Jennifer Rieger Email & Phone Number

Seattle, Washington, United States

• Responsible for up to 50 campers who are going into 3rd and 4th grade for the 2023-2024 school year• Taught project-based learning each week through Camp Galileo's innovative, hands-on curriculum focused in art, science, and innovation• Provided clear instructions to campers for projects and outdoor adventure time• Used differentiation to instruct campers with varying skills and abilities• Supervised camper activities to address any behavioral issues, promote fun and safety• Resolved conflicts that arose between campers by using SOAR technique and restorative justice practices

Seattle, Washington, United States

• Plan and taught lessons aligned with common core and state standards for all subjects for combined 4th and 5th grade class• Assisted in analyzing student learning processes and difficulties by providing evaluative feedback• Became familiar with IEPS and joined IEP meetings• Participated in parent conferences, student evaluations, core meetings, and grade-level team meetings• Helped facilitate a safe and supportive community that welcomes all students

Seattle, Washington, United States

Retained as a consultant to assist with the execution of ongoing customer e-mail marketing campaigns, direct mailers, customer onboarding decks—working within an Agile/Scrum framework and developing specific, creative messaging strategies to increase customer response rates, awareness, and engagement.• Manage two teams within the Google team to launch nurture and sales acceleration streams. Working across internal creative, automation, and strategist teams—as well as with external vendor staff– to ensure timely project execution• Launched 3 new nurture campaigns with 7-10 emails in each campaign as well as created new sales acceleration stream which increased engagement by 15% for new customers within the first 3 months• Gather campaign requirements, create detailed project timelines, perform risk mitigation steps, and facilitate internal Scrum meetings and stakeholder communications/reporting functions• Manage budget, schedules, resourcing for team• Collaborate with strategists, editors, art directors, and execution team to create dynamic and engaging content

Greater Seattle Area

Retained as a freelance worker by Eka Yoga to assist with marketing such as SEO and Email Marketing to increase Eka Yoga client base.•Create detailed scope planning and execution of SEO strategy to increase web presence for Eka Yoga.•Design dynamic customer journeys in collaboration with Yoga Studio owner for consumer emails.• Create email templates in Mail Chimp for monthly newsletters, special events, and weekly tip emails.•Create Eka Yoga event advertisements on social media platforms (Facebook, Google, Eventbrite) to increase event awareness and participation.•Developed and optimized Facebook and Google ads for Eka Yoga Membership site to increase site membership signups and increase Eka Yoga visibility. Ads increase site visits by 28% and unique site visitors by 41% and page visits by 10%.

Greater Seattle Area

Retained as a consultant by Microsoft’s Bing Advertising team to assist with the execution of ongoing customer e-mail marketing campaigns—working within an Agile/Scrum framework and developing specific, creative messaging strategies to increase customer response rates, awareness, and engagement.•Manage 10-15 campaign projects in each weekly sprint, working effectively across internal engineering, marketing, and analyst groups—as well as with external vendor staff– to ensure timely project execution•Gather campaign requirements, create detailed project timelines, perform risk mitigation steps, and facilitate weekly Scrum meetings and stakeholder communications/reporting functions•Collaborate with PMO team to create Source-to-Target Mapping documentation for Bing Ads customer data—as well as to document the end-to-end Bing Ads customer journey; this latter process involves analyzing each phase of customer interaction from initial acquisition to reactivation to user flow, clarifying how each campaign interacts with each other and how to improve future performance•Additionally teamed up with PMO group to roll out a new design-based engineering framework allowing for improved prioritization of incoming campaign requests to ensure the team works on the projects that produce the highest ROI; efforts include assisting with the scoring, triaging, and prioritizing of requests based on multiple data points such as send size, cost to implement, and potential engagement•Results to date include driving significantly improved levels of customer engagement and successfully delivering an average of 100,000 to 2.2 million emails per week to targeted customers

Redmond, Washinton

Provided marketing automation, project management, and enterprise customer onboarding support to Microsoft’s Office 365 and Cloud+Enterprise (C&E) groups.•Designed dynamic customer journeys in collaboration with RM, PM, and Analyst teams, in addition to providing Commercial Onboarding and Marketing support to maximize overall customer success•Collaborated with engineering staff to implement the first Salesforce Thunder campaign, which enabled the Office 365 Commercial team to deploy real-time welcome emails to hundreds of new customers a day•Created detailed scope planning documentation and roadmaps, using PowerPoint, to map out project steps and ensure all campaigns were launched within the expected timeline•Drove engagement with 100,000’s of customers a week by testing/implementing Office 365 Commercial Onboarding tools and C&E email campaigns using SQL, OneRM/Iris, and Salesforce Marketing Cloud•Leveraged SQL and OneRM/Iris to create queries that segmented millions of records, allowing for precise demographic targeting and the creation of appropriate user sets for all ongoing e-mail campaigns•Partnered with leadership and training teams to onboard and train new members of the team, teaching them how to create and execute email marketing campaigns using Salesforce, SQL, OneRM/Iris and Excel

Greater Seattle Area

Transferred to the training team for this cutting-edge call analytics and Pay-Per-Click (PPC) and Search Engine Marketing (SEM) provider, helping develop a set of repeatable, scalable processes related to employee onboarding and standing up a brand new training program to teach both basic and advanced PPC/SEM principles.•Collaborated with training team to create in-depth documentation related to the company’s PPC and SEM campaign optimization practices—successfully reducing PPC costs, improving campaign ROI, and decreasing ramp-up time for new employees from six to two months•Led numerous project planning and management steps involved in deploying the new training solution, including building/maintaining specific roadmaps and timelines for training course design and delivery•Worked with management to establish effective performance goals/metrics for the new PPC/SEM optimization courses to support on-time completion and ensure they delivered the desired results•Collaborated with training team to create all needed PPC/SEM campaign optimization training handouts and PowerPoint presentations—instrumental to the successful launch of 5 introductory PPC/SEM Google Adword and Bing Ad campaign optimization training classes, as well as 5 more advanced courses •Scheduled and managed training program participation for all campaign managers, in addition to handling other logistical responsibilities and assisting in the facilitation of onboarding classes for new hires

Greater Seattle Area

Recruited to help design, develop, and execute online advertising campaigns for this cutting-edge marketing agency—and to provide customer and technical support to the firm’s B2B advertisers.•Developed and optimized PPC/SEM campaigns for clients with total spend of $1,000,000 per month•Assisted in creation of “Best Practices” documentation to help standardize internal work practices, in addition to working with a Senior PM (as part of mentorship program) to create a new dashboard for clients that allowed for improved campaign tracking and the ability to analyze detailed call analytics data•Assisted with the training/onboarding of new campaign managers, in addition to responding to customer questions and handling Salesforce CRM tickets related to PPC/SEM campaign-related matters

•Managed office billings, compiled account payables, timesheets, and Profit Sharing reports•Managed office correspondence•Scheduled and managed hearing calendars for attorneys with Everett Municipal Court•Answer all incoming calls and direct them to attorneys.•Scheduled and prepared conference rooms for client meetings

Master'S Degree, Elementary Education And Teaching

Bachelor Of Arts (Ba), History