Jennifer Pershall

Jennifer Pershall Email and Phone Number

Director, Customer Engagements and Strategic Events @ Illumina
California, United States
Jennifer Pershall's Location
San Francisco Bay Area, United States, United States
Jennifer Pershall's Contact Details

Jennifer Pershall work email

Jennifer Pershall personal email

About Jennifer Pershall

I am an accomplished communications professional with a passion for storytelling, taking the perceived ordinary and making it extraordinary. From developing compelling narratives that put the customer at the center of the story to curating experiences that bring the narrative to life in tangible ways, I have built a career helping leading, global brands successfully amplify their message in the market.My expertise spans across multiple marketing communications platforms, including messaging and keynotes, events (big and small, global and regional), executive and internal communications, PR and AR, and social and digital. Throughout my career, I have developed impactful, integrated campaigns that harness the latest tools and practices to delight customers, garner widespread coverage and drive sales across multiple markets – Consumer, SMB, Enterprise and Verticals. In a world of highly matrixed work environments, I am effective at driving collaboration across internal organizations and stakeholders to achieve desired business outcomes among key audiences – customers, partners, influencers, press, analysts, and employees.Highlights of my expertise and skills include:– Thought Leadership Marketing– Integrated Campaign Development & Execution – Strategic Narratives & Messaging– Executive & Internal Communications– Event Strategy & Management– Media & Analyst Relations– Change & Crisis Management– Team Leadership & DevelopmentThere are new stories to tell, new experiences to bring to life and new leaders to shine…

