Jennifer Fish Email and Phone Number
Jennifer Fish work email
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Jennifer Fish personal email
A strategic and hands-on professional, I have more than 20 years of experience driving marketing solutions across digital and retail platforms. I’m a trusted team leader who creates collaborative, innovative approaches to engage customers and drive revenue through multiple marketing functions and channels. I push projects through to completion, creatively addressing obstacles and challenges as they arise. I thrive in an environment where I can manage multiple projects that impact revenue, profits, and healthy EBITDA.My background in fine arts and graphic design degree gives me an edge in the creative department and allows me to jump-start marketing efforts and communicate well with creative teams. I provide the best combination of creative strategy and hands-on action... I can dream big - AND make it happen. In my personal life, I've served on the Board of Directors for several non-profits in Vancouver, WA. I'm passionate about feeding the hungry in my community and continue to volunteer with a local food pantry. When I'm not making things happen in the marketing world, you'll find me boating and camping with my family, puttering in the garden, or entertaining.
Protalus
View- Website:
- protalus.com
- Employees:
- 26
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Senior Director Of Strategy And EcommerceProtalusVancouver, Wa, Us
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Director Of Omnichannel ExperienceRedbarn Pet Products Aug 2024 - PresentLong Beach, Ca, UsLead strategy and execution of a seamless and cohesive customer experience across all customer touchpoints, including online, in-store, and customer service interactions for Redbarn Pet Products and Pawstruck. Oversee all aspects of the brands' visual identities, ensuring consistent messaging and design across e-commerce platforms, retail stores, social media, and trade show booths. Collaborate closely with marketing, sales, and operations teams to drive customer satisfaction, brand loyalty, and market growth. -
Head Of Brand And Retention, EcommPawstruck.Com Nov 2022 - Nov 2024Southern California, Us -
Marketing ManagerPawstruck.Com Sep 2020 - Nov 2022Southern California, Us
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Director Of Digital MarketingCrafts Group, Llc. Jan 2019 - Sep 2020Vancouver, Wa, UsResponsible for the digital marketing strategies of four direct-to-consumer, e-commerce craft brands (Connecting Threads, Knit Picks, Superior Threads, and WeCrochet) with a combined annual revenue of over $40M.• Collaborate with CMO, CEO, and brand managers to plan marketing campaigns across all media channels, including social media, nurture campaigns and broadcast promotional emails• Manage partner agencies for SEO, Paid Search, and paid Social Media advertising to meet revenue, ROI, and engagement goals• Lead the transition from an in-house email platform to an ESP/CRM system by introducing email automation, creating multi-level trigger email flows based on customer behavior, and maximizing email marketing touch points through audience segmentation -
Knit Picks Brand DirectorCrafts Group, Llc. Dec 2017 - Jan 2019Vancouver, Wa, UsManaged merchandising, catalog production, content creation, marketing, product development, and social media for a $17M direct to consumer e-commerce brand focused on proprietary knitting and craft supplies. • Launched subscription box program, generating over $200k in the first ten months without adding additional expenses• Increased consumer and industry awareness through consumer trade shows. Directly managed merchandise, marketing, and logistics; producing revenue of $20-$40k per show
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Knit Picks Marketing DirectorCrafts Group, Llc. Sep 2016 - Dec 2017Vancouver, Wa, UsDeveloped and executed marketing plan for email, website, product launches, and social media for the Knit Picks Division.• Collaborated with purchasing department and brand director to plan marketing campaigns across all media channels, including broadcast email, web, and social media. • Planned, scheduled, and coordinated new product and catalog launches, sales, and special promotions; collaborating with purchasing and IT departments• Developed and executed a comprehensive social media strategy across Facebook, Instagram, and Ravelry
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Knit Picks Administrative AssistantCrafts Group, Llc. Feb 2016 - Sep 2016Vancouver, Wa, UsSupported brand staff via data entry, copywriting, independent designer management, and assorted administrative duties.
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SabbaticalNone Oct 2008 - Feb 2016Paused career to manage a young family of four. Maintained professional skills with volunteer work and marketing consultation projects.
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Creative DirectorCraft Warehouse Jan 2006 - Oct 2008Managed branding and all internal and external communications for a chain of 11 craft and home decorating stores with yearly revenue of over $6M. • Collaborated with company owners and management team to create the Craft Warehouse Mission Statement and Managing Principles; trained 11 store managers and staff of approximately 400 on these principles and planned profitable, in-store events to support the mission• Measured buying, merchandising, and marketing efforts against the company’s strategic goals; worked with team members to make adjustments as needed to maintain proper direction• Collaborated with marketing coordinator to maintain brand voice and mission in all print advertising and marketing material
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Marketing ManagerCraft Warehouse Jan 1995 - Oct 2005Responsible for the advertising and marketing of craft and home decorating stores. Planned and executed 13 print advertisements per year, directing content, photography, and writing copy.• Created advertising department when the company had seven stores, and helped open four additional stores• Facilitated transition from manual inventory management system to computer inventory and point of sale software• Worked as Advertising Committee chair for Sierra Pacific Crafts, a cooperative of 40 independently owned and operated craft stores
Jennifer Fish Skills
Jennifer Fish Education Details
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California State University, ChicoGraphic Design
Frequently Asked Questions about Jennifer Fish
What company does Jennifer Fish work for?
Jennifer Fish works for Protalus
What is Jennifer Fish's role at the current company?
Jennifer Fish's current role is Senior Director of Strategy and Ecommerce.
What is Jennifer Fish's email address?
Jennifer Fish's email address is je****@****tds.net
What schools did Jennifer Fish attend?
Jennifer Fish attended California State University, Chico.
What skills is Jennifer Fish known for?
Jennifer Fish has skills like Brand Development, Marketing, Fundraising, Marketing Communications, Retail Marketing, Graphic Design, Special Events Coordination, Copywriting, Team Building, Floral Design, Brand Management, Retail Buying.
Who are Jennifer Fish's colleagues?
Jennifer Fish's colleagues are Amy Hill, Anna Heston, Steve Cross, Dylan Walters, Douglas Barba, Theo Malkin, Laura Richards.
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