Jennifer Ham Email and Phone Number

• Lead creation and execution of three trade shows marketing plans featuring multi-channel marketing tactics to achieve square footage, space sales revenue, and sponsorship sales goals. o CONEXPO-CON/AGG 2023 – 100% of space sales revenue goal reached seven months after sales opening. Achieved $53.4 million in space sales revenue by December 31, 2021. As of October 2022, the show is 99.5% to the 2.77 million square footage goal and 98.6% to the $2.97 million sponsorship sales goal.o World of Asphalt 2022 – Exceeded goals with a record-breaking 123,725 square feet of exhibit space sold, $2.8 million gross revenue, and $191,695 in sponsorship sales.o The Utility Expo 2021 – Exceeded space sales goal three months early and by an additional $150,000 for total of $7.1 million.o All Shows 2021 – Exceeded multi-trade shows sponsorship goal by $137,000 with total of $762,000 in sales through December 31, 2021.• Marketing lead for five AEM events’ sponsorship and five trade shows’ exhibit sales and sponsorship collateral, including media kits, PowerPoint presentations, prospectuses, sell sheets, emails, and digital ads• Multi-channel marketing tactics produced and executed for the 2022 CONEXPO-CON/AGG & IFPE Exhibitor Meeting resulted in:o 128% of attending companies goal met with 357 total companies in attendanceo Exceeded attendee goal of 500 with a total of 525 exhibitor attendeeso 30% increase in website pageviews compared to the 2019 websiteo Email campaign averaged a 47.3% open rateo Digital retargeting campaign drove 80% of traffic to the website and delivered 9,429 total clicks• Provide collaborative email, retargeting and collateral materials marketing support for AEM Member Services, including Business Intelligence, Market Share Statistics, Safety & Product Leadership, and Advocacy• Charter Advocacy awareness campaign in March 2021 generated 211,000 impressions, 3,600 member page views, 180% increase in Advocacy webpage traffic.

• Received a promotion following superior performance of new project management, event attendance-building and personnel training responsibilities• Develop, execute and manage corporate marketing strategies for six business-to-business publications, supporting websites, webcasts and three company-produced national conferences and trade shows• Spearheaded new process for three national trade shows website’s transition from 2018 to 2019• Increased 2017 fall conference and trade show attendance by six percent• In December 2016, implemented and trained marketing department on Freedcamp • Administer the six-member marketing department digital and print project/production schedule that averages 150 projects a month• Department lead for orientation and training of all marketing new hires, including digital marketing manager, manager of direct response and product marketing manager• Monitor and identify marketing department operational inefficiencies. Recommend solutions to the VP of Marketing. Communicate and train staff on new processes• Secure corporate participation and schedule logistics for 16 prominent multi-market, national trade shows• Leverage outside vendors and suppliers for design, printing and distribution of materials within marketing budget• Lead the development and production of magazine, website and trade show collateral e.g. media kits, direct mail, print advertisements and trade show graphics• Create, direct and execute digital and direct mail campaigns to promote trade show attendance, exhibiting, magazine advertising, website advertising and webcast attendance• Lead the marketing intern program. Recruits, hires, trains and manages all marketing interns

• Develop, execute and manage corporate marketing strategies for six business-to-business publications, supporting websites, webcasts and three company-produced national conferences and trade shows• Increased 2016 fall conference and trade show attendance by 20 percent• Administer the six-member marketing department digital and print project/production schedule that averages 150 projects a month• Department lead for orientation and training of all marketing new hires, including digital marketing manager, manager of direct response and product marketing manager• Monitor and identify marketing department operational inefficiencies. Recommend solutions to the VP of Marketing. Communicate and train staff on new processes• Secure corporate participation and schedule logistics for 16 prominent multi-market, national trade shows• Leverage outside vendors and suppliers for design, printing and distribution of materials within marketing budget• Lead the development and production of magazine, website and trade show collateral e.g. media kits, direct mail, print advertisements and trade show graphics• Create, direct and execute digital and direct mail campaigns to promote trade show attendance, exhibiting, magazine advertising, website advertising and webcast attendance• Lead the marketing intern program. Recruits, hires, trains and manages all marketing interns

Under the direction of the Director of Marketing, developed and implemented the corporate marketing communications media sales and event attendance-generating programs.• Developed, implemented and managed corporate marketing programs for six business-to-business publications, supporting websites, webcasts, and three company-produced national trade shows• Coordinated and managed attendee and exhibit marketing of key industry conferences• Executed corporate participation at prominent multi-market, national trade shows• Developed project estimates and monitor expenses to stay within marketing budget• Partnered with outside vendors and suppliers for design, printing and distribution of materials• Coordinated the development and production of magazine, website and trade show collateral e.g. media kits, direct mail, print advertisements and trade show graphics• Created and executed email and direct mail campaigns to promote trade show attendance, exhibiting, magazine advertising, and website advertising • Provided ongoing project management training for sales and marketing associates• Utilized and provided database management for all sales and event marketing campaigns