Jennifer Pershall's Current Company Details
Illumina

Illumina

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Director, Customer Engagements and Strategic Events
California, United States
Website:
illumina.com
Employees:
9248
Jennifer Pershall Work Experience Details
  • Illumina
    Director, Customer Engagements And Strategic Events
    Illumina
    California, United States
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  • Illumina
    Director, Customer Engagements & Strategic Events
    Illumina Sep 2021 - Present
    San Diego, Ca, Us
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  • Hp
    Strategic Content & Communications Consultant, Corporate Events
    Hp Mar 2020 - Jul 2021
    Palo Alto, Ca, Us
    Develop data-driven, insights-based content strategy and communications programs to enhance brand reputation and relationships through the company’s most strategic customer, partner and employee events, including HP’s annual Global Partner Conference, Senior Leaders Meeting, Sales Leadership Kick-off, and CES. In collaboration with sales, business units, HR, marketing, and communications constituents, architect engaging virtual and hybrid attendee experiences, define content strategy, curate agendas and speakers, craft relevant and compelling messaging, and drive event communications across multiple audiences.
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  • Intel Corporation
    Director, Reputation Marketing
    Intel Corporation Apr 2019 - Dec 2019
    Santa Clara, California, Us
    Led the team responsible for developing and implementing an integrated marketing communications strategy aimed at further strengthening Intel’s reputation and technology leadership in the Internet of Things (IoT) market among key audiences, including customers, partners, press, analysts, influencers, and employees. Worked across a matrixed $1B business unit to drive messaging and narratives, executive and internal communications, content and events, media and analyst relations, and digital and social media.
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  • Intel Corporation
    Director, Global Thought Leadership Marketing
    Intel Corporation Feb 2018 - Mar 2019
    Santa Clara, California, Us
    Developed and executed Intel’s first-ever corporate Thought Leadership marketing initiative designed to increase perception of Intel as an innovative, industry leader of the 21st Century. Led a matrixed, cross-functional team –– brand, business unit marketing, executive communications, events, PR, and social media –– focused on amplifying Intel’s thought leadership narrative among key audiences, including tech C-suite and influencers, policy makers, market makers and press.Developed thought-provoking stories and innovative experiences to position Intel at the center of mounting conversations on the societal impact of emerging technologies, such as Artificial Intelligence, 5G and Autonomous Driving. Collaborated with media partners –– including The Economist, Fast Company, Forbes, Fortune, MIT, New York Times, POLITICO, Recode, Tom Scott’s The Nantucket Project, WSJ, Wired, and others –– to co-develop content and create event moments to stand up Intel’s leadership voice among target audiences.Results from 2018 included: 14 media partnerships, resulting in 27 Intel speakerships reaching +2M attendees; 58 pieces of custom content achieving +75M impressions; and 250 pieces of social content from Intel and influencers, generating +15M impressions, including #1 brand mention on #FCFestival (Fast Company Innovation Festival hashtag).
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  • Intel Corporation
    Director, Global Events & Product Launches
    Intel Corporation Mar 2017 - Jan 2018
    Santa Clara, California, Us
    Led the team responsible for developing and implementing the strategy and execution of global events and product launches supporting Intel’s Data Center business. Created SHIFT, a thought leadership customer event designed to drive a discussion among industry leaders on key topics and trends related to business transformation and the continuing “shift” to digital.
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  • Hp
    Senior Manager, Content & Communications, Corporate Events
    Hp Jul 2016 - Mar 2017
    Palo Alto, Ca, Us
    Led the team responsible for developing and implementing content strategy and communications for HP’s corporate events portfolio, including the company’s annual Global Partner Conference, HP Retail Forum, HP Partner Advisory Board, HP Sales Leadership Kick-off, and CES. Defined content strategy and experiences, curated agendas and speakers, coached executives on presentation delivery, crafted unifying messaging frameworks, and guided event communications across the entire attendee journey –– pre, during, and post event.
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  • Hp
    Senior Manager, Global Channel Marketing Communications
    Hp Jul 2015 - Jul 2016
    Palo Alto, Ca, Us
    Prior to the split of Hewlett-Packard Company, represented Global Partner Communications on the Program Management Office team responsible for chartering the strategic direction for the new HP Inc. Following the split, led the team responsible for developing and implementing strategic partner communications plans and programs, including: the company’s annual Global Partner Conference and Partner Advisory Council meetings, the creation of HP’s exclusive Reinventors’ Club to recognize and reward HP’s top 100 partners, global campaigns to generate awareness for HP’s new partner program, and social media initiatives to extend HP’s voice to partners via Twitter and LinkedIn.
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  • Hp
    Manager, Global Marketing & Executive Communications
    Hp Jul 2012 - Jul 2015
    Palo Alto, Ca, Us
    Developed and implemented global integrated marketing communications initiatives with the objective of increasing profitable growth for HP’s Business Personal Systems business unit. Led cross-functional teams in the execution of marketing communications strategies and plans, delivering compelling narratives and experiences across multiple communications platforms.Served as communications strategist to the president of the business unit. Developed and executed internal and external communications programs and platforms with the objective of informing, inspiring and motivating employees, customers, and partners.
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  • Hp
    Manager, Americas Channel Marketing & Executive Communications
    Hp Mar 2010 - Apr 2012
    Palo Alto, Ca, Us
    Led the team responsible for developing and implementing HP’s partner marketing communications strategy in the Americas. Developed narratives and launched partner programs and tools via internal and external communication platforms. Drove the development and execution of the executive communications program for the head of the Americas Partner Sales organization, providing strategic communications counsel, narrative and keynote development, internal communications, event and speakership curation, and social media engagement.
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  • Hp
    Manager, Global Influencer Communications
    Hp Nov 1999 - Mar 2010
    Palo Alto, Ca, Us
    Led worldwide B2C and B2B communications programs for HP’s Imaging and Printing brands, including Snapfish, Photosmart, Deskjet, and Officejet. Drove outreach, education, and advocacy targeted at key influencer audiences, including top-tier consumer, technology and business media, bloggers, and industry analysts. Managed executive visibility efforts for senior leaders, providing strategic communications counsel, messaging platforms, and keynote development.
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  • Epson America Inc.
    Public Relations Assistant Manager
    Epson America Inc. Apr 1998 - Oct 1999
    Los Alamitos, California, Us
    Managed the PR program for Epson’s consumer technology products. Initiated and implemented communications strategies designed to generate awareness and preference for Epson printers and digital cameras.
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  • Golinharris
    Senior Account Executive
    Golinharris May 1996 - Mar 1998
    Chicago, Il, Us
    Developed and managed communications programs for the agency’s multimillion-dollar consumer technology account, Canon. Served as primary client contact and managed six-person team.
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Jennifer Pershall Skills

Strategic Communications Internal Communications Public Relations Crisis Communications Analyst Relations Event Management Communication Training Go To Market Strategy Strategy Executive Level Communication Messaging Integrated Marketing Communications Planning Leadership Cross Channel Marketing Messaging Development Cross Functional Team Leadership Corporate Communications Management Integrated Marketing Multi Channel Marketing Newsletters Marketing Strategy

Jennifer Pershall Education Details

  • California State University, Fullerton
    California State University, Fullerton
    Communications

Frequently Asked Questions about Jennifer Pershall

What company does Jennifer Pershall work for?

Jennifer Pershall works for Illumina

What is Jennifer Pershall's role at the current company?

Jennifer Pershall's current role is Director, Customer Engagements and Strategic Events.

What is Jennifer Pershall's email address?

Jennifer Pershall's email address is je****@****hoo.com

What schools did Jennifer Pershall attend?

Jennifer Pershall attended California State University, Fullerton.

What skills is Jennifer Pershall known for?

Jennifer Pershall has skills like Strategic Communications, Internal Communications, Public Relations, Crisis Communications, Analyst Relations, Event Management, Communication Training, Go To Market Strategy, Strategy, Executive Level Communication, Messaging, Integrated Marketing Communications Planning.

Who are Jennifer Pershall's colleagues?

Jennifer Pershall's colleagues are Mohamad Syafi In Arbae, Kl Tong, Robert Malinowski, Ping Yik Ng, Daniel Brown, Hayley Mayes, Alex Soze.

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