The Senior Marketing Data Analyst is responsible for retrieving, joining, cleaning and displaying marketing data in order to generate marketing lead lists. The Marketing Data Analyst presents campaign results, lead information regarding purchases, and other marketing data analysis. This position is also responsible for automating marketing production processes by building automated workflows that connect data retrieval, data cleansing, file delivery and confirmation communication. The Senior Marketing Analyst will make recommendations to internal business line clients for its marketing efforts, as well as make recommendations for testing design strategies.

Working to draw insights, conclusions, and recommendations for marketers within the business line. This position has a more global scope across multiple business lines to drive results for overall awareness across the organization. This position works with Data Science to review and prep data for machine learning, works with IT to develop new processes for data storage and transfers, works across business lines to translate existing program code from SAS and SQL into new Adobe software, combines campaign data with results in interactive Power BI dashboards, and more.

The Campaign Analyst interfaces with the Vice President within Line of Business and Account Managers to translate ‘go to market’ strategies into actionable direct response marketing campaigns. This includes: identifying needed data to support segmentation, targeting and performance analysis, designing statistically significant segments and building of SAS Guide processes to execute and automate campaign production.

Germany Based research corporation with 10 locations in the US and access to 300 countries in the world for research purposes; Manage projects on a day-to-day basis for ongoing projects as well as implementing designs for initial project setup. Review data after fielding for anomalies, analyze for trends in yearly tracked data, and report findings to the clients. Implemented Rosetta program to automate report population to increase the efficiency of the team by reducing human error. Increased project efficiency by 50%.

This job requires good communication skills and teamwork to achieve goals in sales of banking products. Also requires customer relation skills and the responsibility of working with money.

High impact position working directly with professors and students. Was available during office hours to assist graduate and undergraduate students with difficult concepts. Served as a teaching assistant and evaluated students’ papers. Managed statistics department’s websiteDeveloped the filing system for the statistics department website. Decreased the time needed to locate pages by 2-3 minutes. Also instructed next web master in how to manage the site.In charge of semesterly report on undergraduate scores on standardized final exam. Deciphered existing SAS code and created new code to graphically depict descriptive statistics.