Jennifer Hirsch Email & Phone Number

San Francisco, Ca, Us

Sunnyvale, Ca, Us

• Led the development, planning, and execution of strategic brand initiatives including brand marketing, sponsorships, social media, strategy, and naming/taxonomy. Leveraged the power of brand to elevate the company and support corporate business goals. • Successful team leadership and mentorship – One of 3% in marketing to achieve perfect Manager Effectiveness scores in our company’s annual culture survey. • Brand Marketing – Led the launch of Juniper’s integrated brand campaign, The NOW Way to Network, featuring celebrity Christina Hendricks. Campaign saw 21% increase in web traffic. • Brand Messaging – Developed corporate, brand, and product messaging frameworks that were leveraged by the org to facilitate compelling and consistent web, content, advertising, and social messaging across all product teams and business units. • Brand Strategy, Naming & Taxonomy – Simplified Juniper’s brand architecture through data analysis, research and brand equity studies. New architecture and taxonomy addressed the complexity of Juniper’s portfolio from years of acquisitions. • Brand & Marketing Data Analytics – Oversaw tracking of brand health and SOV. Set out vision and objectives for measurement and KPI frameworks. Leveraged research, brand metrics, and web+media performance to uncover key insights, industry trends, competitive tactics, and identify growth opportunities. • Social Media – Led the social strategy that delivered brand awareness and performance marketing results including 67% increase in on-site engagements and 51% increase in clicks. • Sponsorships – Oversaw corporate brand sponsorships that included Aston Martin F1 sponsorship as well as film, eSports/gaming, and Olympics sponsorships. Plans delivered consistent, high-quality brand experiences as well as high-touch CXO hospitality programs that drove +8% improved win rate on deals, 20% faster to close on deals, and $46m brand exposure for Juniper.

Sunnyvale, Ca, Us

• Led the launch of Juniper's first global brand campaign. Oversaw everything from strategy to media planning and creative concept/execution. Continued to successfully advocate for increased brand marketing budget through delivering results and presenting the strategic benefit and business value of the investment to executive leadership. Brand marketing investment grew 8x within 2 years. • Campaigns drove 12% increase in brand familiarity and 69% lift in brand consideration. Upper-funnel brand media led to down-funnel demand efficiencies, including 75% increase in CTRs, 16% increase in MQLs and 51% growth in Enterprise SQOs. • Aligned media strategy with overall marketing, sales and business goals. Managed paid media budget including allocation by theater and channel, flighting of media in-market, etc. Media channels included linear TV, CTV, OOH, radio, digital audio, paid social, programmatic, SEM, etc.

Sunnyvale, Ca, Us

• Transitioned the brand team from an agency-of-record model to an in-house Creative Studio. Implemented scalable processes as well as a new project intake and management tool that resulted in significant improvements to productivity and enabled reporting to measure and track resourcing needs. Solution led to over $700k reduction of marketing costs in its first nine months.• Led the operations, planning, and organization of Juniper’s in-house Brand Creative Studio. Work included ongoing communication with leadership to ensure alignment and monthly evaluation to ensure team resources were optimized. • Collaborated with cross-functional stakeholders to develop strategic solutions and identify project deliverables and milestones. Build trust and close working relationships across the company — finance, legal, employee communications, corporate social, PR, HR, demand gen, sales, and global field marketers.• Maintained team budget, including resourcing of contractors and agencies, funding of projects, spend forecasting, timelines, and ongoing review and approval of SOWs and invoices.

Long Beach, California, Us

Full-Service Branding and Marketing Agency.• Led a team of art directors, designers, production artists and video editors to create comprehensive branding initiatives, effective marketing campaigns, innovative websites, digital and social promotions, print and email advertising, print collateral, videos, environmental graphics and interactive experiences.• Collaborated to help clients navigate short-term strategic marketing solutions while developing a long-term approach to express the brand vision and realize business goals. • Oversaw and prioritized branding initiatives and marketing campaigns for both B2B and B2C companies from kick-off to final delivery in a fast-paced environment, ensuring client deadlines were met while deliverables were high-quality, on-target and strategic.• Contributed to the agency’s growth through development of unique company culture, key talent hires, new business development and pitches, agency innovation and strategic expansion into new markets and disciplines.

Los Angeles, California, Us

Full-Service Architecture Firm. • Managed and designed multi-faceted architectural projects from start to completion including residential developments and coffee shops. Worked on everything from agency research, drawing development, shop drawings, submittals to the city and health departments, new brand identity designs, logos, menus and websites.

Los Angeles, Us

Architecture. Planning. Interiors. • Collaborated and assisted in conceptual, design development, and documentation drawings for large-scale retail and multi-use projects in Asia.

Bachelor'S Degree, Computer Science

Bachelor'S Degree, Architecture

Denmark International Study Program, Scandinavian Digital Design, Summer Studies