Jennifer Lanier Email & Phone Number
Who is Jennifer Lanier? Overview
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Jennifer Lanier is listed as Vice President, Data and Technology at MP&F Strategic Communications, a with 100 employees, based in Nashville, Tennessee, United States. AeroLeads shows a matched LinkedIn profile for Jennifer Lanier.
Jennifer Lanier previously worked as Director of Marketing, Data and Analytics at Mp&F Strategic Communications and Marketing and Integrations Strategist at Mp&F Strategic Communications. Jennifer Lanier holds Mba from Middle Tennessee State University.
Email format at MP&F Strategic Communications
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About Jennifer Lanier
Project manager and program implementation director with 20 years experience in marketing analytics working with industries including financial services, healthcare, and manufacturing. Utility player whose skills include estimating and bidding, project management, and the tracking of performance for marketing programs, creative services, and technology integrations. Efficient and productive self-starter able to work across multiple departments and with a variety of personalities and stakeholders. Functional knowledge of HTML, CSS and SQL. MBA with an emphasis in Finance.
Listed skills include Project Management, Visio, Process Improvement, Databases, and 18 others.
Jennifer Lanier's current company
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Jennifer Lanier work experience
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Director Of Marketing, Data And Analytics
Marketing And Integrations Strategist
Business Manager
I manage the back office for my family's fast-growing construction company - paying contractors and employees, invoicing and billing individual customers and general contractors, managing insurance and safety requirements. In one year of operation, Carpenters Trusst has grown to a company with over $1 million in revenue, 15+ full-time employees, and additional regular contractors.
Data Geek & Project Manager
Email And Technology Manager
Girls to the Moon is a social enterprise company that empowers girls ages 10-14 to be their best selves, impact their communities, and create a more inclusive culture. I work with the founders to design and implement successful email campaigns to inform the community of ways they can get involved, nurture potential members, and deliver meaningful content for existing members. I also am integral in the planning and execution of the annual campference for girls and their caregivers every fall.
Data And Program Implementation Manager
I manage all aspects of our clients' marketing campaigns from proposal creation through final performance tracking and reporting. I am primarily responsible for print production & vendor management; pricing & estimating new projects; building, deploying and tracking email campaigns; data processing for direct mail and email needs; and ad-hoc and ongoing reporting for campaign analysis.
Coaching Center Technology Manager
Managed call center software application to ensure high uptime and short waiting periods for inbound calls. Defined and designed call flow decision trees for new clients.
Project Management & Demand Planning
I was the project manager for the entire Greenies product line in which I facilitated the planning and execution of projects from conception through post launch evaluation. I worked with all areas of the business – sales, marketing, supply chain, R&D, and commercial. Projects included packaging changes, line extensions, and special promotions.I also worked with the production plants and sales departments to forecast demand for Greenies based on sales projections, ongoing actual sales, and current inventory.
Activity Management
I was the project manager for several lines of business and I facilitated the planning and execution of projects from conception through post launch evaluation. I worked with many areas of the business – sales, marketing, supply chain, R&D, commercial. Projects included packaging changes, line extensions, and special promotions.Because of my prior experience in business analysis and software development, I was also in charge of managing the development of and transition to new software in the inventory system that was used when new products were created.
Manager, Database Production
Ensured high quality and on-time delivery of data.Collaborated with account team as the data expert and provided guidance to match end customers' needs.Developed and implemented rigorous quality control procedures.Identified opportunities to streamline production processes.Worked directly with very large (100 million+ recordsets) databases to extract relevant data for customers.
Business & Solutions Analyst
Primary Business Analyst for marketing & Business Intelligence data warehouse projects and initiatives.Collaborated with end users and technical teams to develop detailed business, functional, and non-functional requirements for software development projects and ensured final software met all requirements.Prepared and implemented test plans, issue logs, user training documentation, and rollout plans.Acted as primary IT contact and resident expert for several software tools and processes.Project manager for several software development projects.Worked effectively with all levels of the organization - from EVPs to Print Operators.
Database Marketing Specialist
Developed and maintained multiple Access database systems to automate data processing stages and ensure timeliness and quality.Handled multiple as400 data extracts, updates, and other processes to ensure data integrity in both the source system and mail files.Created Access database system to track mail files, processing dates, and marketing event issues and resolution.
Sales Development Specialist
Maintained all Visual Basic components of company-wide platform sales system.Assisted in development and tracking of sales promotions and incentives.
Colleagues at MP&F Strategic Communications
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Andrew Brooks
Colleague at Mp&F Strategic CommunicationsColumbia, Tennessee, United States
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Linda Libo-On
Colleague at Mp&F Strategic CommunicationsNashville, Tennessee, United States
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Madison Scheid
Colleague at Mp&F Strategic CommunicationsNashville, Tennessee, United States
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Moira Kurtz
Colleague at Mp&F Strategic CommunicationsNashville, Tennessee, United States
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Jermaine King
Colleague at Mp&F Strategic CommunicationsWashington, District Of Columbia, United States
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Charlie Carolina
Colleague at Mp&F Strategic CommunicationsNashville Metropolitan Area, United States
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Maddie Mcgrath
Colleague at Mp&F Strategic CommunicationsNashville, Tennessee, United States
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Sejal Thaman
Colleague at Mp&F Strategic CommunicationsNashville, Tennessee, United States
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Namon Pope
Colleague at Mp&F Strategic CommunicationsNashville Metropolitan Area, United States
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David Fox
Colleague at Mp&F Strategic CommunicationsNashville, Tennessee, United States
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Jennifer Lanier education
Bba, Finance And Financial Management Services
Frequently asked questions about Jennifer Lanier
Quick answers generated from the profile data available on this page.
What company does Jennifer Lanier work for?
Jennifer Lanier works for MP&F Strategic Communications.
What is Jennifer Lanier's role at MP&F Strategic Communications?
Jennifer Lanier is listed as Vice President, Data and Technology at MP&F Strategic Communications.
Where is Jennifer Lanier based?
Jennifer Lanier is based in Nashville, Tennessee, United States while working with MP&F Strategic Communications.
What companies has Jennifer Lanier worked for?
Jennifer Lanier has worked for Mp&F Strategic Communications, Carpenters Trusst, Brand Wise Collective, Girls To The Moon, and Alcott Marketing Science.
Who are Jennifer Lanier's colleagues at MP&F Strategic Communications?
Jennifer Lanier's colleagues at MP&F Strategic Communications include Andrew Brooks, Linda Libo-On, Madison Scheid, Moira Kurtz, and Jermaine King.
How can I contact Jennifer Lanier?
You can use AeroLeads to view verified contact signals for Jennifer Lanier at MP&F Strategic Communications, including work email, phone, and LinkedIn data when available.
What schools did Jennifer Lanier attend?
Jennifer Lanier holds Mba from Middle Tennessee State University.
What skills is Jennifer Lanier known for?
Jennifer Lanier is listed with skills including Project Management, Visio, Process Improvement, Databases, Ms Project, Business Analysis, Management, and Data Warehousing.
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