Jennifer Kasper Email & Phone Number

Pittsburgh, Pennsylvania, Us

 Lead a team of Business Analysts, supporting outbound marketing communication (SAS/SQL/Pega) for Deposits, Lending (Equity/Credit Card), Business Banking, Merchant Services, C&IB, Investments, and Mortgage operations, sending 1500+ communications annually.  Monitor team processes, ensuring risk mitigation, adherence to customer preferences and protocols, and compliance with processes and Federal and Privacy Regulations. Collaborate with Front Line, Independent Risk Management, and Internal Audit to research privacy complaints, data security concerns, and customer-facing issues, ensuring controls, evidence support, and adjustments or remediation aligned with Marketing Operations Governance.  Implement data architecture principles to map data flow, metadata research, governance, and design for projects, including Pega, Salesforce integration, and data warehouse repository. Collaborated to expand the Pega project and CIM to stand-up marketing tools and capabilities, including CIM outbound logic developer for onboarding, retention, transactions, features, benefits, and cross-selling for retail, deposits, lending, and business banking products.  Compile business needs and contribute to ILOC collateralized lending projects, CCPA regulations, FMCG-supported campaigns, BLOC promo check offers, and Credit Card Balance transfer projects. Maintain Network Security for SFTP access and file transfer processes and procedures, ensuring data integrity and customer and PII protection.  Oversaw the conversion from Genesis leads to Salesforce (EDGE) referrals, including leads for customer contact, and collaborated in CIF decommission to MDM ID bank-wide initiative project.  As the point person for the online banking upgrade project, ensured correct definitions of customer waves, on-time customer communications, and the implementation of contingency plans. Assisted with marketing communications and data conversion for BBVA integration-acquired customers.

Pittsburgh, Pennsylvania, Us

 Led the DAR Customer Management team, writing and documenting technical specs on business requirements and supporting marketing initiatives for Telemarketing, Direct Mail, Genesis, Email, and CIM for Credit Card, Business Banking, HELOC, Education Lending, and Merchant Service. Ensured data integrity, quality control, and customer focus.  Managed expectations with project teams, setting timelines surrounding framework, implementation, and execution of retention, cross-sell, and acquisition, ensuring accurate and timely communications and meeting stakeholder marketing goals. Collaborated with leadership in streamlining processes and campaigns, re-prioritizing campaigns, ensuring a relevant customer journey, and meeting and optimizing marketing goals.  Coordinated to set criteria and execute business requirements for marketing campaigns, extracted and analyzed data using SAS/SQL, and informed target business objectives for product partners.  As the analyst for a major initiative with the FMCG-related campaigns, emphasizing cross-sell and prospecting, increasing share of wallet and customer acquisition.  Attended meetings to stay informed of possible risks and upcoming initiatives for the CM team, addressing roadblocks and project prioritization. As the analyst assigned to the high-priority CFPB regulation campaign encompassing new home lending rules, meeting and communicating compliance. As the selected analyst for the highly visible Business Banking Share of the Wallet campaign for 2013 and 2014, increasing cross-selling, deposits, and lending opportunities within existing households. Built interpersonal relationships with internal teams and members, business partners, and key stakeholders for BB, ensuring open lines of communication and closing knowledge gaps. Assisted junior analysts, creating a cohesive environment and consistency in following guidelines to minimize rejections in the QC process.

 Owned and operated a full-service Aveda concept salon, overseeing 14 employees and generating $400K+ annual revenue. Established marketing campaigns to target new customers and expand current client relationships. Managed payroll, annual employee reviews, inventory management, budgeting, payables and receivables, and profitability. Interviewed and hired staff and developed and implemented the training, coaching, feedback structure, and disciplinary processes. Invested in business and employees, launching a retirement plan with a 3% company match and PTO. Implemented benchmarks for service and retail sales goals, measuring salon success and employee growth. Delegated responsibilities to a salon manager, supervising daily operations.