Franchises, own and operate casual dining restaurant brands and premium Irish pubs in Canada. Today, Prime's portfolio includes: East Side Mario's; Casey's; a family of authentic Irish pubs operating under the trade-marks Fionn MacCool's, D'Arcy McGee's, Paddy Flaherty's, and Tir nan Óg, and Belgian-style brasserie operating under the trade-mark Bier Markt.National Brand Manager - Pubs Division Develop and lead the execution of National and Local Marketing Programs for the Pub Division consistent with brand's strategic positioningWork cohesively with culinary and beverage in the strategic development of all programing including core food and beverage menus, 4 seasonal menus, event programing and national weekly programsManage agency relationships and strategic brand building with the following agency partners: John st. and Wills and Co. Media Provide sales analysis of all programming and strategic/tactical adjustments to plan if requiredLead projects to completion according to budget and implementation scheduleLeadership of weekly menu meetingsDevelopment and management of all creative briefs and workback schedulesCoordinate program deliverables with internal and external stakeholders and partners; Diageo Canada, Labatt Canada, Bacardi CanadaLead the development and costing of various incentives and premiums Manage communication with all Prime Pub operators and General ManagersExecute all programming to budget and timeline

-Responsible for all national marketing and budgeting initiatives for Moosehead Lager, Moosehead Light and Cracked Canoe-Managed agency relationships and strategic brand building with the following agency partners: Leo Burnett, John St. and Sugar Media Experiential Marketing -Utilized previous agency experience and was able to successfully negotiate costs associated to advertising initiatives.-Constructed comprehensive brand plans and brand strategy for national Moosehead brands-Developed brand positioning and executed brand launch of Moosehead’s newest Premium Light Lager, Cracked Canoe, with agency partner John St. -Lead the development of all Cracked Canoe communication including packaging development, all mass media plans and executions, public relations, in bar and retail activation, pricing strategy models; successfully launched brand on budget an on schedule while exceeding target within first month along with obtaining 100% increases in market share per week-Worked in partnership with sales team to develop in bar promotions and Point of Sale material that are unique to each establishments core values and atmosphere, from idea generation and development to execution-Analyzed sales data to determine opportunities within the industry or market creating a strong relationship with sales force and management

-Positioned the financial and business issues of the accounts -Provided fact-based input into strategies, wrote campaign recommendations and client approved creative strategies and briefs -Trained and supervised less experienced account staff in the tasks of receiving the client brief, writing and successfully defending creative briefs, providing achievable critical paths and estimates that are budget conscious and provides sound business marketing solutions and recommendations-Developed and executed advertising, experiential promotional marketing, direct mail, interactive marketing, Customer Relationship Marketing database development, trade shows and telemarketing-Increased site traffic by 40% to the driving.ca website by building a strategic brand platform through traditional and non traditional advertising-Improved RONA consumer traffic by 40% by leveraging their current promotional masthead “Run to RONA”. A separate promotional platform was created for these events by honing in on key consumer insight-Account lead for the execution of the 2009 NABS (National Advertising Benevolent Society- not for profit organization) Industry calendar. Donations to NABS increase by 40% in comparison to calendar sales in 2007