Unlocking the Power of Smart Lockers in the Outdoor Industry, Enhancing Value for Property Owners and Elevating the Guest Experience"

As Director of Amazon Global at Stasher, I led the strategic expansion of our brand both domestically and internationally on the Amazon platform. My role encompassed driving revenue growth, amplifying brand presence, fine-tuning product assortment, acquiring new customers, and ensuring unparalleled customer experiences. With full accountability for revenue and growth, I utilized strategic planning and innovative approaches to surpass targets and foster sustainable business growth

Successful execution of short and long-term sales strategies for all clean beauty brands under Topix Pharmaceuticals. Brands included Derma E, Think, Replenix, ClarityRX, and Dr. Zenovia. Executed a 1P / 3P (Seller and Vendor) hybrid strategy for all brands on Amazon in order to stabilize pricing and increase category share.• Growth Planning - Sales and Category Share• Hybrid Vendor + Seller Marketplaces• Manage advertising strategy and spend with digital agency partner

Home to an iconic family of brands: Instant Pot, Corelle, Corningware,Pyrex, Snapware, and Chicago Cutlery.As Director of eCommerce, I orchestrated all facets of the e-commerce strategy. This encompassed blending marketing, sales, technology, and management expertise to craft strategies aimed at providing customers with a superior brand and shopping experience. I spearheaded cross-functional collaboration to manage and direct all aspects of the e-commerce business, including building, planning, developing, and executing content plans. Additionally, I oversaw performance analytics, and product performance across all online marketplaces to ensure optimal results and continuous sales growth

Partnered directly with brands to grow and scale on Amazon. Launched over 30 brands and managed over $100M in revenue with every action carefully calculated to achieve one goal: maximizing their return on their eCommerce investments.• Cultivate valued, long-term relationships with my clients through consistent success on Amazon and other marketplaces• Develop unique Marketing and Merchandising strategies with a 360-degree approach (website, social, in-store/pop-up, event sponsorship etc)

Collaborate with advertising agencies and national brands to connect with audiences in innovative ways by creating captivating stories and high-quality productions. My goal is to craft distinctive digital advertising and branding campaigns that stand out from the crowd.

Execute branded integration deals with leading advertising & PR agencies for one of the Top 3 YouTube entertainment channels. React is a hybrid network and award-winning content studio, hyper-focused on creating and distributing innovative programming for audiences on all platforms both online and off. We produce some of the most engaging and most viewed scripted and unscripted content online, created multiple shows for Television, and consistently bring high quality, funny, entertaining, and insightful shows to millions of viewers every day.

One Gun Ranch is one of the fastest growing lifestyle brands in the western United States. Successfully developed and executed a marketing and PR blueprint that grew brand recognition with creative delivery systems that engaged and educated our customers, resulting in early adoption of our products and surpassed revenue goals year over year.One Gun also evolved into a special event space hosting television and film events, charity benefits, corporate and Hollywood parties, as well as educational seminars on the future of food in America. One Gun has been featured in print for Vanity Fair, Vogue, Modern Farmer, and Harpers Bazaar while hosting numerous television and film productions.

Successfully grew a start-up division within NBC Universal's Digital Publicity Group. Managed the production and licensing of the network's library of digital assets dating back to its television roots as well as current, original content from Bravo, USA Networks, SyFy, NBC Sports, and NBC News. Developed strategic partnerships with major studios, broadcast and cable networks, as well as new content distribution partners such as Hulu, Netflix, and Apple for content production and licensing. Managed all rights clearances and asset copyrights across the network.

Created marketing strategies for The Ellen DeGeneres Show with the goal of increasing audience share utilizing the advantages of social media and online strategies. Personally developed innovative social media events with audience members while they attended tapings of the show. Created and launched marketing programs to grow our worldwide audience online adding over 2M viewers. Many of these practices were adopted by other shows produced by Warner Bros/Telepictures and continue to be used today. Created live "Behind the Scenes @Ellen" photo and social opportunities with brand partners extending our advertiser's objectives beyond the broadcast

Responsible for content development, ad sales, strategic partnerships, and P&L management of Zap2it.com, a leading entertainment website based in Santa Monica, California. Designed as an insider's report on the entertainment industry and the players within it, along with the latest news out of the leading Hollywood studios and networks.

Managed all licensing and subscription sales for News In Motion, a video and graphics resource for broadcast news across the United States. Developed and maintained over 300 client accounts for a first-to-market, high quality, online and mobile, multi asset content archive.