Jennifer Grimé Email and Phone Number

• Manages and launched one of the agency’s largest accounts, totaling $15 million annually.• Serves as the primary point of contact between the client, agency staff, and vendors while mentoring junior account managers.• Defines client requirements and project parameters, guiding teams in the development and delivery of campaign strategy and multimedia collateral.• Project manages 360 advertising campaigns, collaborating with creative teams from concept to production and launch for comprehensive TV/digital video, digital, social media, and experiential campaigns that generate brand awareness and retention. • Manages client budgets, account billings, and presents monthly updates to the client/Board of Directors. • Oversaw 2x growth in social followers within one year of campaign launch. • Maintained market share through the pandemic and increased market share post-pandemic even when the client is outspent 5:1.• Analyzes, develops, and presents market trends, competitor analysis, and results to the client and vendor partners. • Facilitates campaign management tools such as creative briefs, proposals, estimates, and project-tracking spreadsheets that improve the flow of communication between departments and successful campaign channels. • Contributed to campaigns that won industry awards, including the Best Campaign for a Dealer Group in the nation by New York International Auto Show in 2020.

• Served as sole account lead on the Jelly Belly Candy Company business (domestic and international), handling all day-to-day and long-term creative development, project management, production, and strategic planning. • Worked with client and agency partners to identify and leverage new and innovative channels to reach the Jelly Belly target consumer, including new media opportunities within the digital and social media landscape.• Led development and production of national advertising campaigns for Jelly Belly, overseeing production of TV, print, digital, and social media executions.• Spearheaded the BeanBoozled new flavors product launch, leveraging the excitement around the Despicable Me 3 movie release. Developed creative and media strategy that included in-cinema promotions and Minions-themed digital content, utilizing YouTube DM/Minions clips, studio assets, and video/static interstitials within the official Minions mobile game.• Collaborated with creative teams and client on the development of Sunsweet's brand personality establishing a consistent image for the brand and ensuring its implementation across all communication channels.• Oversaw all broadcast, website development and collateral production for the Sunsweet brand portfolio. • Achieved year over year growth, successful launches of several new innovative products across accounts (i.e., Jelly Belly BeanBoozled, Sunsweet Fruit and Nut Clusters). • Involved in agency new business efforts resulting in various account wins across multiple categories:• Played an instrumental role in the Allegiant Air pitch, resulting in a successful business win in June 2015. Contributed to the development and management of a compelling national communications platform that highlighted Allegiant’s core strengths.• Contributed to securing the Aristocrat Technologies account. Led website development and production for several new product launches, driving successful digital campaigns.

Clients: Jelly Belly Candy Company, Sunsweet Growers, Crystal Geyser, Allegiant, Freebirds• Led creative briefing and creative team on various brand assignments. Prepared internal creative briefs, managed timelines and presented clients with campaign proposals that spanned from digital, social, retail POS to broadcast.• Organized and led photo shoots, involving securing photographers, and working with creative team to ensure client expectations are met.

• Responsible for agency workflow and ensured projects are completed on time and within budget.• Managed all incoming and outgoing communications and provided a well-stocked and comfortable office environment.

• Promoted to Senior Legal Assistant within 3 months, managing hiring and training of new legal assistants.• Developed, formatted, and edited quarterly email newsletters for the law firm.• Managed court hearing calendars in multiple California counties.• Coordinated schedules, meetings, conferences, travel, and lodging plans.

• Managed over 50 trademark/patent cases for clients like Honeywell International and IBM, ensuring timely completion of tasks.• Coordinated workflow between attorneys, draftsmen, and quality control personnel to review attorney work product.• Prepared patent applications and amendments in collaboration with inventors/clients and attorneys.• Worked closely with secretarial staff for the timely filing of documents with the United States Patent and Trademark Office.

• Created a comprehensive marketing campaign for the FBI• Achieved client goals and objectives within budget• Department Leader for research; conducted surveys and a focus group• Executed promotional efforts on the California State University, Fullerton campus• Asked to formally present our campaign at the FBI Headquarters in Washington, DC

• Assisted with marketing needs including sponsorships, events, and media for Land Rover Jaguar and Wild Rivers accounts.• Created and maintained extensive spreadsheets to organize incoming data efficiently.• Contributed to research and strategy development for marketing accounts, enhancing promotional efforts for Land Rover Jaguar events.

• Managed marketing efforts for direct mail and email campaigns, creating client databases for potential leads.• Conducted extensive fee research by analyzing Master Fee Schedules from City and County websites, communicating with engineers and planners for fee information, and incorporating fees into land development cost estimates.• Documented job meeting minutes with civil and utility teams, ensuring clear communication and project progress tracking.