Interim head of B2B Content Marketing and Social Media group.

Consultant on content marketing and social media strategies for enterprise clientele.

Articulated and executed a global social strategy, building awareness around brand's unique value proposition (the most efficient, high-performance EV brand in the world). * Led consumer-facing comms across all social media platforms.* Advised and executed against C-suite social media profiles* Launched social-first episodic series, introducing the "best EV SUV in the world" to consumers (i.e., #RoadtoGravity) with +3pts higher engagement than baseline and >93% positive sentiment* Cultivated community, spotlighting our owners and galvanizing them to share their journeys in a Lucid

Orchestrate and lead social media initiatives, enabling new revenue streams and YoY double-digit growth in followers, engagements, reach, and impressions across multiple platforms. ▪ Oversee core portfolio, including category handles across TikTok, YouTube, Instagram, Facebook, Reddit, Pinterest, Twitter / X, Discord, and Twitch. Manage a large team of social strategists and community managers.▪ Direct creator and influencer-led activations, from creator-discovery through contracting, briefing, and execution, in partnership with Communications. ▪ Produced several nominated and award-winning social media campaigns, including: ` Won the YouTube Brand Connect Award for “Between 2 Rides” @ebaymotors ` Received the Grand Prize Shorty for Best in Automotive for “Modathon” @ebaymotors ` Placed Silver for “The Final Touch” @ebaysneakers ` Shortlisted for One Show 3x, Webby’s Finalist, and the AICP Show.▪ For eBay Motors, leveraged market and social listening data to invest in YT and Meta platforms building an online community of 1M in ~1 year. Launched "Between 2 Rides," a YT series that highlighted parts purchased on eBay, and grew it to 9M views and 200k hours watched. Increased purchase intent by 15X driving revenue.▪ Built business case for dedicated category social media destinations across key platforms (i.e., X, IG, Reddit, TikTok). Grew each vertical profile audience to ~1.5M+ followers, positioning eBay at #1 or #2 in SOV with ave. ~90% positive sentiment.

Oversaw social media management teams for core brand, seller-facing, and fashion channels.▪ Built content and social strategies to support brand partnerships, marquee campaigns, and cultural movements.▪ Wrote social content capture briefs, including video scripts and behind-the-scene shooting briefs for production teams.▪ Reported on channel performance and earned conversations across social, news, and blogs. ▪ Liaised with PR, Marketing, and Product teams regularly to drive seamless customer experiences from offsite to onsite.

Singlehandedly championed the social listening program for the larger organization (up to C-level executives) reporting on the voice of the customer, including feedback on product rollouts, seller policies, and pain points.▪ Developed engagement strategy and acted as community manager for core social channels (an audience of 12M+).▪ Sourced and interpreted data, including mention volume, sentiment, and influencers for major marketing initiatives.▪ Informed content, marketing, and merchandising strategies by surfacing content and product trends. ▪ Monitored brand health and identified potential risks. Selected brand ambassadors and influencers for partnerships.

• Built allocations system for internal creative agency and aligned a 60-person team's processesand timelines with that of the larger regional marketing team's.• Constructed creative brief templates, which became the gold standard for how eBay's businessunits briefed in creative.• Worked with PM tiger team to onboard internal creative agency to a new workflow tool, whileinfluencing configuration of the tool in order adequately meet creatives' and business managers'needs.

• Led team of eight to create all content on eBay’s core FB, T, IG and G+ handles; eBay authoredbuying guides (20,000 total); and consumer blogs, including Fashion, Motors, Deals, and Stories• Grew Facebook traffic by 2000% from Q4 2014 – Q2 2015 through series of testing and learningand smart amplification tactics• Increased Twitter traffic by 100x from Q4 2014 – Q2 2015 through active social listening andengagement of influencers• Tested way into emerging social channels like Snapchat, Imgur and Periscope• Singlehandedly managed the production of meta data and on-page description for 75,000 pages,resulting in a 5% lift in traffic• Oversaw execution of highly produced video content• Proactively marketed content across the site experience, including homepage, to inspire andinform across the customer decision journey

• Helped increase SEO-related revenue by 15% through content efforts.• Oversaw SEO content production for UK, DE, AU, in addition to US.• Managed production of 10,000 buying guides.• Orchestrated production of 750,000 product descriptions and associated meta data.• Launched eBay’s Deals Blog; hired writers, created content strategy, and instituted publishingcalendar.• Edited viral infographics, instructographics, and flipbooks.• Consulted internal teams on SEO best practices, including technical implementations and UX.• Created SEO content style guides from scratch.

• Drove content initiatives and blogged daily for beauty and home décor channels• Grew organic traffic to managed channels seventeen-fold• Wrote and syndicated content featured on Yahoo! Front Page and MSN homepage• Edited and signed-off on advertorial content for multi-million dollar campaigns• Served as PM for several major seasonal hubs• Created company editorial, design, and SEO style guides