Jennifer Mcsherry Email & Phone Number

Downingtown, Pa, Us

Foster a Client-centered culture in tune with VendCentral’s vision and mission. Establish corporate financial objectives and strategic business development and marketing initiatives to drive growth and profitability. Manage our organizational development with a focus on empowering and growing our team. • Increase market share and revenues through improved Client engagement, acquisition, and retention• Identify and capitalize on new opportunities, ideas, products, services, markets, and strategic partnerships to achieve company business goals• Employ organizational tactics to scale growth effectively, with a positive impact on people, processes, and workflows • Develop corporate financial plans and ensure executable factors are met for sustainable, profitable results• Innovate and evolve products and services to add value to our Clients’ experience• Promote brand awareness and consumer engagement through multi-channel digital marketing initiatives

Encouraged and helped operationally focused companies embrace and adopt a mindful approach to marketing. Built strong partnerships with Clients that were rooted in collaboration. Developed and implemented extensive marketing programs to help Clients achieve their business objectives. Fostered a cross-department understanding and buy-in to support marketing initiatives. • Develop comprehensive marketing plans to increase the Client's industry penetration and new customer growth • Clarify, enhance, and manage the Client's brand image • Create and implement strategic advertising and promotional programs across multiple channels • Track and evaluate KPI's and ensure the Client's marketing objectives are met• Lead the design and content development for Client websites • Write and publish industry articles to promote the Client's brand, services, and products.• Manage the Client's social media platforms and create engaging content• Direct and set photo and video shoots

• Established integrative marketing programs that unified executive, interdepartmental, and client objectives for multi-million dollar business• Negotiated profitable relationships with a multitude of vendors, generating +$1 million in marketing sponsorships• Determined comprehensive annual advertising programs for both the United States & Canada, detailed and managed down to the weekly level• Created impactful campaigns that promoted both OLLY and numerous high-profile branded products, resulting in consistent double-digit sales increases• Directed all advertising creative, including print catalogs, email, web, and store signage to support store growth• Developed target market profiles and segmented campaigns for improved ad performance• Functioned as the voice of OLLY; writing all informational, branded, and promotional copy• Expanded community outreach by partnering with local organizations for store events and company-wide programs• Bridged communications and increased efficiencies between buyers, vendors, and marketing team• Managed graphic artists and approved all creative work

• Managed vendor relationships, selected product, and determined all buys for the US and Canada • Started US buying headquarters and directed the transfer of buying operations from Canada to the United States• Managed merchandising team and developed systems & procedures to organize daily operations• Created and managed OLLY’s marketing department, garnered vendor marketingsupport, developed seasonal catalog program and email advertising program• Raised profit margins by increasing vendor discounts & dating and reducing inventory carryover• Partnered in launching OLLY website, providing product images and copy, site design feedback, and inventory support• Controlled inventory levels to maximize product sell-through while maintaining adequate stocklevels for consumer satisfaction• Attended all vendor trade shows in New York & Las Vegas and managed all vendor negotiations

• Managed merchandising & advertising initiatives for over $60 million business• Grew area to become the highest sales volume producer for the company• Managed product buys and terms negotiations for over 50 vendors• Developed marketing programs and negotiated advertising support• Contributed to corporate growth from 15 to 188 stores and assisted in website launch• Spearheaded product development programs & created top selling exclusive items• Created new merchandise categories to capitalize on trends• Determined store layouts and planograms