• Develop, implement, and manage internal and external strategic communications plans, including conducting market and stakeholder analysis, content and collateral development, stakeholder engagement, event management, and web and social media strategy.• Manage a team of three communications specialists and oversee the work of the graphic designer.• Serve as the primary client contact on 18+ priority task activities – tracking performance metrics, reporting on progress against targets, and communicating any shift in defined timelines or priorities.• Manage a comprehensive editorial calendar, including quarterly newsletters, daily website content, email marketing campaigns, blogs, and articles.

• Developed communication strategies to increase utilization of onsite Wellness Centers and engage employees in a new patient-centered medical home model• Created curriculum on population health and disease prevention for Wellness Center staff and clinicians• Assisted with the strategic planning and research associated with the launch of the patient-centered medical home for chronic disease management• Planned department-wide all-hands meeting for 100+ employees

• Created brochure for World Mental Health Day that was distributed worldwide to all 193 United Nations member states

• Created and implemented annual marketing strategy for 18 health centers throughout Texas and Arizona• Analyzed marketing campaigns to determine most cost-effective advertising methods; Reduced marketing spend by 20% while increasing new patient volume by 10%• Developed comprehensive online marketing strategy that increased internet appointment scheduling by 70% and overall website traffic by 30%

• Coordinated promotional activity for 120,000 square foot expansion project including the grand openings of 24 new retailers • Managed five-member customer service team• Created vendor newsletters, implemented email marketing campaigns and managed company website

• Served as main client contact for the agency’s largest account• Secured client coverage in major media outlets including USA Today, New York Times and Los Angeles Times• Planned special events including premieres, press junkets, and launch parties