Jennifer Kilpatrick Email & Phone Number

Provide marketing consulting & sales support

King Of Prussia, Pa

Marketing & Communications⦁ Led Website Redesign & Provided Ongoing Site Management - Vetted and selected vendor, worked with designers on layout, collected and wrote content for site pages, and collaborated with each department of the organization to ensure they were satisfied with final product⦁ Co-led Hubspot integration and trained team on systemContent Management⦁ Implemented staff blogging program to generate more content- Trained staff on effective blog writing, created outlines for, edited, and published all of the organization’s blog posts⦁ Created marketing video series for YouTube channel – set up, wrote scripts/interview questions, and collaborated with videographer on an eight-video series⦁ Created and managed weekly electronic newsletter sent to students and familiesSocial Media Management ⦁ Monitored Facebook, Twitter & YouTube⦁ Created initiatives to drive traffic and engagement: Ex: Designed Facebook Photo Contest that generated over 1,000 shares and likes and increased the weekly reach over 2,000% to almost 20,000 individuals⦁ Created Alumni Facebook page and developed Alumni Directory to build community⦁ Facebook ad creation General Management⦁ Managed relationships with several media vendors⦁ Managed two full-time marketing and communications coordinators

King Of Prussia, Pa

⦁ Integral team member in the completion of Charter Renewal Application - PA Virtual was the 1st cyber charter school in the state to have charter renewed in years⦁ Compiled reports that were provided to Pennsylvania’s Basic Education Funding Committee to support the performance of cyber charter schools⦁ Managed Blackboard Organizations for Executive and Senior Leadership team - Create meeting announcements - Upload meeting minutes - Track completion of discussion board postings and assignments⦁ Updated Parent Satisfaction Survey in Qualtrics - Added/edited questions utilizing display logic - Disaggregated data for different departments - Created reports for executive and senior leadership team members of results⦁ Assisted with the compilation of Board Materials and the operation of technology for virtual Board of Trustees Meetings - Edit board reports - Troubleshoot technology issues to ensure meetings run smoothlyAccomplishments⦁ Developed an electronic weekly newsletter using Mailchimp sent to all school parents and staff that is still sent to constituents on a weekly basis

King Of Prussia, Pa

Jenkintown, Pa

Conshohocken, Pa

⦁ Sold over $30,000 in new media in first six months in top 500 collegiate and professional sports publications⦁ Built corporate chains in order to pitch correct decision maker⦁ Delivered effective and persuasive presentations to close sales⦁ Ensured customer retention by focusing on customer satisfaction

Called alumni and informed them about current campaign and established personal connection to increase donor gifts and overall participation.Made follow up phone calls to thank donors for their gifts.

Philadelphia, Pa

• Worked with several different marketing team members on projects ranging from market research to managing the department’s ongoing contests, and assisted in evaluating the success of campaigns• Aided in the development of the 2011 Philadelphia Home Show contest idea• Worked at various events promoting the Inquirer including the Phillies' Block Party and promoting Dealyo for philly.com at the Philadelphia Auto Show.• Assisted in recruitment for the opening intern• Provided administrative assistance as needed

Master Of Science - Ms, Corporate & Organizational Communications

Bachelor Of Arts, Corporate Communications

Activities and Societies: List, Phi Beta Delta, President of Business Club (SABA)2008- Selected as Part of Arcadia's FYSAE program.

Bachelor Of Arts - Ba, Corporate Communications