Paid Media Manager - Pepperjam, Gen3 Marketing • Manage Pay-per-Click tactics for multiple clients across various digital channels - with a focus in Amazon and Google• Drive strategy with a strong focus on conversion metrics to increase campaign ROI• Analyze data, provide statistical analysis, and explain performance metrics on a weekly/monthly basis• Execute diligent budget and bid management, as well as landing page optimizations to drive top-line revenue and bottom-line marginsMarketing Associate - Sagefrog Marketing Group • Assisted an Account executive and our Digital Manager on multiple accounts• Managed multiple social media campaigns and executed various SEO and SEM tactics• Provided internal content creation and design to assist with business developmentMarketing Associate - Lehigh Valley Phantoms • Designed and managed multiple social media campaigns• Represented the Lehigh Valley Phantoms at local and regional events• Created lead generating ideas and based off of geographical data analysis