Jennifer Jackson-Luth Email & Phone Number

Plano, Texas, United States

Plano, Texas, United States

Greater Chicago Area

➟ CHALLENGE ACCEPTED: Highly regarded communication and marketing consultant who provided in-depth process, research and analysis, strategy, and content support for clients in fast paced consumer centric environments. ➟ SCOPE: Known for internal and change management counsel for clients in real estate, technology, and medical retail sectors.➟ ORGANIZATIONAL & NOTABLE IMPACTS: ● Partnered with clients, including C-Suite, communications, L&D, HR, and operations stakeholders, to elevate employee engagement, operational excellence, and profitability by accessing business communication systems and processes to revamp and create modernized, step-change, scalable enterprise communications solutions.● Supported cross-functional client teams in refreshing enterprise narratives to create consistent vision and purpose storytelling; paired messaging with a channel strategy to ensure consistent cascade through all functions and employees in home office and field locations, lifting sales.

Washington, District Of Columbia, United States

Design and lead communication organization for multi-dollar non-profit community with 10+ P&L units, million-dollar budget. Oversee media engagement spanning Health Care, Poverty, Criminal Justice, Immigration, Foreign Policy, Free Speech, and Trade, while leading strategic communication plans, executive positioning, thought leadership, and stakeholder engagement strategies (CEO to C-suite across operating units). Mentor team of communicators navigating proactive and rapid response issues in education, community, government, and business sectors.

Chicago, Illinois, United States

➟ CHALLENGE ACCEPTED: Led external affairs for ADMI’s consumer, business and industry, trade, and financial communication strategies targeting earned and social media, industry and policy, and academic stakeholders to rebalance and build positive brand reputation. ➟ SCOPE: Partnered cross-functionally to build protocol and communication strategies to manage cross chain closures, including employee furlough and rescheduled patient appointments during COVID-19 Led cross-functional pandemic issues response team, with responsibility for bridging strategies to address ADA, state, and local dental phase one and two operating restrictions. ➟ ORGANIZATIONAL & NOTABLE IMPACTS: ● Built earned media and executive thought leadership strategy, including consumer, industry, and trade audiences; supported executive visibility and content strategy, including organic social and thought leadership engagements. ● Led social media community management, including content and response strategies. ● Conducted competitive market analysis of ADMI and Aspen Dental’s corporate social responsibility programs to inform a long-term national campaign designed to lift brand reputation; managed pause of 2020 program pause given COVID-19 safety precautions.

Chicago, Il

➟ CHALLENGE ACCEPTED: Provided executive thought leadership and content strategy for Allstate’s Vice Chair and seven business unit presidents, while supporting refresh of Allstate’s narrative to position the brand as a holistic consumer protection solution. Supported rebranding and launch of a direct-to-consumer identity protection and privacy portfolio, driven largely by CEO thought leadership and messaging to support CCPA roll-out. ➟ SCOPE: Corporate relations leader for Allstate’s Protection Products and Services portfolio, including M&A and integration communications. An integral part of Allstate’s cross-functional COVID-19 crisis task force. Led strategy, in-house production, and effectiveness of quarterly business and engagement communications to enterprise employees and external stakeholders for Allstate’s Vice Chair and seven business unit presidents. ➟ ORGANIZATIONAL & NOTABLE IMPACTS: ● Led Allstate’s integrated presence at CES and SXSW to elevate the brand’s refreshed narrative as a total protection company; netted double-digit growth in partner meetings, lead generation, and tier-one earned media placements.● Supported stakeholder communications for two critical start-up ventures, Arity (telematics) and Avail (car share platform), encompassing crisis and issues management, policy and legislative engagements, data privacy positioning, and refined branding to strengthen investment in changing personal transportation category; influenced Illinois and Colorado car share tax legislation; helped achieve NPS of over 80 for Avail borrowers and lenders.● Task force leader for communication strategies supporting Allstate’s enterprise CCPA roll-out, the first-of-its-kind centrally aligned response to a consumer-focused compliance strategy.

