Sales leadership of 30 team members across seven western states with a portfolio of eight major international brands.

Supported customer sales, logistics and project coordination for a luxury, boutique design and build studio focused on European cabinetry with vendors in Germany, Italy, and France. Managed all showroom functions, including visual merchandising, customer interactions, and vendor relationships, to deliver an elevated retail experience.Enhanced showroom aesthetics by curating product displays and maintaining high standards for visual presentation, contributing to increased customer satisfaction.Led cross-functional coordination with vendors and clients to manage complex design projects, ensuring brand consistency and quality service.Introduced standardized processes for visual merchandising and project management to improve efficiency and drive sales growth.

Key contributor to overall brand marketing strategy, product launch initiatives, collateral design, and digital presence. Managed and executed all programs in-market with close attention to timelines, budget and brand continuity with precise implementation.Drove all aspects of multi-channel sales (distributor/retail/end consumer) across 17 states resulting in sales growth of +73% YoY. (Start-up environment with a small international sales team)Performed frequent workshops, presentations and classes consisting of highly technical information in a wide array of settings. Responsible for continual C-level reporting in a highly data-focused environment including sales forecasting, promotional budgets and customer engagement resulting in nimble, effective business decisions. Handled all levels of communication relating to new business development, troubleshooting and ongoing account success.Forged partnerships with sales leaders, sales teams and customers resulting in significant market expansion.

Promoted from Director of Sales in 2015Created, drove and executed all program business strategy for enterprise account (a division of L’Oréal) comprised of 500 national stores and 750 sales consultants. Developed and facilitated all programs to support product launches, store activations and sales focus activities across the breadth of the organization. As head of domestic sales owned all program management and cross-functional collaboration with Marketing, Creative, Operations, Product Development and Education. Programs included 360º launch strategy, collateral and image creation/content, digital presence, sampling strategy, advertising, retail presence and shelf assortment, formula development and testing, packaging design.Pioneered and facilitated the company’s first online brand training program utilized by teams across the nation. Developed all learning materials and collateral, monitored data insights/reporting and facilitated rewards program.Created successful product launch programs emphasizing point-of-difference and brand equity in a highly competitive, fast-paced market.Oversaw all functions of customer purchasing and order processing along with vigilant monitoring of sales forecasts, budgets and reporting to C-suite on a weekly/monthly/quarterly cadence. Hired, developed and led a team of 2 Sales Directors and 9 Regional Managers across the U.S., including a team of part-time (~120) brand advocates deployed to support initiatives in key markets.Performed frequent presentations around the country: partner business meetings, internal C-Suite quarterly business reviews, product launches, large sales meetings (+500 attendees).

Promoted from Regional Sales Manager in 2010Developed and led a team of 5 Regional Sales Managers that delivered a 41% sales increase in the first year. Enhanced key account development and loyalty program participation at double the rate produced in the East. (+49% West vs. +25% East). Created and facilitated the company’s first online brand training program which was utilized by sales teams across the nation. Developed all learning materials and collateral, monitored data insights/reporting and facilitated rewards program. Conducted frequent buy-in presentations with purchasing teams and principals, along with performing sales meeting presentations, launches, and trainings. Created successful launch strategies and promotions emphasizing point-of-difference and brand equity in a highly competitive market. Planned and facilitated special events, trade shows, and educational seminars.