Jennifer Pershall Email & Phone Number

California, United States

San Diego, Ca, Us

Palo Alto, Ca, Us

Develop data-driven, insights-based content strategy and communications programs to enhance brand reputation and relationships through the company’s most strategic customer, partner and employee events, including HP’s annual Global Partner Conference, Senior Leaders Meeting, Sales Leadership Kick-off, and CES. In collaboration with sales, business units, HR, marketing, and communications constituents, architect engaging virtual and hybrid attendee experiences, define content strategy, curate agendas and speakers, craft relevant and compelling messaging, and drive event communications across multiple audiences.

Santa Clara, California, Us

Led the team responsible for developing and implementing an integrated marketing communications strategy aimed at further strengthening Intel’s reputation and technology leadership in the Internet of Things (IoT) market among key audiences, including customers, partners, press, analysts, influencers, and employees. Worked across a matrixed $1B business unit to drive messaging and narratives, executive and internal communications, content and events, media and analyst relations, and digital and social media.

Santa Clara, California, Us

Developed and executed Intel’s first-ever corporate Thought Leadership marketing initiative designed to increase perception of Intel as an innovative, industry leader of the 21st Century. Led a matrixed, cross-functional team –– brand, business unit marketing, executive communications, events, PR, and social media –– focused on amplifying Intel’s thought leadership narrative among key audiences, including tech C-suite and influencers, policy makers, market makers and press.Developed thought-provoking stories and innovative experiences to position Intel at the center of mounting conversations on the societal impact of emerging technologies, such as Artificial Intelligence, 5G and Autonomous Driving. Collaborated with media partners –– including The Economist, Fast Company, Forbes, Fortune, MIT, New York Times, POLITICO, Recode, Tom Scott’s The Nantucket Project, WSJ, Wired, and others –– to co-develop content and create event moments to stand up Intel’s leadership voice among target audiences.Results from 2018 included: 14 media partnerships, resulting in 27 Intel speakerships reaching +2M attendees; 58 pieces of custom content achieving +75M impressions; and 250 pieces of social content from Intel and influencers, generating +15M impressions, including #1 brand mention on #FCFestival (Fast Company Innovation Festival hashtag).

Santa Clara, California, Us

Led the team responsible for developing and implementing the strategy and execution of global events and product launches supporting Intel’s Data Center business. Created SHIFT, a thought leadership customer event designed to drive a discussion among industry leaders on key topics and trends related to business transformation and the continuing “shift” to digital.

Palo Alto, Ca, Us

Led the team responsible for developing and implementing content strategy and communications for HP’s corporate events portfolio, including the company’s annual Global Partner Conference, HP Retail Forum, HP Partner Advisory Board, HP Sales Leadership Kick-off, and CES. Defined content strategy and experiences, curated agendas and speakers, coached executives on presentation delivery, crafted unifying messaging frameworks, and guided event communications across the entire attendee journey –– pre, during, and post event.

Palo Alto, Ca, Us

Prior to the split of Hewlett-Packard Company, represented Global Partner Communications on the Program Management Office team responsible for chartering the strategic direction for the new HP Inc. Following the split, led the team responsible for developing and implementing strategic partner communications plans and programs, including: the company’s annual Global Partner Conference and Partner Advisory Council meetings, the creation of HP’s exclusive Reinventors’ Club to recognize and reward HP’s top 100 partners, global campaigns to generate awareness for HP’s new partner program, and social media initiatives to extend HP’s voice to partners via Twitter and LinkedIn.

Palo Alto, Ca, Us

Developed and implemented global integrated marketing communications initiatives with the objective of increasing profitable growth for HP’s Business Personal Systems business unit. Led cross-functional teams in the execution of marketing communications strategies and plans, delivering compelling narratives and experiences across multiple communications platforms.Served as communications strategist to the president of the business unit. Developed and executed internal and external communications programs and platforms with the objective of informing, inspiring and motivating employees, customers, and partners.

Palo Alto, Ca, Us

Led the team responsible for developing and implementing HP’s partner marketing communications strategy in the Americas. Developed narratives and launched partner programs and tools via internal and external communication platforms. Drove the development and execution of the executive communications program for the head of the Americas Partner Sales organization, providing strategic communications counsel, narrative and keynote development, internal communications, event and speakership curation, and social media engagement.

Palo Alto, Ca, Us

Led worldwide B2C and B2B communications programs for HP’s Imaging and Printing brands, including Snapfish, Photosmart, Deskjet, and Officejet. Drove outreach, education, and advocacy targeted at key influencer audiences, including top-tier consumer, technology and business media, bloggers, and industry analysts. Managed executive visibility efforts for senior leaders, providing strategic communications counsel, messaging platforms, and keynote development.

Los Alamitos, California, Us

Managed the PR program for Epson’s consumer technology products. Initiated and implemented communications strategies designed to generate awareness and preference for Epson printers and digital cameras.

Chicago, Il, Us

Developed and managed communications programs for the agency’s multimillion-dollar consumer technology account, Canon. Served as primary client contact and managed six-person team.