Possess 10+ years of experience ideating high-impact omnichannel campaigns for businesses, celebrities, and political figures. ‘Stand-up’ brands through development and documentation of brand standards combined with go-to-market strategy, targeting, and audience engagement.Built, led, and managed a highly successful full-service marketing agency, defining the leading-edge social and content strategies resulting in the development of a certification and training program for social media strategists. Leverage entrepreneurial drive to infuse teams and organization with passion, energy, excitement, and a focus on results.As a digital marketing, brand, and strategy manager, I have amassed a record of proven results—results including clearly defined brand ethos, innovative and market-dominating campaigns, omnichannel strategies that shaped desired customer experiences, and the development of high-performance teams.Most recently, joining the country’s largest retailer of musical instruments—Sweetwater Sound, a nearly $1B company—I was charged with documenting brand standards and social efforts enterprise-wide. In addition to helping build the brand and social media team, I led an effort to create a brand portal offering on-demand access to 185 pages of fully approved brand documentation. Moreover, I played a key role in transitioning our major annual festival to a digital platform, (Airtable) coordinating the team developing the content, and supporting social media strategies thar propelled impressions from 5M in 2019 to 22M+ in 2020.★ ★ ★ StrengthsFinder Themes >>Strategic: Move quickly through the clutter to define the optimal route.Communication: Find it easy to put thoughts into written and verbal messages.Arranger: Organize assets and resources for maximum impact.Activator: Make things happen by turning thoughts into actions.Maximizer: Stimulate personal and group excellence to achieve results.