Jennifer Flannagan Email & Phone Number

San Francisco Bay Area

Transformed private label brand engagement and field team sales performance through outstanding new strategies, brand events, and education initiatives. Oversaw all training for US and Canada, driving customer and employee engagement with Sephora Collection across 564 stores. Restructured sales team, optimized territory coverage, and drove sales. Led successful launch of Sephora Collection in Kohl’s, managing $750K budget to execute opening. • Developed the Sales & Education Managers (SEMs) at Sephora into a high-performing team, optimizing SEM territories to deliver 8% increased coverage to stores at lower costs, driving $209M in sales and projected incremental profit of $7M. • Established and fully implemented event strategy program for Sephora brand, creating protocols to teach stores how to host successful events and building effective, cohesive brand experience aligned with marketing plans.

San Francisco Bay Area

Established new private label events strategy, developing vision for brand awareness and growth. Created highly rated virtual training programs for Beauty Advisors during 2020 store closures. Designed and launched several first-time programs for staff training. Wrote all sales and education programs for stores in US and Canada.• Led and fully executed first-ever 2-day Sephora Collection sales conference, generating significant in-store growth and outselling 3rd-party brands by double digits for 6 consecutive months following conference.• Created program design and curriculum leveraged by global parent company as model for relaunching international sales training course; recognized by CEO of Sephora America for exceptionally well-executed conference.

San Francisco Bay Area

Created and delivered all training programs across US and Canada, onboarding field team new hires and developing procedures for freelance training program. Designed educational content for new product launches, partnering with Sephora to develop event strategies.• Increased sales from $25M to $49M and elevated 3 products to #1 ranking in sub-class category by originating highly effective education platforms and developing sales structures for in-store field sales teams.• Achieved participant feedback score of 97% at Sephora Canada’s 2017 Encore Training program, scoring 16 points higher than average on first-time participation score.

San Francisco Bay Area

Drives sales through education in all channels: Sephora, Nordstrom and SpaceNK. Creates and implements all education and elevated training programs and content for Sephora U.S. and Sephora Canada. In Sephora, drives brand awareness and sales through education, in partnership with our Sephora field team. Leads elevated trainings in all channels, such as Sephora Encore and cluster training. Drives sales and increases brand awareness through events with Account Executive partners.

Developed all training programs for Sephora North America in Mexico, US, and Canada. Delivered in-person and online training programs for field team, increasing selling skills and product knowledge to amplify sales and market share. Collaborated to execute top-tier events across all sales channels. Launched Fresh in Sephora at JC Penny, reaching #1 skin care brand in these stores.• Grew Fresh to become 1st skin care brand to generate over $100M and achieve #1 skin care brand ranking in Sephora North America by building and maintaining strong partnerships with key distributors.• Generated $22K at Nordstrom Trend Shows after opening 13 Nordstrom stores in West Coast locations, achieving highest company sales ever at this prominent event and contributing to 26% growth in 2015.

Los Angeles Metropolitan Area

Delivered specialized training for sales teams and retailers in Southwest region. Wrote programs for core and seasonal product launches, train-the-trainer programs, and new store openings. Orchestrated strategic store events and launched re-branding initiatives. Interfaced with celebrity ambassadors and delivered backstage support at major fashion events, including New York Fashion Week. • Attained highest company sales over past 10 years for Mecca Cosmetica in Australia and New Zealand, leading in-store training and executing high-volume events.• Achieved double-digit sales for 2 consecutive years, driving 32% growth at Sephora and 27% growth at Ulta.