Jennifer Fluet Email & Phone Number

United States

New York, New York, United States

Bronx, New York, United States

• Organize more than 20 events per year for a 100+ person club∙Delegate tasks to 8 other executive board members and 3 committees while remaining in constant communication to oversee club activities and projects• Coordinating with high-profile industry speakers to attend the club's panels• Liaise with the American Marketing Association and Fordham’s Office of Student Involvement for club logistics• Spearhead planning for student site-visits to marketing-related companies in NYC∙ Founded the entrepreneurship initiative, and now executive board position, that uses the knowledge of student marketers to promote student entrepreneurs and other small businesses with pop-up events and newsletters

- Scheduled room reservations and event requests by coordinating with Fordham's Office of Student Involvement- Created slide decks for all events using Google Slides and Powerpoint- Managed the Executive Board's shared Google Calendar and Google Drive

∙Coordinate and host 20+ alcohol alternative events for students∙Communicate with event locations and Fordham's Office of Student Involvement for all planning demands

∙Completed comprehensive financial, operational, and marketing benchmarking and competitive analysis in order to identify business challenges facing Levi Strauss & Co. ∙Developed The Blue Tab, a clothing industry water sustainability initiative and denim line meant to attract environmentally conscious consumers∙Created a new detailed marketing plan and pitched the idea to a panel of experts using a 35-page PowerPoint presentation, created using Canva

∙Supported the back-end execution of digital marketing strategies for well known film to digital releases including Wonka, Dune and The Sopranos by ensuring all on and off platform images meet images size and design specifications needed for asset inventory sites such as Nest(Aviary), Box and Mind for Max streaming platform (95 mil subscribers) and linear TV channel∙ Analyzed live-on-platform image specs using photoshop to see if the image safe zones will be affected by upcoming changes/new banners to titles on platform. Leveraged excel by creating pivot tables and formulas to gather data and insight into the potential reproduction of assets due to the proposed changes∙Worked on cross-functional teams and leveraged Monday.com and Slack to support smooth project management of digital asset pipeline

• Supported all aspects of a non-profit organization that supports advertisers, agencies and the media in 40+ countries whose mission is to promote the critical role of advertising; run by a board of advertising and education leaders• Planned and executed 2nd Annual IAA Global B2B Brand Summit, a large-scale professional development event featuring top brand leader transforming their brands, increase their B2B relevance and impact and refining best practices to drive growth; industry leading speakers from Nasdaq, PwC, S&P Global, Amazon Ads, LinkedIn and The Wall Street Journal, attendance by 200+ professionals and hosted at Amazon’s NYC headquarters

∙Researched social media marketing trends and tactics to inform execution of social media strategy and digital footprint for a start-up confections and sweets food-truck franchise ∙Planned and executed social media strategy across Instagram (28k), TikTok, Facebook and LinkedIn channels; leveraging Canva to curate and design digital content; utilize Meta Business Suite to schedule posts, perform data analytics, gain consumer insights and digital strategies∙Collaborated with high-profile third-party partners including: Real Housewives of New Jersey, a former NY Yankees player, well-known musical artists and celebrity party planner, Party With SOL∙Liaised with third-party marketing agency to support brand building and marketing strategy

Manhattan, New York, United States

∙Supported the reelection campaign of Governor Kathy Hochul by phoning hundreds of registered democratic voters daily to gain voter insights, drive voter participation and inform election projections; drove out of home marketing efforts by canvassing financial district to place promotional posters

∙Worked as part of a team to conduct market research to identify an unmet need and develop a comprehensive integrated business plan for a new business, BiteTap, a line of high end vending machines that offered quick, affordable and nutritious meals in office buildings and college campuses ∙Created a 35-page PowerPoint presentation and pitched the business plan to a panel of experts

Manhattan, New York, United States

∙Transferred thousands of company files to Cloud storage and designed user guides; created client PowerPoint presentations and coordinated walk-throughs of spaces for a construction management and general contracting firm specializing in commercial retail interiors

Manhattan, New York, United States

∙Supported the execution of Buyer’s Week for a vertical manufacturing company that designs and produces apparel for major retailers such as: Kohl’s, Macys, Nordstrom, TJ-Maxx, PacSun and Dillard’s∙Created vision boards and created PowerPoint presentations to support buyer meetings, maintained an appealing buyer showroom insuring ideal merchandise and space aesthetic