Responsible for all social media accounts (Facebook, LinkedIn and Instagram) including producing content and design for ads, posts, and messaging; Work closely with vendors to launch new company website, product literature, and new online store for dealers and end users; Set up Constant Contact email marketing account, create content and layout for email templates and campaigns; Manage trade show schedule, company attendees, product and marketing elements; Support and manage relationships with dealers, vendors and sponsors; Oversee ordering for promotional giveaways; Review sponsorship requests; Create, proof and edit various marketing collateral, social media pages, press releases, dealer portal, and webpages; Review and process vendor quotes and invoices; Work within company marketing budget.

Manage all aspects of 50+ events during my time at YANMAR; Digital marketing, including social media and Google AdWords campaigns and analytics; Created and executed multiple product launch plans; Cultivate and manage relationships with dealers, vendors and sponsors; Oversee ordering for all promotional giveaways for divisions and our online store; Facilitate YANMAR America’s participation in our NASCAR and New York Red Bulls sponsorship activities and attendance; Create, proof and edit various marketing collateral, social media pages, press releases, dealer portal, and webpages; Review and process vendor quotes and invoices; Work within division marketing budgets; Develop and distribute customer emails via Constant Contact as needed; Assist with dealer issues as needed.

Organized, edited, and ordered marketing collateral for US Cabinet Depot and sister company; Coordinated tradeshow vendors and signage, assisted with booth assembly, attended industry tradeshow, and followed up with tradeshow vendors and sales leads; Administered marketing and sales reports; Proofed and edited company websites; Created and maintained company Houzz profile; Created and published customer emails via Constant Contact; Assisted customers with account registration, order processing and troubleshooting with online ordering and account management.

Composed press releases and distributed to local media outlets; Assisted in generating organization awareness and donations; Represented the organization at community events.

Maintained neighborhood signage standards, implemented company signage installation, and processed and tracked sign orders within approved creative and cost standards; Coordinated production of neighborhood marketing collateral; Acted as studio manager by entering graphics jobs, updating job status, and inputting production time; Assisted with routine content management on company website using a CMS; Managed production and distribution of customer email using SilverPop and WhatCounts from concept to completion; Processed and tracked vendor invoices; Maintained complete and current information of all neighborhood files in central database.

Ordered and maintained inventory of company promotional materials (brochures, postcards, giveaways, etc.); Created and updated marketing tracking system; Responsible for logistics and selection of company materials being sent to industry tradeshows; Uploaded marketing notes into accounts within company database; Scheduled and hosted all company webinars.

Set up, attended, coordinated registration, attendees, materials, logistics and travel arrangements for industry tradeshows and customer open houses; Coordinated marketing video production for sister company; Designed company and customer advertising flyers using Adobe InDesign; Managed vendor co-op advertising funds. Selected and ordered promotional items; Composed and distributed press releases for trade publications; Updated company website.

Created newsletter templates; produced first employee newsletter; designed benefit flyers; assisted in editing and updating recruiting materials and employment advertisements; generated and edited PowerPoint presentations.

Scheduled patient appointments; generated referrals for specialist appointments; registered patients and processed co-payments.

Assisted editor with fundraising ideas; arranged corporate sponsorship; researched article topics; performed interviews; compiled data and composed articles.

Selected automobiles and wrote copy for advertisements in a local trade publication; worked with advertising representative to obtain photos of selected vehicles; created and updated used car list for sales personnel; performed administrative duties.