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Jennifer Lanier Email & Phone Number

Vice President, Data and Technology at MP&F Strategic Communications
Location: Nashville, Tennessee, United States 14 work roles 2 schools
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Role
Vice President, Data and Technology
Location
Nashville, Tennessee, United States
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Who is Jennifer Lanier? Overview

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Quick answer

Jennifer Lanier is listed as Vice President, Data and Technology at MP&F Strategic Communications, a with 100 employees, based in Nashville, Tennessee, United States. AeroLeads shows a matched LinkedIn profile for Jennifer Lanier.

Jennifer Lanier previously worked as Director of Marketing, Data and Analytics at Mp&F Strategic Communications and Marketing and Integrations Strategist at Mp&F Strategic Communications. Jennifer Lanier holds Mba from Middle Tennessee State University.

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Email format at MP&F Strategic Communications

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MP&F Strategic Communications

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Profile bio

About Jennifer Lanier

Project manager and program implementation director with 20 years experience in marketing analytics working with industries including financial services, healthcare, and manufacturing. Utility player whose skills include estimating and bidding, project management, and the tracking of performance for marketing programs, creative services, and technology integrations. Efficient and productive self-starter able to work across multiple departments and with a variety of personalities and stakeholders. Functional knowledge of HTML, CSS and SQL. MBA with an emphasis in Finance.

Listed skills include Project Management, Visio, Process Improvement, Databases, and 18 others.

Current workplace

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MP&F Strategic Communications
Mp&F Strategic Communications
Vice President, Data and Technology
Nashville, TN, US
Website
Employees
100
AeroLeads page
14 roles

Jennifer Lanier work experience

A career timeline built from the work history available for this profile.

Business Manager

Carpenters Trusst

Greater Nashville Area, Tn

I manage the back office for my family's fast-growing construction company - paying contractors and employees, invoicing and billing individual customers and general contractors, managing insurance and safety requirements. In one year of operation, Carpenters Trusst has grown to a company with over $1 million in revenue, 15+ full-time employees, and additional regular contractors.

Data Geek & Project Manager

Brand Wise Collective

Greater Nashville Area, Tn

Mar 2018 - Jan 2020

Email And Technology Manager

Girls To The Moon

Franklin, Tn

Girls to the Moon is a social enterprise company that empowers girls ages 10-14 to be their best selves, impact their communities, and create a more inclusive culture. I work with the founders to design and implement successful email campaigns to inform the community of ways they can get involved, nurture potential members, and deliver meaningful content for existing members. I also am integral in the planning and execution of the annual campference for girls and their caregivers every fall.

Feb 2017 - Jul 2019

Data And Program Implementation Manager

Franklin, Tn

I manage all aspects of our clients' marketing campaigns from proposal creation through final performance tracking and reporting. I am primarily responsible for print production & vendor management; pricing & estimating new projects; building, deploying and tracking email campaigns; data processing for direct mail and email needs; and ad-hoc and ongoing reporting for campaign analysis.

Apr 2011 - Nov 2017

Coaching Center Technology Manager

Brentwood, Tn

Managed call center software application to ensure high uptime and short waiting periods for inbound calls. Defined and designed call flow decision trees for new clients.

Dec 2010 - Apr 2011

Project Management & Demand Planning

Nutro Pet Products

Franklin, Tn

I was the project manager for the entire Greenies product line in which I facilitated the planning and execution of projects from conception through post launch evaluation. I worked with all areas of the business – sales, marketing, supply chain, R&D, and commercial. Projects included packaging changes, line extensions, and special promotions.I also worked with the production plants and sales departments to forecast demand for Greenies based on sales projections, ongoing actual sales, and current inventory.

Apr 2010 - Dec 2010

Activity Management

Franklin, Tn

I was the project manager for several lines of business and I facilitated the planning and execution of projects from conception through post launch evaluation. I worked with many areas of the business – sales, marketing, supply chain, R&D, commercial. Projects included packaging changes, line extensions, and special promotions.Because of my prior experience in business analysis and software development, I was also in charge of managing the development of and transition to new software in the inventory system that was used when new products were created.

Sep 2008 - Feb 2010

Manager, Database Production

Franklin, Tn

Ensured high quality and on-time delivery of data.Collaborated with account team as the data expert and provided guidance to match end customers' needs.Developed and implemented rigorous quality control procedures.Identified opportunities to streamline production processes.Worked directly with very large (100 million+ recordsets) databases to extract relevant data for customers.

Oct 2006 - Aug 2008

Business & Solutions Analyst

Franklin, Tn

Primary Business Analyst for marketing & Business Intelligence data warehouse projects and initiatives.Collaborated with end users and technical teams to develop detailed business, functional, and non-functional requirements for software development projects and ensured final software met all requirements.Prepared and implemented test plans, issue logs, user training documentation, and rollout plans.Acted as primary IT contact and resident expert for several software tools and processes.Project manager for several software development projects.Worked effectively with all levels of the organization - from EVPs to Print Operators.

Aug 2002 - Oct 2006

Database Marketing Specialist

Progeny Marketing

Franklin, Tn

Developed and maintained multiple Access database systems to automate data processing stages and ensure timeliness and quality.Handled multiple as400 data extracts, updates, and other processes to ensure data integrity in both the source system and mail files.Created Access database system to track mail files, processing dates, and marketing event issues and resolution.

Jan 2001 - Aug 2002

Sales Development Specialist

Brentwood, Tn

Maintained all Visual Basic components of company-wide platform sales system.Assisted in development and tracking of sales promotions and incentives.

Nov 1997 - Dec 2000
Team & coworkers

Colleagues at MP&F Strategic Communications

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2 education records

Jennifer Lanier education

FAQ

Frequently asked questions about Jennifer Lanier

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What company does Jennifer Lanier work for?

Jennifer Lanier works for MP&F Strategic Communications.

What is Jennifer Lanier's role at MP&F Strategic Communications?

Jennifer Lanier is listed as Vice President, Data and Technology at MP&F Strategic Communications.

Where is Jennifer Lanier based?

Jennifer Lanier is based in Nashville, Tennessee, United States while working with MP&F Strategic Communications.

What companies has Jennifer Lanier worked for?

Jennifer Lanier has worked for Mp&F Strategic Communications, Carpenters Trusst, Brand Wise Collective, Girls To The Moon, and Alcott Marketing Science.

Who are Jennifer Lanier's colleagues at MP&F Strategic Communications?

Jennifer Lanier's colleagues at MP&F Strategic Communications include Andrew Brooks, Linda Libo-On, Madison Scheid, Moira Kurtz, and Jermaine King.

How can I contact Jennifer Lanier?

You can use AeroLeads to view verified contact signals for Jennifer Lanier at MP&F Strategic Communications, including work email, phone, and LinkedIn data when available.

What schools did Jennifer Lanier attend?

Jennifer Lanier holds Mba from Middle Tennessee State University.

What skills is Jennifer Lanier known for?

Jennifer Lanier is listed with skills including Project Management, Visio, Process Improvement, Databases, Ms Project, Business Analysis, Management, and Data Warehousing.

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