I am a results-driven marketing leader with deep expertise in digital strategy, content creation, project management, and campaign management. With over 15 years in fast-paced environments, I blend strategic vision with hands-on execution to deliver measurable outcomes in digital marketing, traffic optimization, and conversion rate enhancement.Throughout my career, I’ve successfully led cross-functional teams, ensuring seamless collaboration across marketing, UX, and technology to meet project goals on time and within scope. Most recently, in my digital marketing role at Verizon, I managed projects that unified website experiences, boosted conversion rates by 20%, and optimized user journeys through data-driven strategies and A/B testing. My experience spans B2B and B2C markets, equipping me with a comprehensive understanding of user needs, growth levers, and personalized customer experiences.Core Strengths:* Digital Strategy & Campaign Management: Proven expertise in developing SEO-focused, UX-enhanced campaigns that drive quality traffic and leads.* Content Creation & Optimization: Skilled in creating analytics-informed, engagement-driven content that supports personalized user journeys.* Project Management: Extensive experience managing project lifecycles with a focus on timely, budget-conscious delivery and performance evaluation.* Cross-Functional Leadership: Adept at fostering open communication and alignment across departments to achieve cohesive project goals.Let’s Connect:I am passionate about leveraging digital marketing and project management expertise to solve complex challenges and drive impactful outcomes. Let’s connect if you’re interested in digital transformation, marketing strategy, or collaborative opportunities!
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Associate Director, Digital Marketing, Verizon Business GroupVerizon 2023 - 2024Ashburn, Virginia, United StatesLed a team of 7 to oversee digital experiences for SMB and Enterprise segments on the VBG website, encompassing strategy, content creation, user experience (UX), search engine optimization (SEO), A/B testing, personalization, and delivery.• Provided fast-paced digital support for visitor traffic related to device launches, wireless and Fios plans, strategic enterprise products, and Thought Leadership campaigns, achieving 2023 KPIs of 18.9M quality visits (7% y/y) and 3.6M (14% y/y).• Actively participated in a cross-functional leadership team dedicated to redesigning the website, with a focus on enhancing mobile UX, simplifying global navigation and product content, expediting transaction paths, and refining and humanizing content. Heavily engaged in customer and competitive analysis, personas and journeys, site taxonomy, SEO planning, content strategy, creative and design input, and project management. • Enhanced customer support experience on website by consolidating 400+ wireline and wireless pages into 100 new support pages tailored to customer needs.• Evaluated Voice of the Customer survey feedback for action. Optimized survey button placement and pop-up timing to maximize submissions. Learn OSAT consistently 3.0+ on 5 scale. -
Senior Manager, Digital & Customer Experience, Verizon Business GroupVerizon 2019 - 2023Ashburn, Virginia, United StatesOversaw digital support for Enterprise segments within the newly formed Verizon Business Group, with expanded responsibilities covering all B2B websites, SMB Wireless and SMB Wireline.• Ensured timely delivery of UX, SEO, and content strategy aligned with integrated marketing campaigns across B2B segments. Emphasized traffic optimization (SEO, paid media) and conversion optimization strategies (journey analysis, testing, personalization) to enhance quality of visits and leads.• Collaborated with cross-functional teams to assess media and landing page performance, identifying opportunities for creative, offer, and audience optimizations. Notably, a winning mobile design from a multivariate test resulted in a 98% increase in click-through rate (CTR) to e-commerce.• Launched a unified website experience across all VBG segments into a single Adobe Experience Manager (AEM) instance in 2020-2021, driving a 20% increase in conversion rate year-over-year and a 59% increase in SEO visits. Completed in just over a year, the project included consolidating information architecture and navigation, CMS platforms, analytics, sales lead form, asset gating, technical SEO strategy, content uniform page templates and components, back-end lead routing, and integration with Marketo/Salesforce.• Managed the creation of new website content and revised existing content based on SEO gap analysis and customer funnel needs. Regularly refreshed featured assets on pages (articles, Thought Leadership reports, videos, customer stories.) Utilized Adobe Assets (DAM) as the single repository for all assets and established necessary tagging for dynamic and personalized experiences. -
