Jennifer Mcniff Email and Phone Number
Jennifer Mcniff work email
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Jennifer Mcniff personal email
PROVEN MARKETING LEADER WITH MULTI-DISCIPLINE, MULTI-CHANNEL EXPERTISEExtensive experience in design, development, and execution of end-to-end marketing plans to acquire and expand customer relationships. Focus on building satisfaction and loyalty while improving marketing ROI. Highly proficient in strategic planning including development of cross-channel campaigns, new product rollouts and integrating plans across multiple business units to improve KPIs. Track record of executing innovative solutions to improve customer value chain and drive growth.• Comprehensive analytical skills leveraged to enhance campaign performance and channel efficiencies through data driven targeting, messaging, and dynamic content.• Deep knowledge of database mining techniques, hyper-personalized data analytics, artificial intelligence (AI), acquisition, response, and retention models.• Strong project management leader consistently delivering on time and on budget via driving direction of cross-functional teams in highly matrixed organizations.• Drive process improvement while streamlining workflow methodologies, leveraging strategic partnerships, yielding cost reductions, and delivering value.CORE COMPETENCIESStrategy and Planning | Execution and Project ManagementRelationship Development| Business Development Process Improvement | Innovation and Creativity
Fidelity Investments
View- Website:
- fidelity.com
- Employees:
- 10
- Company email:
- Johrenk7@gmail.com
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Channel Marketing | Fidelity Investments Personal Investing | DirectorFidelity Investments 2018 - PresentBoston, Ma, UsManage strategic cross-channel initiatives for Personal Investing line of business to increase penetration of Wealth Management services among Fidelity retail base.• Develop and execute marketing plans with focus on multi-channel strategies. Core components include design of communications strategies, testing and measurement frameworks, delivering results and performance optimizations.• Build ongoing programs that leverage success to prioritize key drivers of conversion to Wealth Management Services.• Accelerate campaign delivery through Agile teams including product, technology, creative, finance and data analytics to drive business results while consistently exceeding benchmarks.• Awards: Excellence in Action: Customer Obsessed 2020, 2023; Takes Risks and Values Pace Over Perfection 2023; Own the Outcome: 2019, 2020, 2022; Thinks and Works Across Fidelity: 2019,2022, 2023
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Relationship Management, Fidelity Outbound Planning & Development | DirectorFidelity Investments 2011 - 2018Boston, Ma, UsDirected Marketing efforts to support fast growing Workplace Investing business that led to increasing partner and client satisfaction, loyalty, and retention through superior product quality, performance, and service.• Streamlined high volume workflow processes and shifted delivery to digital platforms through self-service models accelerating delivery while reducing costs.• Managed strategic partnerships, teams and workstreams to support vendor transitions for marketing communications and financial communications.• Awards: Impact Player: 2013, 2014; World Class: 2013
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Marketing, Content Creation | Fidelity Investments, Life Insurance Company | DirectorFidelity Investments 2008 - 2011Boston, Ma, UsProject manager for all product launches including creating marketing collateral, product enhancements and product decommissions. Wrote and edited content. Directed creative with agency.• Responsible for development and execution of 300+ marketing collateral pieces and fulfillment products, including direct marketing, print, forms, and applications. • Launched cobranded products in partnership with vendors, encompassing more than 90 pieces of collateral.• Reduced costs, increased efficiency and minimized risk by integrating multiple marketing platforms.
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Marketing, Project Management | Fidelity Investments Personal Investing | DirectorFidelity Investments 2007 - 2008Boston, Ma, UsDirected large-scale, companywide technology infrastructure projects. Trained teams in product use and capabilities. Executed full product development lifecycle, including concept, requirements, analysis, design, development, and launch.• Implemented two high-profile marketing integration efforts to enable measurement of $62 million in online spend. • Managed direct reports, onsite vendors, and cross functional project teams.
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Database Marketing | Fidelity Investments Personal Investing | Sr. ManagerFidelity Investments Jul 2005 - 2007Boston, Ma, UsCoordinated 200+ cross-channel database marketing initiatives for team of 10 business analysts. Mentored and managed onsite vendor and five global business analysts. Optimized processes through development and implementation of best practices and standardization.
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Marketing Consultant, Manager Of Strategy, Analysis And Customer ResearchDigitas 2001 - 2005Boston, Massachusetts, UsServed Fortune 500 clients, including Delta Airlines, AT&T, SAP, Time Warner Cable, General Motors, Microsoft, FedEx, AT&T, The New York Times, CARE, Gillette, Saks Fifth Avenue, and Intercontinental Hotel Group.• Developed, executed, and evaluated national promotional programs at strategic and tactical levels. • Headed teams to provide customer segmentation, forecasting, strategic test design and promotion analyses for 100+ direct marketing promotions annually. • Designed, managed, and analyzed multi-cell research studies, including proposal development, vendor selection and management, survey development, field management and data analysis.• Conducted comprehensive analysis to measure aided and unaided brand awareness, message association, brand favorability and purchase intent.
Jennifer Mcniff Skills
Jennifer Mcniff Education Details
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Stonehill CollegeBachelor Of Arts - Ba
Frequently Asked Questions about Jennifer Mcniff
What company does Jennifer Mcniff work for?
Jennifer Mcniff works for Fidelity Investments
What is Jennifer Mcniff's role at the current company?
Jennifer Mcniff's current role is Channel Marketing Director | Marketing Leader with Multi-Discipline, Multi-Channel Expertise.
What is Jennifer Mcniff's email address?
Jennifer Mcniff's email address is je****@****ity.com
What schools did Jennifer Mcniff attend?
Jennifer Mcniff attended Stonehill College.
What skills is Jennifer Mcniff known for?
Jennifer Mcniff has skills like Integrated Marketing, Product Management, Leadership, Project Management, Marketing, Process Improvement, Management, Vendor Management, Program Management, Database Marketing, Business Development, Online Advertising.
Who are Jennifer Mcniff's colleagues?
Jennifer Mcniff's colleagues are Jamie Smith, Emilio Marianelli, Jerry Walker, Ray Wong, Badrinarayanan Sampath, Savanna Smith, Brian Walsh.
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