Helping life sciences companies and others in the healthcare industry identify, solidify, and amplify their stories. Because your stories matter. Your stories are changing the world. www.readhealthy.net

• Manage public relations strategy, tactics, and content for clients in the healthcare IT/analytics/SaaS space• Participate in weekly client meetings; interview client KOLs• Content development: byline articles, press releases, PowerPoint presentations, sales decks, brochures, speaking points for conferences, white papers, blog posts, etc. • Create and maintain pipeline of content ideas; manage content publishing calendars• Project management and developing web copy for website launches and refreshes, including HealthReveal (https://www.healthreveal.com/), iDirectDoc (http://idirectdoc.com/), and Verinovum (https://www.verinovum.com/) • Write scripts and work on idea creation for client “about us” animated videos• Manage relationships with web developers, graphic designers, client marketing and PR teams, other vendors/freelancers as needed• Media relations: outreach, pitching, article placement, list building in Cision (placements include Becker’s Hospital Review, Health Data Management, Managed Healthcare Executive, Specialty Pharmacy Times)

• Develop and maintain relationships with business, oncology, and consumer health media outlets and reporters• Evaluate incoming media inquiries and opportunities and assess for potential value, ROI, reach, message, etc., make appropriate recommendations• Create media outreach strategies, email pitches, and media lists around company news and milestones, perform media outreach and secure placements (placements secured in first six months include The New Economy, Pharmaceutical Technology, BioProcess International)• Manage relationships with outside PR agencies, graphic designers, vendors• Write scientific white papers and bylined articles about NeoStem’s personalized cell therapies in oncology, ischemic repair, and immunology• Write corporate materials including internal company newsletter as well as outward-facing cell therapy fact sheets, letters to shareholders, PowerPoint presentations for scientists and executives, and company press releases• Work closely with internal clinical, regulatory, and business development teams to ensure that PR messaging reflects larger company goals and messaging, interview internal executives and scientists to develop materials• Proofread scientific manuscripts for VP of Oncology prior to publication• Write weekly blog posts for PCT, Caladrius’ cell therapy manufacturing division, on cell therapy manufacturing and commercialization best practicesProject highlight: Company rebranding, May 2015 – developed new company mission and vision statement, boilerplate, and internal- and external-facing talking points and Q&A for company renaming/rebranding.

• Managed seven to 10 pharmaceutical and medical device clients simultaneously, prioritizing and meetings deadlines with speed, accuracy, and attention to individual needs of each client• Performed email and phone pitching to specialty and trade media, often for oncology, small biotech, or medical device clients (secured media placements including EveryDay Health, Hem/Onc Today, Prevention, DDNews, MIT Technology Review)• Created detailed media monitoring reports daily/weekly for clients as requested, monitoring for news of clients, competitors, and industry trends• Wrote press releases, byline articles, patient case studies and testimonials, CEO and physician PowerPoint presentations, corporate brochures, website content, and other collateral• Interfaced with clients by phone and in person, developing and pitching media strategies, liaising with clients’ internal PR and communications departmentsProject highlight: Planned, coordinated, and executed live online webinar regarding treatment for thyroid cancer—managed relationship with audio/visual vendor, hotel and conference room logistics, media outreach via traditional and social media. Resulted in 50+ online webinar attendees including advocacy organization leaders and patient bloggers.

• Proofread, copy edited, and line edited for physician-facing quarterly scientific newsletter, The Melanoma Letter• Researched and wrote articles for quarterly consumer-facing newsletter on skin health and skin cancer prevention, Sun & Skin News• Conducted research, wrote features, proofread, and edited for The Skin Cancer Foundation Journal, an annual publication on the latest medical developments and trends in skin cancer treatment and prevention• Regularly read current medical news, clinical trial reports, and industry journals to stay abreast of developments relevant to the organization• Attended editorial meetings, pitched story ideas that aligned messaging of editorial, PR, and development teams• Worked with Executive Editor to maintain high quality, consistency, and medical accuracy of editorial content• Wrote press releases and assisted with content creation and editing of public relations materials as needed for PR department• Wrote headlines, teasers, and click-through copy for several monthly e-newsletters for marketing departmentProject highlight: Wrote and developed Heads Up!, a PowerPoint presentation and education program that provides beauty professionals, including hair stylists and aestheticians, with tips on what to look for, and how to speak to their clients if they spot a suspicious lesion.

• Researched/wrote front-of-book sections and healthy living tips for two quarterly consumer health publications, Remedy’s Healthy Living and Diabetes Focus• Wrote feature articles• Worked with expert/physician columnists to generate quality content• Copyedited, proofread both magazines cover to cover• Read, analyzed, and translated clinical research for a consumer audience• Performed layout and design using InCopy/InDesignProject highlight: Organizational management of annual healthy holiday product review—corresponded with manufacturers, requested product samples, maintained excel spreadsheets and organization of samples received, tested and evaluated products, selected products to feature, and wrote product descriptions/reviews.

• Wrote daily blog posts, expanded online content at www.pharmexec.com• Interviewed industry experts, wrote feature stories for B2B publication, for pharmaceutical executive and scientist audience• Wrote weekly e-newsletter pieces• Attended and reported on industry conferences• Performed layout and design using InCopy/InDesign• Copyedited and proofread monthly B2B print publication• Worked with Managing/Production Editor on production duties: developed magazine rundown and folio, collaborated with design team, kept production process on schedule, created monthly Table of Contents• Worked with Publisher and marketing department on ad placements in layout• Copyedited/proofread peer-reviewed sister publication, Applied Clinical TrialsProject highlight: Interviewed 2011 Healthcare Businesswomen’s Association Woman of the Year, Pfizer’s Chief Medical Officer Dr. Freda Lewis-Hall. Wrote cover story based on interview, discussing her childhood, professional history, inspiration, leadership style, and views on women and diversity in leadership and science.

• Performed copyediting, proofreading, writing, and layout for monthly B2B toys/games/children’s entertainment magazine• Pitched feature story concepts, interviewed experts, wrote feature stories• Wrote weekly e-newsletters, contributed to blog and online presence• Performed layout and design using QuarkXpress• Contributed to sister publication, The Toy BookProject highlight: Interviewed Tom Wilson, author and illustrator of Ziggy comics, wrote feature article based on interview.

• Copyedited and proofread all articles for three monthly consumer magazines• Conducted interviews/wrote articles as assigned• Performed daily office duties (faxing, filing, billing, managing phones)