Senior Manager, Digital Marketing, Verizon Enterprise SolutionsVerizon 2015 - 2019Ashburn, Virginia, United StatesManaged a team of 6 professionals responsible for the entire lifecycle of U.S. Enterprise and Medium Business website experiences, covering strategy, content creation, user experience (UX), search engine optimization (SEO), and delivery.• Facilitated brand awareness, strategic product launches, Thought Leadership campaigns, and event promotions utilizing earned, owned, and paid media traffic channels. Achieved yearly website traffic of 13.3M visitors with a 42% return visit rate, and generated 75K downloads (opt-in leads) annually. • Successfully redesigned and migrated the Enterprise website to a new Adobe content management system and domain in 2017-2018. Integrated backend pathways to Salesforce, Marketo, and Adobe Analytics for lead distribution and tracking, resulting in a 3% year-over-year improvement in visits, SEO traffic, and leads. • Assumed additional responsibilities, including Adobe Target testing and Adobe Experience Manager (AEM) webpage authoring and deployment, demonstrating proficiency in advanced digital marketing platforms. -
Senior Consultant, Digital Strategy & Execution, Verizon BusinessVerizon 2012 - 2015Ashburn, Virginia, United StatesDefined and implemented digital strategy for U.S. Enterprise Medium Business and Thought Leadership sites on verizonbusiness.com.• Engaged with stakeholders on quarterly editorial calendar planning. Launched new homepage design, achieving a 33% click-through rate on the first homepage hero and a 117% increase in portal logins from pin bar navigation (Jan ’12).• Created new ‘eyebrow’ navigation to promote cross-LOB (VES, Wireless) content consumption, resulting in 76% increase in global navigation use (Jul '12)• Standardized page template for Thought Leadership campaign pages, reducing delivery time from 15 to 3 days. Enabled delivery of 15 Thought Leadership pages that drove 147K downloads (121% of target) and 31K opt-ins (168% of target).• Supported delivery of responsive design on major initiatives across the website.• Initiated SEO program in 2013, increasing traffic by 70% by 2015, ranked for 1900 keywords on page 1 of SERP.• Partnered with Channel Strategy team to optimize distribution and response to online leads. Launched a new wireless contact form with integration to Wireless SFDC. -
Senior Consultant, Web Marketing & Operations, Verizon BusinessVerizon 2007 - 2012Ashburn, VaManaged ongoing content updates on verizonenterprise.com with multiple agencies and stakeholders to support critical launches and increase traffic and engagement. • Coordinated editorial calendar for webpage and asset updates, driving traffic and engagement for homepage, cross-level business initiatives, promotions, and events.• Supported Thought Leadership, quarterly solutions campaigns, and product launches by delivering synchronized web pages and assets for PR, paid and social media, and sales channels.• Provided Development team with requirements for webpage coding and QA testing, ensuring smooth implementation of updates.• Provided copywriting support as needed, contributing to effective communication strategies. -
Sr. Manager, Direct ResponseMci Telecommunications Corporation 2000 - 2006Arlington, Va• Supported Director in developing and managing long and short-term campaign forecasts and department budget. • Managed several consumer acquisition and winback mail campaigns; airline, entertainment and banking affinity programs and low-cost alternative advertising efforts. Responsible for up to 60M direct mailers a year and $20M in budget. • Tested direct mail creative, offers and data models to meet response, revenue and profitability goals. • Supervised 2-3 program managers in creative development, data targeting and offer selection. -
Manager, Marketing CommunicationsMci Telecommunications Corporation 1998 - 2000Arlington, Va• Managed 40M piece acquisition mail program that targeted long distance prospects in English and six additional languages. Program reached 129% of sales plan. • Launched advertising insert program in customer billing statements that produced $1.6M in revenue from outside advertisers. Also managed customer invoice messaging and legal notifications. • Supervised 2 program managers. -
Specialist, Customer Communications & FulfillmentMci Telecommunications Corporation 1994 - 1998Arlington, Virginia, United States• Managed creative development and production of customer fulfillment streams received by 1.5M+ customers a month. Mailers reinforced buying decision, stimulated product usage, and prompted product sales. • Highest-volume Welcome Kit stream was personalized for each customer, with 5K possible versions.• Managed agency design and translation of in-language mailings for U.S. customers in 7 languages.
Jennifer Walter Education Details
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Executive Program -
Executive Program -
Communications
Frequently Asked Questions about Jennifer Walter
What is Jennifer Walter's role at the current company?
Jennifer Walter's current role is Digital Marketing | Program & Project Management | Customer Experience | Content Marketing | Direct Response | Team Leader.
What schools did Jennifer Walter attend?
Jennifer Walter attended Georgetown University, The Johns Hopkins University - Carey Business School, Georgetown University, University Of Delaware.
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Jennifer Johnson
New York City Metropolitan Area8bioscicom.net, yahoo.com, hotmail.com, yahoo.com, hotmail.com, charter.net, yahoo.com, juno.com2 1917861XXXX
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Jennifer Walter
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Jennifer Walter
East Aurora, Ny -
Jennifer Walter
Operations And Administrative Manager | Skilled In Leadership, Onboarding, Coaching & Development, Employee Retention & Engagement, And Process Improvements | Passionate About Leading And Developing Top TalentCharlotte, Nc
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