• Managed team of marketing professionals, experience coordinators and ambassadors.• Led national ecommerce launch.• Completed corporate rebrand strategy (formerly known as Fiasco Gelato) to enter US market. • Set and reported on departmental targets, driving revenue growth each quarter.• Built and maintained marketing budget, focusing on cost management in a lean entrepreneurial environment.• Managed third party relationships; PR consultants, social media contractor and digital media agency. • Identified in-field marketing opportunities and built national execution strategy. • Developed tradeshow concepts and represented the brand at national CPG conferences.• Managed relationships with industry peers and developed cross promotional partnerships.• Coordinated logistics for Cross-Canada events including event material sourcing, shipping and booth builds. • Designed, planned and executed on first ever Sounds of Summer Food & Music festival; building permits, liquor licenses, staffing and sponsorship collection.

• Managed all aspects of marketing and production including design vision and content creation.• Created and managed annual marketing budget, reducing spend by 40%. • Developed quarterly marketing plans including merchandising strategy, social media calendars, external event and tradeshow schedule, and partnership development for Made retail stores and wholesale accounts. • Collaborated with outside contractors, printers and designers to execute on creative vision.• Managed social media platforms including Facebook, Instagram and Twitter, increasing reach by 25%+.• Leveraged data, insights and measurement for reporting on campaigns ROI.

• Managed a team of 5 employees representing 18 venues in Calgary who oversaw 750 annual event accounts• Coordinated events ranging from weddings, corporate town hall meetings, networking functions and team building.• Managed events for high profile clients • Set, met and reported on monthly, quarterly and annual event revenue targets for all locations.• Worked directly with external marketing team to develop seasonal marketing plans.• Managed Calgary Stampede Wildhorse Saloon tent event operation and assisted with organizational and operational changes to enhance experience for 30,000+ guests.• Led company community support program: connected staff to volunteer opportunities, planned large scale charity events, and made final decisions on charitable donations, • Created first centralized tracking system to measure, analyze and report on donations and sponsorships.

• Secured, managed and executed corporate events for a diverse venue portfolio including the National brand, The Palace Theatre, and Sky 360, ranging from groups of 20 to 1600.• Contracted, managed and executed over 100 events during the 10 days of the annual Calgary Stampede. • Worked with clients to develop event plans, budgets, contract negotiations, post event reconciliation (AR & AP) and client invoicing. • Coordinated all logistical tasks including themes/décor, custom menus, AV & technical support requirements, hiring of suppliers & rentals and entertainment needs.