Jennifer Folden, M.S. Email & Phone Number

Zanesville, Oh, Us

Zanesville, Oh, Us

- Develop and executed a long-term enterprise marketing strategy to meet business objectives and align with key marketing goals.- Participate on the Senior Strategic Leadership team that creates Board materials and deliver on high-impact strategic projects.- Manage strategic marketing initiatives, in partnership with Finance and Research teams, using data-driven insights to drive alignment and operational efficiency.- Led a comprehensive omnichannel outreach plan, resulting in the first uptick in summer (2024) enrollment since pre-COVID.- Crafted and implemented the College’s first-ever strategic enrollment and recruitment plan, including a college-wide communications and events calendar.- Coordinated a Demand Gap Analysis that enhanced market reach and led to increased enrollment.- Designed the marketing content for the College’s first capital campaign, securing $7 million in pledges.- Conducted brand perception research with Carnegie, rewriting the College’s brand story and creating personality archetypes to elevate visibility.- Consulted with Burning Glass on an economic impact study aligned with a 10-year strategic enrollment plan.- Manage crisis communications, including a major cybersecurity breach and received national recognition for COVID-19 communications in the Chronicle of Higher Education.- Execute change management strategies that ensured effective implementation of new marketing capabilities and adoption across teams.- Oversee the development of marketing initiatives for prominent programs, including strategic projects for the President’s Cabinet and Senior Team.- Lead strategic roadmap initiatives to advance key marketing priorities and foster collaboration across departments.- Develop and manage marketing and communications budgets, ensuring financial efficiency and strategic use of resources.

Zanesville, Oh, Us

In this role, I spearheaded the improvement and implementation of C-suite and strategic planning, and executive-level communications, and built essential media relations, while expertly representing the college at the state level. This role was primarily focused on building the president’s brand, a positive reputation, campus relations, and a major rebranding of the interior of the main campus.➥ Gained certification in Mediation, and constructed a building dedicated to building relationships and mediation work. ➥ Designed and directed all interior campus resurrection project activities, which included custom artwork, which won multiple awards for branding, and propelling the image of the community. ➥ Grew social media awareness through selfie postings and artwork photo sharing, which boosted morale with employees, and attracted new high-school students, increasing attendance. ➥ Improved market identification strategies, through a Demand Gap Analysis program that supports market reach success.

Zanesville, Oh, Us

In this position, I piloted innovative ideation for expanded brand awareness and engaging marketing campaigns and motivated a two-member team of direct reports that served as Event Coordinator, and Campus Liaison. ➥ Developed solid brand visibility, community relations, and reputational improvement strategies through high-quality event planning, holding between 50 and 70 yearly, that ranged from high school student recruitment presentations to elegant friend-raising engagements. ➥ Maintained essential crisis communications during a major cybersecurity breach, which earned a ‘shout-out’ from the Chronicle of Higher Education praising the successful management of communications, with features in this large publication.➥ Collaborated with Human Resources leadership to create messaging designed to increase employee and student morale. This project improved employee retention, and student satisfaction, and improved the entire campus’s confidence.

Master Of Science - Ms, Marketing & Communication

Bachelor Of Science - Bs, Advertising

Journalism