Jennifer Frith Email & Phone Number

Vancouver, Canada Area

• Independent Sales RepresentativeMarch 2004 – Present
• Support manufacturers and importers in product development, identifying trends and putting together specialized programs for mass merchant and national retailers within Canada and the US.
• Assist manufacturers in bringing their products to the market place
• Perform monthly sales forecasts and competitive analysis to determine product performance levels and the need for new products or modifications
• Develop marketing plans and advertising strategies to maximize sales
• Analyze profit goals pertaining to sales, market share, gross profit dollars, and markdowns

www.happyplugs.com

Happy Plugs is a Swedish fashion and lifestyle brand that brings color to the world. We're a fashion brand creating colorful accessories for smartphones and tablets, born with the ambition of transforming essential tech accessories into fashion must-haves. What Color Are You Today?™.

Vancouver, BC

iSIGN is a leading developer of location-based interactive advertising solutions. The company’s patent-pending platform, combines the precision of direct marketing, and the tracking potential of the web, to deliver the most cost effective and ROI-driven advertising possible. The IMS (Interactive Marketing solution) has the ability to push media rich.

Burnaby, BC

• Merchandise ManagerMay 2002 – 2004
• Managed the entire product line of computer accessories for 108 stores across Canada
• Negotiated trade agreements with suppliers for favorable items, discounts, rebates, return allowances, promotional monies and market development funds
• Studied and analyzed in-depth the retail and wholesale market, taking into account major vendors product trends, new technology trends, consumer needs and historical performance
• Developed an assortment of products to achieve sales and margin targets in line with corporate goals to optimize turnover
• Monitored and adjusted programs in order to meet fiscal budget objectives

Burnaby, BC

• Assistant Buyer 1998- 2001
• Purchased a myriad of non-food categories for the Special Events Department for 29 warehouses in the Western Canadian Region
• Developed an appropriate product mix while balancing competitive factors and consumer needs with strategic objectives
• Managed product and portfolio profitability through pricing, and cost control while assessing changing markets
• Budgeted sales and inventory to maximize GMROI
• Forecasted, tracked and analyzed product performance; reporting financial results to senior management at regular intervals