• Developed and led the execution of go-to-market (GTM) strategies for Pearson English’s SaaS assessment portfolio across multiple distinct market segments; including product positioning and pricing, competitive-market analysis, digital marketing strategy, sales enablement, and launch strategies.• Managed a global team that created high-impact content for partners, internal sales, and customers including targeted e-mail and digital content marketing, training and sales enablement tools, product demos, sales collateral, battlecards; successfully launched over 25 products and features on time and under budget• Utilized Google Analytics and Salesforce Marketing Cloud to analyze the ROI of marketing programs and strategies, drive pipeline, and make data driven decisions to optimize campaign effectiveness and ensure KPIs were achieved • Redesigned layout, content, and lead generation forms for Pearson English’s Assessment portfolio website leading to over 100% increase in site traffic and 3x the number of marketing qualified leads• Created data-led retargeting e-mail campaigns that generated a click-through rate (CTR) of more than 3x industry-standard, increased website traffic growth 50% YoY, and increased marketing qualified leads by 20%• Conceived and executed annual portfolio-wide webinar event, formulated thought leadership sessions, and secured expert industry speakers resulting in over 1 million impressions, 20k registrations and an attendance rate that exceeded the industry average by 25% • Collaborated with global and regional Product Development, Research, Sales and Customer Service teams to identify ongoing feature enhancements, optimize enablement materials, and drive customer engagement and retention

• Consistently exceeded revenue goals for the global Higher Education and US Corporate channels with direct responsibility for YoY growth of more than 200%• Developed and implemented sales and system training programs, including a centralized sales toolkit repository, for internal and external global sales and marketing teams for the Versant Education assessment portfolio decreasing their reliance on Versant subject-matter experts to assist on sales calls and to win deals 15% faster on average • Leveraged customer and sales representative feedback to provide guidance to the product team for system and product updates resulting in a reduction in inbound customer support calls, increase of product usage, and increased customer satisfaction scores• Managed migration and validation of sales contact, lead management workflows, and integration of support resolution from standalone Salesforce instance to enterprise Salesforce instance to reduce sales territory conflicts and leverage existing relationships to increase cross-selling opportunities• Defined strategic marketing plan for direct sales team and Pearson channels to drive product awareness and customer engagement

• Created new multi-channel web presence and full portfolios of product marketing collateral that supported GTM strategies including case studies, product flyers, customer presentations, training tools, webinars, and videos for flagship product line• Managed the Salesforce CRM tool as system admin and user roles to track and report on pipeline, manage customer account information, and modify system workflows as needed• Directed event management activities which included the creation of the annual marketing event calendar, developing collateral, coordinating sponsorship activities, and managing presence at events to generate leads and build product awareness • Developed a comprehensive paid acquisition strategy across Google and various social media channels, conducted A/B testing, and analyzed the results to drive improvements in click through rate, impressions, and engagement• Built, managed, and grew sales operations team to provide support to account managers and partners during all stages of the sales cycle (pre- and post-sales, order fulfillment) and provided infrastructure support for sales and marketing teams in order to increase customer satisfaction and partner success• Streamlined customer service process and escalation paths, resulting in problem resolution time to be 50% faster than specified in service level agreements (SLAs)• Worked with account managers in evaluating pricing models to ensure competitive pricing

• Project managed cross-functional activities in the creation, development, and implementation of a new website design and technical marketing collateral including product data sheets, brochures, presentations, and case studies for product portfolio • Decreased sales cycle time by streamlining booking process, defining and implementing new order processing and support SLAs, and establishing roles and responsibilities for customer service team• Conducted market research to identify untapped segments with high growth potential