Jennifer Mcniff Email & Phone Number

Boston, Ma, Us

Manage strategic cross-channel initiatives for Personal Investing line of business to increase penetration of Wealth Management services among Fidelity retail base.• Develop and execute marketing plans with focus on multi-channel strategies. Core components include design of communications strategies, testing and measurement frameworks, delivering results and performance optimizations.• Build ongoing programs that leverage success to prioritize key drivers of conversion to Wealth Management Services.• Accelerate campaign delivery through Agile teams including product, technology, creative, finance and data analytics to drive business results while consistently exceeding benchmarks.• Awards: Excellence in Action: Customer Obsessed 2020, 2023; Takes Risks and Values Pace Over Perfection 2023; Own the Outcome: 2019, 2020, 2022; Thinks and Works Across Fidelity: 2019,2022, 2023

Boston, Ma, Us

Directed Marketing efforts to support fast growing Workplace Investing business that led to increasing partner and client satisfaction, loyalty, and retention through superior product quality, performance, and service.• Streamlined high volume workflow processes and shifted delivery to digital platforms through self-service models accelerating delivery while reducing costs.• Managed strategic partnerships, teams and workstreams to support vendor transitions for marketing communications and financial communications.• Awards: Impact Player: 2013, 2014; World Class: 2013

Boston, Ma, Us

Project manager for all product launches including creating marketing collateral, product enhancements and product decommissions. Wrote and edited content. Directed creative with agency.• Responsible for development and execution of 300+ marketing collateral pieces and fulfillment products, including direct marketing, print, forms, and applications. • Launched cobranded products in partnership with vendors, encompassing more than 90 pieces of collateral.• Reduced costs, increased efficiency and minimized risk by integrating multiple marketing platforms.

Boston, Ma, Us

Directed large-scale, companywide technology infrastructure projects. Trained teams in product use and capabilities. Executed full product development lifecycle, including concept, requirements, analysis, design, development, and launch.• Implemented two high-profile marketing integration efforts to enable measurement of $62 million in online spend. • Managed direct reports, onsite vendors, and cross functional project teams.

Boston, Ma, Us

Coordinated 200+ cross-channel database marketing initiatives for team of 10 business analysts. Mentored and managed onsite vendor and five global business analysts. Optimized processes through development and implementation of best practices and standardization.

Boston, Massachusetts, Us

Served Fortune 500 clients, including Delta Airlines, AT&T, SAP, Time Warner Cable, General Motors, Microsoft, FedEx, AT&T, The New York Times, CARE, Gillette, Saks Fifth Avenue, and Intercontinental Hotel Group.• Developed, executed, and evaluated national promotional programs at strategic and tactical levels. • Headed teams to provide customer segmentation, forecasting, strategic test design and promotion analyses for 100+ direct marketing promotions annually. • Designed, managed, and analyzed multi-cell research studies, including proposal development, vendor selection and management, survey development, field management and data analysis.• Conducted comprehensive analysis to measure aided and unaided brand awareness, message association, brand favorability and purchase intent.