Jennifer Ginest Email & Phone Number

Newtown, Pennsylvania, United States

(BROCASTMED AQUIRED HARBORSIDE NOVEMBER 2022)As the Member Services Manager I am responsible for the increasing member engagement, growth and retention. These responsibilities are executed via various marketing tactics - digital, and social media marketing.

New Jersey, United States

(ACQUIRED BY BROADCASTMED NOVEMBER 2022)As the Member Services Manager I am responsible for the increasing member engagement, growth and retention. These responsibilities are executed via various marketing tactics - digital, and social media marketing.

New Jersey, United States

My freelance experience has given the opportunity to work as a consultant for design firms, like imagecog and suretech.com or agencies like the Creative Group. In addition on my own I have clients I work with directly – ReRun, Fahey Realtors, CNJ-AIA, Werfel Studios. I have created designs from concept to finish and built the site from an existing design.

Ewing, New Jersey

• Maintained and developed the Cruise Critic email channel, which contributes 6M+ dollars in revenue to the business.• Successfully managed company’s international sponsored email campaigns that provide special offers to our audience as well as a significant source of revenue for the business. Acted as a liaison to the sales team curating custom client-specific reports and analysis to help improve performance and stem cancellations. • Managed daily production and execution of global campaigns including the creation of custom, static and dynamic, branded templates in Salesforce Marketing Cloud. In addition, set up, tested and applied meticulous quality assurance when preparing client emails prior to deployment. • Project manager of a major client-facing tool that permitted significant efficiency improvements in email sponsorship production workflow, including reducing Sales/CRM production time by 30%+, plus centralizing correspondence between partners, Ad Ops and CRM teams, and effectively reducing back and forth communication by 90%, and more.• Developed a new luxury email product, that offered multiple offers from various luxury partners to a targeted audience, that generated $200K+ in revenue. Effectively managed testing and results analysis and led the coordination of partners during the tests. Designed a product proposal for Sales to use for partner presentations. • Executed processes to streamline production workflow for team through the creation of multiple CRM resource libraries, including code snippets, an image library, and content Google documents.• Developed strategy and maintained schedule of Push Crew channel for international audiences. Achieved a 2% increase in CTR for the largest audience within the different points of sale via various A/B testing tactics including headlines, images, emojis, etc.

Hopewell, Nj

• Integral part of a team that handled all the digital communication products – designing and developing emails and micro-sites – for the HR departments of various clients, such as Waste Management, Macys, and DSW, in relation to their wealth management portfolios. • Worked directly with clients to create the end result they were looking for from the project.• Used Litmus to test emails and track recipient interaction.

Cranbury, Nj

• Responsible for development of the company CRM channel this included designing and developing ad hoc email campaigns, landing pages on the Marketo platform.• Designed trade show assets from concept to finish using Adobe Creative Suite. • Worked with internal stakeholders regarding project requirements and execution plans.

Lakewood, Nj

• Created event sign up emails with Pardot and related event landing pages for sales team. Juggled multiple projects simultaneously, prioritized projects and delivered on time or ahead of schedule.

Designed and developed custom emails, banner ads and landing pages and maintained various web sites for Consumer and Professional divisions via Site Core.

Designer/Developer Design websites from concept to finish Maintain websites for existing clients Project Management Work with Content Management tools Design and Develop Shopping cart sites (3dcart and Google Checkout)

Designer/Developer• Worked on team to develop an intuitive and robust User Interface for Clinical Trials application. • As a developer I used following technologies were used to create this application: XML, JavaScript, DOM, X Path, HTML, DHTML and CSS.• As a designer I created the logo and developed the overall look and feel (color scheme, image manipulation, and menu treatment and icon concepts).

Lead Designer• Responsible for creation intuitive User Interfaces for various electronic media applications.• Collaborate with Java Developers to apply GUI to software.

Bachelor Of Fine Arts (Bfa), Printmaking And Photography

Web Designer Certification, Web Page, Digital/Multimedia And Information Resources Design

Marketing Strategy Certificate, Marketing, 100%

MBA-level strategic marketing training in how to align marketing strategies with business strategy, high-performing business leaders make.