Jennifer Mitchell Email & Phone Number

Spokane, WA, US

Post Falls, Idaho, United States

Airway Heights, WA

• Led strategic oversight, fiscal management, and development of marketing-related activities for the Kalispel Indians, Kalispel Tribal Economic Authority (KTEA), Northern Quest Resort & Casino, Kalispel Golf and Country.
• Collaborated with C-level leadership to create and implement strategic plans for marketing initiatives, including paid advertising, online applications, creative design, digital advertising, public relations, and.
• Drove brand management, awareness, and interconnectivity for all KTEA companies.
• Led robust marketing team of more than 20+ team members with advertising agency capabilities. Increased employee engagement to #1 in the company.
• Crafted strategy for a multi-million-dollar advertising and marketing budget.
• Developed and grew alliances with organizations in Spokane and surrounding areas.

Worked with various businesses on marketing and communication strategy, as well as implementation of key marketing assets including rebranding materials, website redesign and launch, social media, and marketplace assessment.

Airway Heights, WA

• Presided over marketing and communication strategies and campaigns for the grand opening of the resort in January 2010. Created and led newly reorganized marketing and communications team incorporating resort marketing.
• AAA rewarded department as having outstanding marketing outreach on resort property after being designated the only Tribally owned Four Diamond Resort in the Inland Northwest.
• Developed redesign strategy for company website to include analytics for converting website activity to revenue.
• Managed a multi-million-dollar media placement budget annually.
• Created and negotiated the resort's first-ever national sponsorship package for the Pepsi Outdoor Summer Concert Series, which included performers like Toby Keith, Reba McEntire, and The Beach Boys.
• Advised external media partners and secured earned media more than $2 million during the first six months.

Spokane, Washington, United States

Spokane, Washington, United States

• Led marketing and communications at Next I.T., including the launch of Alaska Airlines' virtual customer service avatar “Jenn.”
• Worked with the executive leadership of clients such as TD Ameritrade, Alaska Airlines and Boeing Credit Union to create avatars that would enforce their brand and build client loyalty.
• Drafted and coordinated press releases including a joint release with Alaska Airlines.
• Cultivated national media contacts and relationships.
• Secured national media placement valued at $1.2 million for the launch of “Jenn” with Alaska Airlines, including coverage in USA Today and the New York Times.

Spokane, Washington, United States