Rewards program, and maximize member usage and revenue from partners. Developed, implemented and managed marketing strategies, plans and materials, as well as business line communications. Contributed to department goal setting, budget and planning processes. Participated in hiring and training of staff and outside contractors.Key Achievements➢ Increased annual conference attendee satisfaction scores from 90% to 98% through event planning, content and scheduling➢ Developed a new turnkey club marketing solution to simplify efforts and expand reach for testing targeted initiatives at a reduced cost➢ Reduced new partner on-boarding process from 90 to 60 days through streamlined tasks and faster response time➢ Increased club marketing data from 86% to 99% in two years through impressions tracking audit plan➢ Launched new project request process, including software user interface configuration and training to improve efficiency and streamline communication➢ Created new reference tool of core club media costs to facilitate faster partner marketing efforts➢ Increased value of club and partner marketing plans with a more efficient project plan, allowing for additional review and collaboration➢ Self-taught system and contracted outside vendor at accelerated pace to minimize disruption during staffing losses

Heathrow, Fl

Managed all operational aspects of partner engagement by building strong relationships. Provided strategic and operation guidance to internal and external stakeholder groups. Activated partner operational and marketing initiatives with clubs. Communicated KPIs including performance targets, reporting standards and data collection results to both clubs and partners. Facilitated regular partner business reviews and negotiated renewal contract terms. Key Achievements➢ Negotiated a richer member offer for national partner, resulting in 109% YOY increase in sales (Q2-Q4)➢ Increased partner sales by 290% and transactions by 238% through deeper engagement and promotional campaigns➢ Enhanced quarterly performance review deck to include more visual highlights and statistics that peers adopted➢ Revised silver partner business plan to provide more in-depth content and data for clubs to build more effective marketing plans

Heathrow, Fl

Managed project coordination and budget adherence for promotional initiatives. Created and executed content and format of all department communications. Tracked marketing impressions for national partners and implemented quality assurance measures. Coordinated and developed social media content. Monitored competitive landscape to identify marketing trends and program offerings influencing discount programs.Key Achievements➢ Configured tailored forms in new project management system and conducting ongoing team training to increase usage and streamline marketing production leading to additional 20% projects completed per week➢ Implemented new structured and simplified communications strategy for department, resulting in 40% increase in email open rates and 10% higher page visits➢ Designed and launched new weekly and quarterly e-newsletters, receiving recognition from top executives➢ Implemented new process for soliciting, collecting and distributing club marketing best practices for discounts program resulting in 10% additional practices per year➢ Managed new sales video development and production for partnership acquisition team➢ Conducted club and industry research to identify dollar value to club marketing impressions to demonstrate value of partnership to prospects

Sanford, Fl

Product and sales marketing for U.S. market for global brand of premium headphones, endorsed by Tim Tebow, Usain Bolt and Brendan Schaub. Position entailed executing new marketing positioning strategy, shifting audience demographic and working within a limited budget.Increased brand awareness through ambassador engagements, social media and online campaigns, partnership with Orlando Magic and other brands, public relations (press releases, product reviews, celebrity/athlete seeding), advertising, events and trade shows.Key Achievements➢ Successfully launched first-ever line of over-ear and on-ear sport headphones➢ Repeatedly negotiated sponsorship events through barter agreements➢ Managed public relations to acquire prominent product reviews ➢ Reorganized, trained and managed improved customer service and warranty departments and processes

Orlando, Florida

Position blends strategic and tactical competencies to effectively execute marketing strategy to achieve enrollment targets for online degree programs, requiring in-depth and broad subject matter expertise and advanced client servicing proficiency. Focuses on implementing strategy and managing projects, while contributing new strategic ideas and developing plans to drive departmental performance. Responsibilities correspond to the following areas: Program Management and Lead Generation, Campaign Planning, Performance Analysis, Budget Management, Competitive Research and Analysis, Event Planning, Brand Positioning and Target Personas, Creative/Studio Management, Client Management, Internal Collaboration/Support, Research Management, etc.Key Achievements➢ Increased the quality of cultivation assets with new messaging, copy and creative direction➢ Created, planned and conducted new webinar platform as sales tool, leading to additional enrollments➢ Developed relationship with vendor to enhance online traffic and ranking through independent blogging strategies➢ Worked with search marketing team to create new landing page content to increase SEO and PPC results

