Jennifer Fox Fee Email and Phone Number

Department Head, Media Strategy and Messaging Architect, Chief Brand Steward, Management Team: developing and managing external communications, messaging and advertising for this WNY, non-profit environmental organization, the largest Waterkeeper organization in the world. Developing and executing marketing plans, crafting key messaging across all platforms, engineering social media strategy, managing all media relationships, executive speech writing, as well as creating and cultivating advancement and fundraising opportunities.. Other responsibilities include organization-wide strategic planning, community partnership building, equity/diversity/inclusion work, brand story development, video scripting, marketing for resource development, website management, community and government relations, board relations, overseeing blogs and e-newsletters, press releases, press conferences, event planning, and all general writing for the organization. Completed John R. Oishei Foundation Story Growing Program for non-profits.• Managed multi-year marketing campaign rollout of the $10 million Buffalo Blueway project, including development of new interactive website, three new social media platforms, and public relations campaigns.• Engineered new social media strategy and plan across five platforms for Buffalo Niagara Waterkeeper, resulting in a 22% increase in page likes, a 950% increase in viral impressions, and an 11,000% increase in organic reach for facebook.• Increased positive monthly media exposure for Buffalo Niagara Waterkeeper by 68%. In addition to positive and strategic earned local media, successfully managed media relations for international exposure, including NBC Universal, Associated Press, New York Daily News, BBC Radio, BBC Press Association, BBC Kids, Fox News, Scripps, and Huffington Post, among others.• Engineered regional campaign contributing to the successful passing of the Environmental Rights Amendment to the New York State Constitution.

Department head and Museum Spokesperson, developed and managed all communications, messaging and public relations policies for this Buffalo-area, non-profit children’s museum. Managed paid and non-paid advertising across all channels (television, online/social media, radio, print, event), key messaging development, public relations management and strategy including crisis management. Other responsibilities included community partnership building, brand story development, video scripting, marketing for resource development, web site management (development of new site launched August 2015), community and government relations, board relations, blogs, newsletters, social media planning and implementation (platform expansion launched August 2015), press releases, press conferences, media relationship management, grant writing, and general writing and editing for the Museum. Helped steer both master planning (from RFP response for site award through construction docs) and capital campaign (first $19 million) for new 40,0000+sf museum at Canalside in Buffalo.

Writing, editing and strategic communications planning for a variety of national and international corporate clients, from Fortune 500 companies to boutique firms.

Lecturer in bioethics at the State University of New York at Buffalo, as well as a teaching assistant to ethics classes during my graduate fellowship in philosophy of science (incomplete due to maternity leave).