Led strategic oversight, fiscal management, and development of marketing-related activities for the Kalispel Indians, Kalispel Tribal Economic Authority (KTEA), Northern Quest Resort & Casino, Kalispel Golf and Country Club, and all Kalispel small businesses including two Kalispel Markets (Chevron fuel stations), Kalispel Linen Services, Kalispel Upholstery and two Fatburger franchises. Key C-suite executive working to develop relationships with internal and external development companies to seek out, negotiate and expand enterprise business opportunities. • Collaborated with C-level leadership to create and implement strategic plans for marketing initiatives, including paid advertising, online applications, creative design, digital advertising, public relations, and internal communications. • Drove brand management, awareness, and interconnectivity for all KTEA companies. • Led robust marketing team of more than 20+ team members with advertising agency capabilities. Increased employee engagement to #1 in the company.• Crafted strategy for a multi-million-dollar advertising and marketing budget.• Developed and grew alliances with organizations in Spokane and surrounding areas.• Created new business analytics reporting process to drive marketing strategy and creative direction. • Created the first-ever strategic plan for KTEA. • Increased Northern Quest's brand equity to strongest level in history of company. • Negotiated one of the first NIL partnerships with Gonzaga University Basketball player Drew Timme. • Provided marketing strategy for Drew Timme partnership including social media, TV spots, personal appearances etc. • Increased non-carded play to largest increases in company history, consistently year-over-year. • Oversaw public and media relations for the enterprise.• Secured over $20M in earned media over six years.

Worked with various businesses on marketing and communication strategy, as well as implementation of key marketing assets including rebranding materials, website redesign and launch, social media, and marketplace assessment.

Presided over marketing and communication strategies and campaigns for the grand opening of the resort in January 2010. Created and led newly reorganized marketing and communications team incorporating resort marketing and communication operations and strategy, as well as all Tribe and Tribally owned business MARCOM needs. • AAA rewarded department as having outstanding marketing outreach on resort property after being designated the only Tribally owned Four Diamond Resort in the Inland Northwest. • Developed redesign strategy for company website to include analytics for converting website activity to revenue. • Managed a multi-million-dollar media placement budget annually. • Created and negotiated the resort's first-ever national sponsorship package for the Pepsi Outdoor Summer Concert Series, which included performers like Toby Keith, Reba McEntire, and The Beach Boys. • Advised external media partners and secured earned media more than $2 million during the first six months.• Developed best-use strategies for all on-site digital signage to help increase revenues throughout the resort.

Led marketing and communications at Next I.T., including the launch of Alaska Airlines' virtual customer service avatar “Jenn.” • Worked with the executive leadership of clients such as TD Ameritrade, Alaska Airlines and Boeing Credit Union to create avatars that would enforce their brand and build client loyalty. • Drafted and coordinated press releases including a joint release with Alaska Airlines. • Cultivated national media contacts and relationships. • Secured national media placement valued at $1.2 million for the launch of “Jenn” with Alaska Airlines, including coverage in USA Today and the New York Times.