Lake Mary, Florida

Promotion into this role narrowed focus to managing three nutritional product lines, with responsibilities including:Research, ideation and development, product marketing and positioning strategy. Create written content and manage the design and production of related marketing collateral, websites and sales tools. Establish and execute communications plans. Oversee packaging design and production, product launches and promotions and online store for promotional merchandise and B2B and B2C sales and training tools. Collaborate with a marketing team of various trades, as well as multiple internal departments and outside vendors.Key Achievements➢ Managed corporate brand redesign throughout product lines that led to improved industry position➢ Product marketing strategy simplified scope, segmentation, categories and messaging➢ Managed introduction of new PET bottle from ideation to launch, directly correlating with sales growth➢ Streamlined sales aids to target product markets and strategic goals➢ Participation in corporate platform launch that has led to monthly double-digit sales growth since Sept. 2011

Lake Mary, Florida

Transitioned into Marketing Manager role in 2008, reporting to new VP of Marketing. Additional duties included:Total project management for the department and training new team members. Managed event planning and promotion, creation of event materials and signage, online event registration application and on-site registration. Contributed to creation of multiple online business management applications, in addition to marketing strategy and campaigns, as well as seasonal sales promotions.Key Achievements➢ Created organizational structure for planning semi-annual conferences resulting in increased production➢ Led the development of an internal event registration system tailored for company’s specific needs

Lake Mary, Florida

Reported directly to CEO with minimal supervision for the following duties: Write, create and implement marketing communications via email, phone, web and print. Manage communication plans and calendar, as well as the message, design and production of all marketing projects. Standardized quality control procedures to ensure content accuracy. Established and maintained vendor relationships and assisted in purchasing decisions. Role included brand management, content creation, copy and design direction, as well as copywriting for online and print publications. Led performance-based recognition program and communication.Key Achievements➢ Earned LIMU “Employee of the Quarter” in June, 2007➢ Established communications platform, improved email formatting and developed first online newsletter➢ Participated in the creation and production of multiple news publications and attended PR training seminar

Lake Mary, Fl

Position created to support three Account Managers in a full-service advertising agency for multiple clients/accounts.Performed extensive marketing research, coordinated with vendors and media contacts for insertion and broadcast orders, as well as promotional items. Provided assistance in client and creative meetings, wrote copy for new business letters and scripts, and proofed ads catalogs and proposals. Communicated new design projects and revisions with creative department. Performed light administrative duties.

Orlando, Florida Area

Hired as a Marketing Coordinator and promoted after nine months. Responsibilities included:Promote the firm’s qualifications by researching leads, producing proposals and establishing new contacts. Identify and coordinate with multiple consultants on each project to create a comprehensive team approach. Create and update tracking tools to improve organization of potential opportunities, develop corporate qualification packages, and compose presentations by integrating graphical layouts, identifying customized approach of components, and editing verbiage tailored to project.Supervise and train Marketing Coordinator and oversee the functions and strategic opportunities of the department. Key Achievements➢ Increased hit rate from 21% in 2004 to 50% by 12/31/2005 through improved product and strategic direction.➢ Improved consistency and efficiency in tracking opportunities, as well as, the organization of research results.➢ Ability to multi-task quickly and efficiently and respond in like manner has positively increased workload.

Lake Mary, Florida

Served in marketing department of construction firm, reporting to the Director of Creative Services. Responsibilities included:Research opportunities throughout the state. Create and compile proposals, presentations and supportive materials. Maintain project tracking reports, and write and edit press releases, business letters, and other company material. Assist in development and creation of company magazine. Assist the Executive Vice President and the pre-construction and human resources departments. Create boilerplate applications of project and personnel experience. Contribute ideas to improve marketing department structure and maintenance. Key Achievements➢ Optimized productivity and tracking procedures by creating new report format.➢ Enhanced company’s degree of success through reporting opportunities and submitting quality proposals.➢ Improved correspondence accuracy and productivity with quick response and writing skills.

Orlando, Florida Area

Worked in the Marketing Department, which services six offices throughout Florida. Conducted research for leads, updated lead tracking logs, and distributed opportunities to each office and division. Worked with Project Managers in order to create and compile proposals and presentations. Wrote introduction letters, as well as company qualifications.Edited text of proposals, letters, and articles for publications. Fulfilled department functions, such as attending industry trade shows, filing, preparing meeting minutes and vendor applications. Key Achievements➢ Maximized business opportunities through thorough, prompt, and accurate lead information.➢ Increased productivity and quality of proposals submitted.➢ Improved clarity of proposal ledgers through meticulous organization.