Drive executive communications and work across a matrixed organization to ensure goals are met. Lead shared services including client & employee training, marketing operations, marketing technology, customer research, employee engagement, event planning, and business support services.

Translated customer insights, market intelligence, and internal data into executable business strategies.

Collaborated across channels to drive DIY activities and sales on digital platforms.- Managed annual strategic planning process and measured key performance indicators to meet stated channel goals. Reduced planning process from six months to three months. - Developed annual product sales plan for digital channels by measuring tactics and ensuring goals met or exceeded competitive benchmarks. Brought structure and transparency to gain buy-in and track performance.- Led cross-functional team to develop strategy for migrating customers from the call center to self-service banking platforms. Leveraged research, competitive intelligence, and internal knowledge to identify tactics to reduce call volume by 5% over a 12-month period.

Focused on the intersection of technology and commerce, with emphasis in technology and telecommunications ecosystemsKey Capabilities • Solve complex problems • Analyze financial benefit and opportunities • Develop strategic plans • Manage high-performing teamsSelect Client Engagements• National Wireless Carrier – Change Management and Capabilities BuildingLed team to implement new supply chain partnership by ensuring effective communication across sales channels and designing the client’s future state organization to integrate with the partner. Collaborated with team to develop improved product lifecycle management processes, including identifying quick wins as well as long-term tools to improve product contribution margins. • Global Media Company – Sales Channel Strategy & OptimizationDeveloped plan to evolve sales model by doubling the number of channels and increasing sales productivity by 25-30%. Managed team to analyze potential new channels, develop a new account management model for existing channels and forecast the impact of changing the company’s channel mix. • Fortune 50 Health and Wellness Retailer – Due Diligence & Pre-/Post-Merger Integration Collaborated with team members to value the potential incremental revenue and underlying value of a potential acquisition target which would enhance the client’s ecommerce division and multichannel offerings. Managed team to develop quick wins as well as the long-term vision for integrating the acquisition. Collaborated with client to develop vision and customer value proposition for combined ecommerce businesses, developed integration plans to achieve short and long-term growth targets and synergies as well as valued key initiatives. Proposed vision is forecasted to grow market share in a highly competitive space by more than 125% over 8 years.

Client Engagements• Fortune 50 Technology Firm – Substantiated a multi-million dollar investment in technology development by defining the product offering for emerging social commerce channels, sizing the addressable market, creating the business case, and cultivating senior leadership support for the initiative. Proposed strategy on track to increase the online channel’s operating income over 20% in the first year.• Fortune 100 Pharmaceutical Company – Led effort to identify key organizational pain points due to separation of two main divisions, determine the root causes and recommend service level agreements be put in place to standardize support services. Resulted in internal HR effort to develop service level agreements based on project findings and guidance.• Leading Global Pharmaceutical Company – Managed work stream to develop and communicate new corporate identity across an R&D site by conducting interviews to uncover specific themes, facilitating focus groups and workshops to develop tactics and prioritizing actions based on feasibility and impact. Resulted in site governance committee adopting the implementation plan for 8 key initiatives.

• Fortune 50 Technology Firm - Worked with team to define end-state and develop strategy for company to become leading e-commerce site within five years through developing a market sizing and country prioritization for international expansion, leading a client team to define superior online customer experience, developing a near and long-term consumer cloud offering for the website. Proposed strategy would have doubled revenues, increased operating income margin and expanded product line for the company.• Fortune 100 Insurance Company – Led testing of outbound calling efforts to newly acquired customers, including creating talking points for the reps, training and providing on-going coaching, developing key performance metrics and building the financial case for further investment. Demonstrated success through increased enrollment in recurring payment plans (3.7x), increased premiums through up sell and cross sell, increased enrollment for care website (from 29% to 65%).

• Worked on Fortune 500 client project developing cutting-edge analytics. Strategic project for Fair Isaac that could help cultivate a multi-million dollar business segment.• Developed presentation that communicates technical data as actionable items for the client.• Performed market research around customer centricity topics and presented findings to senior management to facilitate development of future product offerings.

- Analyzed and communicated financial performance of add-on services for card products to determine strategic direction of $450 million Enhancement Services business. - Recommended strategies and set benchmarks for existing and new channels, contributing to 20% annual sales growth.

• Analyzed client financial information, gained an understanding of business environment in which they operated and reviewed financial data for compliance with US GAAP.