Jenn Moyer-Smith Email & Phone Number

Greater Philadelphia Area

A simpler, more effective approach to brand loyalty and business growth. We provide a different perspective on brand marketing inspired by the creative wisdom of Alice in Wonderland and the imaginative science of Albert Einstein.

JAM Tu Media was developed with the sole objective to advance emerging entrepreneurs and small businesses with brand and marketing strategies; we turn vision into reality.We are creative and dedicated pioneers who can help your business establish brand goals, and build the connections between your brand and the consumers you want to reach. We have over 20 years of experience shaping, launching, and managing a diverse range of brands across multiple categories and platforms.We optimize the potential of our clients’ brands through a range of integrated strategies and tactics. We don’t just meet goals, we exceed them.

West Chester, Pa

3rd ROE Media develops products that create experiences which will be memorable, meaningful and establish family traditions for generations to come. 3rd ROE Media is the creator of My BTFF - My Best Tooth Fairy Friend(www.mybtff.com)

West Chester, Pa

West Chester, Pa

Led the team overseeing integrated marketing strategies and initiatives that affect the QVC brand, QVC categories, Brand Management vendors and proprietary brands. Responsible for the brand positioning and development of QVC’s proprietary brands, the brand management / vendor funded programs and the conception and implementation of new brand strategies for QVC categories across multichannel platforms including new world media (third party sites) and QVC platforms (on-air programming, qvc.com, new media). All strategies are developed through comprehensive internal data analysis & external competitive analysis, synthesizing market and competitive data to identify market growth opportunities. Developing strategic initiatives for growth, aligning with overall brand strategies and execution plans. •Develop and implement business strategies for new ventures outside of QVC’s day-to-day platforms; working directly with senior management, Liberty Media and new partners.•Leading the positioning, branding and marketing of all proprietary brands with combined sales over $1.5B.•Secured $2.5m in ‘property programming’ / event sponsorships and marketing funds in year 1 of new vendor funded program •Negotiated sponsorships with top tier brands: Dell, HP, LFUSA, bareMinerals, Philosophy Beauty, KitchenAid, Sleep Number & more•Manage various marketing budgets totaling $5M+•Led Global marketing initiatives: launching and selling out of a single item in 5 countries in less than a 24 hour period.•Manage and secure relationships with several different agencies on retention and per project basis - social, digital, creative, research, analysis

West Chester, Pa

Responsible for driving the development, execution and go-to market strategies for all of QVC’s proprietary brands through comprehensive internal and external analysis -- synthesizing market and competitive data to identify market growth opportunities. Developing strategic initiatives for growth, aligning with overall brand strategies and execution plans. Developed 7+ new brands across select categories: apparel, footwear, jewelry, and home, refreshed 10+ brands and managed QVC’s proprietary brand portfolio that collectively generate over $1.5B in yearly sales.

Responsible for supporting specific brands and increasing sales beyond QVC air time exposure by using various multichannel marketing initiatives while maintaining established budgets. Managed multiple beauty brands establishing overall brand directions; identifying and creating ownable positionings to differentiate QVC from the market place. ( ex. “Why QVC for your bareMinerals.”) Built a back-end business through qvc.com’s drop-ship program. Created integrated marketing plans across multichannel platforms, i.e. qvc.com, email, online marketing, social marketing, print, on air etc. Worked closely with outside agencies and in-house creative groups to accomplish overall creative directions. Generated new business outside the realm of the Brand Management program; created proposals and marketing campaigns.•Created department process guide – established consistency in Brand Management’s process throughout the department•Built database of outside creative talent: art directors, copywriters & photographers•Received 2006 First Quarter Key Individual Award – (recognition for creating Aerosoles Marketing Campaign)

New York, Ny

Managed a team of Art Directors and Account Executives for the concept and production of various catalogs, direct marketing campaigns and FSI programs for clients such as: Office Depot, Kohl’s, Broder Brothers and Lane Bryant. Insured brand identity and tight deadlines were met and exceeded, approved all final layouts and produced both fashion and still life photo shoots. Created and maintained yearly budgets and schedules. Reconciled monthly accruals. Averaged an additional 22%+ profit above planned forecast by maintaining a low internal budget and negotiating costs with external vendors. •Successfully spearheaded the use of digital photography for the agency & client. •With IT team, helped to build digital asset management system to be used within the agency and client facing.•Pioneered the success of our new in-house photo studio - setting an example for other accounts to follow •Received the “Employee of the Year” award for 2001 (international recognition)

Bfa, Art & Design; Photography

Activities and Societies: Women's Swimming & DivingScholarships: Competitive Art and Design; Women’s Swimming and Diving

Education record

• Brandworks University – Habit: Learn How To Rewire People’s Purchase Behavior For Your Brand’s Advantage, Madison, WI 05/14 (to come).