Cincinnati Area, Ky

➟ CHALLENGE ACCEPTED: Head of Communications & Events and Chief of Staff for LensCrafters, a $2B eye care retailer and optical manufacturing business. Directed executive, engagement, crisis, and retail operations’ communications. ➟ SCOPE: Oversight of in-house production and distribution of communications to 13K LensCrafters North America associates in four segments (home office, retail, lab, and optometric practices), including communication channel strategy, intranet content, town hall production and content, and social media platforms. ➟ ORGANIZATIONAL & NOTABLE IMPACTS: ● Reinvented LensCrafters’ communication team, optimizing and consolidating roles across Marketing, Operations, Manufacturing, and Eye Care into a centralized group responsible for all internal and external communication strategy and content.● Overhauled LensCrafters’ communications technology and governance infrastructure; reduced distribution of retail communication from 350+ weekly sends to 150, prompting improvement in operational compliance and NPS. ● Collaborative change agent who led engagement, training, and operational communication strategies to decommission 800 in-store labs during the chain’s shift from local to centralized manufacturing, including workforce reduction, job replacement strategy, and training. ● Pioneered external social media engagement and monitoring strategies.

Chicago, Illinois, United States

➟ CHALLENGE ACCEPTED: Stood up and revolutionized the MGS Corporate Affairs function, including global internal and external communications for the shared services organization designed to centralize and simplify support services across the iconic, five-segment CPG company. ➟ SCOPE: Global internal and external communications leader; member of the MGS global leadership team and the Corporate Affairs global communication council. ➟ ORGANIZATIONAL & NOTABLE IMPACTS: ● Revamped executive communication strategies, including external thought leadership and internal stakeholder engagement to build MGS brand awareness with all stakeholders, including employees in five Mars segments; led global crisis and business continuity strategies.● Developed internal communication best practice for five business units ranging from technology to procurement, including global change and brand positioning communications to support global segment restructure, while leading channel renovation strategy and social responsibility platforms.

Greater Chicago Area

Senior Manager, Corporate Affairs, Wrigley NA | 2011 – 2013 ➟ CHALLENGE ACCEPTED: Built and managed reputation, profitability, and competitive advantage with target audiences by formulating effective communication strategies that included internal communications, earned media, consumer care, public policy, category, and industry positioning. ➟ SCOPE: Spokesperson for earned media, opinion leaders, reporters, policymakers, and industry thought leaders. North American lead for crisis management and business continuity process, including training, simulation, and real-time issues response. Led cross-functional development of social media crisis, monitoring, and escalation strategy, later adapted by Mars globally. ➟ ORGANIZATIONAL & NOTABLE IMPACTS: ● Revamped brand public relations function and credibility, when Wrigley was transitioning to strategy focused on scalable brands supported by an integrated marketing communications go-to-market approach.● Supported integration communications for Wrigley NA during the Mars acquisition, including roll-out of vision and purpose two years into the alignment.● Led billion-dollar Skittles® brand’s inadvertent inclusion in the 2012 Treyvon Martin shooting, supporting global peers through crisis response; brand was applauded for empathetically exiting the tragedy and work is often used as academic case study.

Greater Chicago Area

➟ CHALLENGE ACCEPTED: Communications lead for U.S. Consumer Marketing, Sales, Innovation, and C-Suite teams. ➟ SCOPE: Accountability for earned consumer, trade, and industry media relations, executive and internal communication, and social media strategy. Liaison for NA Consumer Care team, including call center support and consumer response strategy. ➟ ORGANIZATIONAL & NOTABLE IMPACTS: ● Spearheaded annual cross-functional brand planning process for Wrigley gum and confections brands, developing integrated campaigns designed to grow brand awareness and loyalty; included budget planning, prioritization, and agency management.● Successfully managed Wrigley’s Global Oral Healthcare Platform, including brand essence, professional affiliations, earned consumer and trade media strategies, influencer outreach, and direct-to-trade marketing in 48 countries. Optimized budget, including agency spend.● Pioneered launch of ADA seal of approval on Wrigley’s core Extra® and Orbit® in 2006.

Norwalk, Ct

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States