Account lead for portfolio of B2B accounts including healthcare medical device, logistics, insurance, financial services and hospitality. Strategic partner for regional and global client teams, supporting them with a range of integrated marketing and sales enablement solutions to help solve complex business challenges. Responsible for team development, driving organic account growth and helping with new business efforts.

Client services lead for healthcare, higher education and health technology accounts. Managed a team of internal and external partners to solve a range of marketing challenges including brand strategy, website design and development, integrated campaign planning, development and execution. Responsible for team staffing and development, as well as driving organic account growth.

Client services lead for B2C and B2B accounts including Champion, FIS and Mighty Auto Parts. Brand identity and and cross-channel campaign development supporting both global and regional teams.• Managed website refresh for Champion.com, creating a mobile first, best-in-class ecommerce experience. Featured revamped user experience, dynamic video and product galleries, shoppable content, and improved checkout process.• Led creative team in development of campaign ideas and marketing communications to support FIS’ financial technology solutions, including landing pages, eBooks, trends sheets, and more.• Managed refresh of Mighty’s website, resulting in expanding client relationship from project-based to securing retainer contract.

Sr. Account Management lead for B2C and B2B clients including Hilton Hotels and Resorts, Aaron's, Inc., Lane Limited (Scandinavian Tobacco Group) and MyWiT (parent company Assurant Insurance).Georgia-Pacific, Descente Athletic Apparel, Surterra Wellness (2019):• Functioned as main point of contact for newest and fastest-growing clients.• Managed projects, including photography, video, CGI, ecommerce optimization/content, and graphic design.• Focused on long-term client growth, satisfaction, and retention.Hilton Hotels & Resorts (2017-2018):• Served as account lead for Americas region.• Worked with global, cross-functional team in creation of multichannel assets as part of new brand identity update.• Developed global guidelines and training for mandatory hotel brand creative assets.• Operated as strategic partner for brand managers in establishment of impactful, templated creative for brand portfolio (14 sub-brands).• Oversaw budget and client profitability.Aaron’s, Inc., Lane Ltd., MyWiT (2014-2017):• Managed development of creative content from inception to delivery, including website design, video, banner ads, email, photography, direct mail, print ads, catalogs, brochures, retail store collateral, out-of-home, name generation, logo development, and brand identity guidelines.• Doubled annual revenue for Aaron’s and Lane by focusing on outstanding customer service and targeted upsell opportunities.

Planned and managed professional marketing programs for midsized B2B and B2C companies with $3,000,000 in revenue in lawn care and general contracting industries (Arbor-Nomics, Graham Spray Equipment, and CT Darnell Construction). Worked with integrated team in creation of digital and print assets, including website development and maintenance, SEO, brand strategy and positioning, logo development, marketing communications, and event and tradeshow management.• Led development of refreshed website for Arbor-Nomics Tree.• Sold in responsive website design for client based on close analytics monitoring.

Directed day-to-day operations for creative services department serving consumer, corporate, healthcare, and technology clients. Oversaw profitability, budget, corporate account management, and marketing communications projects for external and internal clients. Managed professional team of graphic designers, freelance consultants, copywriters, brand strategists, web developers, and external vendor relationships. Managed marketing communications projects for clients ranging from Fortune 50 to Fortune 500 with $5,000 to $300,000 project budgets.• Directed marketing communications, branding, and advertising services from inception to launch for clients, including West Pharmaceutical Services, Epocrates, The Coca-Cola Company, The Home Depot, UPS, Alcon (division of Novartis), ScottMadden Consulting, and TruFund Financial Services.• Updated workflow and operational processes to ensure client projects met stringent quality standards.• Led development and delivery of strategic recommendations for West Pharmaceutical Services’ new global website. Created sales collateral for packaging, containment, and drug delivery products.• Directed renaming and branding project for TruFund Financial Services, resulting in successful repositioning and revitalization of brand equity and assets.

Managed team of eight, including marketing/account/event managers and graphic designers. Oversaw all marketing and advertising initiatives, including marketing budget, sales support, data and retailer traffic analysis, direct mail campaigns, exhibitor kits, and outside vendor management (web developers, media, agencies, print, and signage). Managed relationships between executive team, creative services, sales, leasing, account management, special events, promotions, publishing, and other cross-functional areas.• Drove strategy and execution of all online and offline marketing for gift, home furnishings, and rug product centers as well as convention center business, including website, email, social media, search, video, print, broadcast and digital media, direct mail, out-of-home, sales support collateral, signage, banners, displays, and internal publications.• Served as integral team member for two website redesigns, partnering with developers, project manager, web manager, and IT director on all aspects of redesign (research, information architecture, navigation, usability, and design).• Directed all special events, including keynote speakers, awards, and retailer education programs.• Oversaw and managed relationships with digital, analytics, and advertising agencies.

• Managed all direct mail and online initiatives for a $12.5 million integrated account.• Managed cross-functional teams between four offices across North America.

• Worked with creative, analytics, strategy and production teams in developing direct marketing campaigns with focus on retention and up-selling.• Managed the budget of $37 million.

• Managed strategic direction and implementation of direct marketing campaigns (direct mail, telemarketing and alternate channels).• Monitored results and provided recommendations for increased response rates (including creative testing and predictive modeling).

• Responsible for management of a $15 million high-volume retail account, including extensive media planning.• Primary contact for agency pro-bono accounts.

• Assisted Account Executive in managing all regional print, broadcast, outdoor and interactive advertising for a $13 million retail account (total account budget - $50 million).