• Responsible of the License and Product Development Department, building the creative design of products, ensuring the production and sales, having +8,000 selling points across the country. • Developed, recruited and built a high-perfomance License Team (Sales, Retail, Creative and Marketing).• Superb negotiation skills obtaining long-term license contracts with key partners like Disney, Nickelodeon, Universal Studios, Hasbro, and Warner Brothers. With recognition awards received by these licensees worldwide for excellent professionalism. • Consolidated from 2 license contract to 88 contracts.• Develop, edit, and manage marketing and retail strategy to drive sales, boost engagement, and build brand favorability and awareness; managing a +100 million pesos budget per year (branded content, social media, in-store, influencers). • Create traditional and on-line marketing strategies to increase brand positioning, so effective and impactful that we have been industry leaders in México. We have developed focus groups, market surveys, market trends, market analytics, full brand study to present and accomplish growth in sales. • Maintaining extensive competitive products with a loyal customer base of over 1,500 clients across the country with wholesale channel distributors, and recently increased presence and market share in the retail stores like Walmart, HEB and Soriana. • Design and develop the brand architecture and at the same time lead the strategy that drives the organization to successfully be winning an 85% market share across the country.• Create new License product developments: full design, production and successful launching for 900 new products on the 6,500 existing skus and yearly renovations of more than 1,500 skus. With the merges it was needed to make an update and adaptation of the products to make from 3 former companies the best offer for the customer.

Responsible for importing, exporting, and shipping of Vangard products.