Jennifer Joyner Email & Phone Number

Fayetteville, Ar, Us

Bentonville, Arkansas, United States

Serves as trusted PR counsel for clients. Conceptualizes and executes/directs PR strategy in conjunction with marketing efforts.Secures national and local earned media for clients, coverage in trade pubs and niche media, depending on client objectives and target audience.Award-winning writer, directs messaging strategy/writes content for a wide array of platforms and audiences.Manages client relationships; determines resource allocations to achieve objectives, delegating and outsourcing as needed.Assists clients with identifying target audiences, recommending appropriate and effectiveintegrated marketing and communications tactics.Evaluates results of communications campaigns to refine strategy.

Springdale, Arkansas, United States

Managed key client relationships for the firm, overseeing the development and delivery of all agency services—including but not limited to strategic planning, public relations, market research, advertising campaign development and placement, internal branding efforts, and marketing/sales automation campaigns.Brought in and orchestrated all necessary resources, whether internal or external, to deliver Thoma’s services and results. Responsible for seeing that deadlines, quality of service expectations are met on all assigned accounts and projects. Developed and executed public relations plans for clients, including pitching to local and national media and creating content for a broad range of platforms.

Springdale

Executed programming strategy as outlined by DSA board, aiming to craft enriching experiences and engage the community to promote a vibrant downtown. Tasked with assuring the success of events, handling all aspects of planning and execution with support from board events committee and executive director. Responsible for event content, schedules, staging, and layout; recruitment and coordination of volunteers; and finding, vetting, booking, and coordinating all entertainment and vendors and handling all pertinent communication. Initiated and maintained positive relationships with a broad range of organizations and event partners. Drafted and distributed clear, consistent communication, both internally for the DSA staff and board, and externally for event partners, outside event organizers, downtown merchants and organizations, event ticket-holders, and the general public on all-things related to events in downtown, creating maps and visual information when possible to clearly convey details. Oversaw branding strategy and promotion of events. Collaborated with senior leadership to develop annual program calendar proposals, requiring analysis of previous events in the realms of financial success, community-building impact, and cultural and/or social value. Assessed, documented, and reported to leadership event turnout and audience & stakeholder reaction to events. Helped create new event ideas through brainstorming and research.Assumed profit & loss responsibility for events. Created and adhered to a budget for each individual event. Managed ticket and merchandise sales, using POS and e-commerce software and setting prices with approval of leadership. Handled all aspects of sales tax, alcohol permitting, road closures, and other compliance issues. Managed ​public events application process & calendar for downtown venues, overseeing Public Events Committee and acting as liaison among organizers, city officials, and downtown businesses & organizations.

Springdale, Arkansas

Prior to the hiring of a marketing manager in Nov. 2019, also managed all communication platforms for DSA: * Planned and executed comprehensive media and marketing plan. * Drafted and distributed a weekly newsletter, reaching an audience of 1,500 and composed of original content related to downtown events and news. Maintained communications database and tweaked marketing strategy by targeting audiences based on interest and using A-B testing to improve effectiveness of communication. * Created all digital marketing and print collateral—wrote copy, executed graphic design, and obtained & provided translations in Spanish and Marshallese whenever possible. * Drafted and distributed press releases on downtown-affiliated events and news, and with other staff arranged media interviews and paid advertising. * Maintained updated calendar of all downtown events on DSA's website, designed individual web pages for each of DSA's events, provided updates on DSA's website as needed.

Springdale, Ar

Created original content on the topics of education, downtown development, tourism, the arts, startups, and technology statewide for the Talk Business & Politics website several times a week. Wrote northwest Arkansas-focused content on a variety of topics for a bi-weekly print publication, the NWA Business Journal. Edited print copy for grammar, clarity, and AP Style, in addition to conducting fact-checking. Oversaw bi-weekly spread on the retail industry in northwest Arkansas, managing small freelance staff and identifying key stories and other materials to include. Researched and maintained lists of various types of businesses and organizations in northwest Arkansas, compiling information and updating data each year.Responsible for providing visual components for stories by taking photos and/or providing recommendations for information to be included in pull quotes, charts, and graphs.

Benton, Ar

Developed original content for daily newspaper with circulation of 5,000, focusing primarily on business and city government beats, and including a weekly human interest column, generating ideas by following story leads, brainstorming, and research. Edited works for grammar and AP style, conducted fact-checking. Responsible for designing, assembling, and sending to press the complete paper one day per week, filling in gaps with AP-produced content that could be of interest to the Courier's audience. Responsible for providing visual components for stories by taking photos and/or designing charts and graphs. Thrived in the fast-paced environment of a newsroom, which required scrupulous work on a quick turnaround time—especially for breaking news.Designed ads for select newspaper advertisers under supervision of composing director.

Little Rock, Ar

Researched and wrote news, human interest pieces, and restaurant reviews as assigned. Provided photos and video content. Assisted in updating the Arkansas Times online archives by uploading backlog of print issues to digital format.Helped maintain list of the latest Arkansas-based blogs. Shadowed experienced journalists and partipated in fact-checking.