Services include the planning and buying of Traditional and Non-Traditional Mediums: TV, Radio, Print, Out-Of-Home, Digital, Paid Search, Social, etc. Each advertising campaign is strategically planned for maximum reach and efficiency. Performance is monitored and optimized throughout its entirety.

Developed, presented, and implemented media plans tailored to each client’s needs and objectives. Planned all mediums - TV/Cable, Radio, Print, Outdoor, Out-of-Home, and Online. Negotiated, executed, and monitored Print, OOH, Online placements. Consumer/Market data and analysis. Maintained media insights regarding brand category, consumer trends, media innovations, and competitive landscape through research and analysis. Category experiences include: Real Estate, Restaurant, and Medical

Developed and implemented media plans that met client goals and objectives across multiple markets. Planned and executed traditional and non-traditional media (Radio, TV, Cable, Print, Outdoor, Online/SEM. Market/consumer research and analysis. Obtained local market expertise in various markets across the U.S. Negotiated media contracts with print, outdoor, and online media vendors. Monitored competitive spending and trends. Handled day-to-day activity and maintenance of plans executed, including invoice reconciliation and client billing approvals. Developed and maintained strong relationships within the media communityCategory experiences include: Grocery, Restaurant, Non-Profit, Real Estate, B2B (Telecommunications)

Negotiated and purchased local Radio, TV, and Cable in markets across the Southeast and nationwide. Delivered optimum buys in terms of cost efficiency and goal delivery. Leveraged dollars to maximize added value for client. Maintained strong relationships with media vendors. Monitored spot schedules and ensured negotiated delivery of ratings. Responsible for invoice reconciliation. Delivered post analysis for TV buys. Category Experiences include: Financial Services, Restaurant, Retail, Grocery, Medical Services. Attended the Media Buying Academy