• Lead a team of creative storytellers in the development of visual content distributed throughout all digital marketing paid, earned, and owned media.• Manage the development, sustainment, and ongoing improvements and evolution of company career sites.• Develop strategies for an integrated approach to comprehensive content marketing and multi-channel distribution plans.• Build holistic marketing and communication strategies that align messaging and amplify priorities and objectives, in order to maximize impact and increase ROI.• Develop and analyze reporting in order to ensure a data-driven approach to the evolution and ongoing improvement of the candidate experience throughout recruitment lifecycle.

• Develop strategic approach to, and execute on, editorial planning across all social media channels leveraged on behalf of Talent Acquisition.• Leverage metrics and reporting to Identify and capitalize on trends and insights within the social media space • Lead agency/ vendors & internal team in the development of social media strategies and execution. • Manage overall social media strategies that enable an engaging, seamless, and integrated candidate experience increasing overall conversation rate.• Maximize team resources while supporting integration with the communication and creative teams to ensure the appropriate adaptation of content.

• Lead a team of communication professionals in global marketing efforts.• Oversee and manage editorial calendars for online social media channels.• Develop and oversee online communication plans in partnership with each business unit.• Execute strategies that will increase visibility and awareness of recruitment efforts across Disney's global enterprise.• Train and manage communications team.• Responsible for overseeing projects’ life cycle: from coordinating and collaborating across departments to ensure fulfillment of required assets to tracking and analyzing the metrics for testing and targeting purposes.

• Maintain and support an editorial calendar for all online communication channel efforts.• Responsible for supporting multiple social media environments in support of each business unit across The Walt Disney Company globally.• Develop and oversee online communication plans in partnership with each business unit.• Execute strategies that will increase visibility of social media channels.. Track Key Performance Indicators on social platforms to determine best strategy.

.Maintain and support an editorial calendar for all digital media communication channel efforts• Responsible for supporting multiple social media environments in support of business units across The Walt Disney Company globally.• Develop and oversee integrated digital marketing communication plans in partnership with each business unit• Execute strategies that will increase visibility of the social media channels

• Develop traffic-generating promotions such as sweepstakes, contests, viral marketing programs and social media content.• Responsible for overseeing projects’ life cycle: from liaising and coordinating with other departments that fulfill the required assets to tracking and analyzing the metrics for testing and targeting purposes.• Manage promotional calendar including: coordination with content producers, scheduling ads with art department, and overseeing creative for all online promotional spots. • Research and develop SEM strategies to drive traffic to specific community section of website; internal linking, keyword research, paid search and backlinks.

Social Media• Facebook and Twitter content management and reporting• Promotion of Ad Sales initiatives through Social Media efforts• Promote sweepstakes, contests and seasonal content of portfolio of web sites through Social Media efforts• Coordinate synergistic efforts through Social Media with various Disney properties, as well as outside businesses• Run Facebook and Twitter promotions in conjunction with synergy partnersSEO• Keyword research, monitoring and analysis for portfolio of web sites• Analyzing and re-writing Meta Titles, Meta Descriptions and Sub-Titles• Generate sets of targeted search terms for paid search initiatives• Develop and write ad copy that will show up in search results for paid search initiatives

• Generate sets of targeted search terms that are relevant to clients web sites.• Develop ad copy that will be shown in search results.• Create advertising accounts and launch campaigns.• help establish bidding strategies based on economics and business performance, and manage bids using sophisticated automated tools.• Analyze campaign results using sophisticated automatic tools.• Manage client budgets and ensure that accounts remain with said budgets.• Help develop strategic direction of accounts to achieve required objectives within agreed costs and timetables.• Investigate potential opportunities for account growth and new business.

• Write all online content (editorial and blogs), print advertising, and press materials for clients.• Manage search engine optimization campaigns, including strategic placement of key words in weekly blogs. • Drive traffic to client web sites and build brand awareness by using key social networking sites for marketing, blogging and outbound communication programs. • Manage all aspects of affiliate marketing programs, including recruitment, ongoing correspondence, creative development/distribution, tracking/analysis, and optimization. • Perform research for clients and their respective industries to gauge competitive landscape and create relevant blog content.

• Developed complete operations process for start-up company.• Created strategic marketing plan to generate new business and retain existing customers.• Researched loan opportunities the company could promote to clients.• Maintained client database and CRM program, including the writing, distribution, and response analysis of all email campaigns.

Managed cross-functional departments to facilitate extensive details surrounding flight arrivals and departures, including gate planning; flight loading for weight/balance compliance; reconciling flight schedules due to weather, equipment malfunctions, or other delays.