- Developed and implemented new pricing and promotion strategies for all 500 flashlight products based on margin and competitor analysis, which increased category gross profit by 1,100% over the previous year- Expanded current product line through managing current supplier relationships and developing new partnerships- Analyzed current user navigation experience and researched competitors’ merchandising patterns to re-design flashlight landing page and improve search efficiency for customers- Collaborated with business development team to ensure visibility of products on partner sites

- Designed and coordinated the production of marketing materials, including website, price book, and brochure for the launch of environmentally friendly meeting and training products- Originated and managed a social media marketing plan- Executed the company’s first PR campaign by developing a media plan and creating press kits, press releases, and pitches for related media outlets, resulting in coverage from premier industry publications (Contract Magazine, Interiors & Sources, and Design Journal); success of the campaign led to the recognition of the value for ongoing PR campaigns

- Defined business-to-business branding image and message, and utilized product differentiation to restructure all existing products into 56 product lines, resulting in a 10% net annual sales increase- Designed, edited, and coordinated the production of $1 million of product literature for sales representatives- Managed the creation and maintenance of new website to increase viewership by 400%