Jennifer Hirsch Email & Phone Number

San Francisco, CA, US

Sunnyvale, CA, US

• Led the development, planning, and execution of strategic brand initiatives including brand marketing, sponsorships, social media, strategy, and naming/taxonomy. Leveraged the power of brand to elevate the company and.
• Successful team leadership and mentorship – One of 3% in marketing to achieve perfect Manager Effectiveness scores in our company’s annual culture survey.
• Brand Marketing – Led the launch of Juniper’s integrated brand campaign, The NOW Way to Network, featuring celebrity Christina Hendricks. Campaign saw 21% increase in web traffic.
• Brand Messaging – Developed corporate, brand, and product messaging frameworks that were leveraged by the org to facilitate compelling and consistent web, content, advertising, and social messaging across all product.
• Brand Strategy, Naming & Taxonomy – Simplified Juniper’s brand architecture through data analysis, research and brand equity studies. New architecture and taxonomy addressed the complexity of Juniper’s portfolio from.
• Brand & Marketing Data Analytics – Oversaw tracking of brand health and SOV. Set out vision and objectives for measurement and KPI frameworks. Leveraged research, brand metrics, and web+media performance to uncover key.

Sunnyvale, CA, US

• Led the launch of Juniper's first global brand campaign. Oversaw everything from strategy to media planning and creative concept/execution. Continued to successfully advocate for increased brand marketing budget.
• Campaigns drove 12% increase in brand familiarity and 69% lift in brand consideration. Upper-funnel brand media led to down-funnel demand efficiencies, including 75% increase in CTRs, 16% increase in MQLs and 51%.
• Aligned media strategy with overall marketing, sales and business goals. Managed paid media budget including allocation by theater and channel, flighting of media in-market, etc. Media channels included linear TV, CTV.

Sunnyvale, CA, US

• Transitioned the brand team from an agency-of-record model to an in-house Creative Studio. Implemented scalable processes as well as a new project intake and management tool that resulted in significant improvements to.
• Led the operations, planning, and organization of Juniper’s in-house Brand Creative Studio. Work included ongoing communication with leadership to ensure alignment and monthly evaluation to ensure team resources were.
• Collaborated with cross-functional stakeholders to develop strategic solutions and identify project deliverables and milestones. Build trust and close working relationships across the company — finance, legal, employee.
• Maintained team budget, including resourcing of contractors and agencies, funding of projects, spend forecasting, timelines, and ongoing review and approval of SOWs and invoices.

Long Beach, California, US

• Full-Service Branding and Marketing Agency.
• Led a team of art directors, designers, production artists and video editors to create comprehensive branding initiatives, effective marketing campaigns, innovative websites, digital and social promotions, print and.
• Collaborated to help clients navigate short-term strategic marketing solutions while developing a long-term approach to express the brand vision and realize business goals.
• Oversaw and prioritized branding initiatives and marketing campaigns for both B2B and B2C companies from kick-off to final delivery in a fast-paced environment, ensuring client deadlines were met while deliverables.
• Contributed to the agency’s growth through development of unique company culture, key talent hires, new business development and pitches, agency innovation and strategic expansion into new markets and disciplines.

Los Angeles, California, US

• Full-Service Architecture Firm.
• Managed and designed multi-faceted architectural projects from start to completion including residential developments and coffee shops. Worked on everything from agency research, drawing development, shop drawings.

Los Angeles, US

• Architecture. Planning. Interiors.
• Collaborated and assisted in conceptual, design development, and documentation drawings for large-scale retail and multi-use projects in Asia.

Bachelor'S Degree, Computer Science

Bachelor'S Degree, Architecture

Denmark International Study Program, Scandinavian Digital Design, Summer Studies