Strategize and implement new initiatives within campaign to grow fundraising outcomesRecruit new supporters for the organization and further engage current supportersSupport and train volunteers at all levels on the organization, strategies and tactical approachesLead and support the Resource Development team through year-round campaign strategiesSupervise creation, update & distribute marketing materials (print, web, newsletter)On-going analysis and of campaign activity, and modifying strategies and approaches as necessaryKey liaison for special events, workplace presentations and awareness building activitiesWork closely with social service agencies to provide assistance and increase profile

Meet with current and new clients to pitch products and create strategies to best fit their needsCreate sales strategies to meet and exceed goals

Creation and execution of marketing plans for a wide genre of films at various budget sizes.Negotiation of all trade and consumer media buysSecured strategic partnerships with festivals and publications across Canada Publicized films through grassroots promotions, screener distribution and press releasesSupervise the creation and approval of all marketing material created for ParadoxLiaison with US companies to capitalize on their marketing and publicity efforts and to organize joint events and access to talent.

Marketing / DVD Production• Create marketing strategies for all ThinkFilm and Velocity titles which include breakdowns for the trade ad spend, consumer spend, PR plans and positioning• Manage the media buys for trade and consumer ads and negotiate favourable ad rates • Supervise creation and delivery of all artwork and ad materials for each film• Lead creative brainstorming sessions and weekly marketing meetings• Key liaison with filmmakers to collaborate on all aspects of the DVD releases • Supervise creation, source work, and co-ordinate material delivery for DLT creation• Developed and cultivated relationships with DVD reviewers and specialty publications (horror genre)• Negotiate access to foreign campaigns and DLTs as needed, and license ThinkFilm-created material to the rest of the world on an as-requested basisOperations / Delivery• Co-ordinate delivery of material from producers for both theatrical and direct-to-video releases• Oversee the day-to-day operations and manage timelines for the home entertainment division

Work with designers to create all material for theatrical and video departments including video sleeves, DVD wraps, mailer ads, newspaper ads, one-sheets, flyers, and other promotional materialKey liaison with media-buying agencies for television, radio, and newspaper promotionsCo-ordinate the material delivery for theatrical and video releasesConsult with Directors of Theatrical and Video on the marketing strategy for each property

Co-ordinate the publicity and promotions for upcoming releasesEnsure timely delivery of publicity and filmsMaintain and update all financial information regarding revenues and expenses for theatrical division

Liaison with sales representatives in Paris, U.K., and L.A. officesResearch, collection, and co-ordination of publicity material for a library for over 560 half-hour episodes

Make outbound sales calls and handle incoming calls