I am a transformational Brand Strategist and Chief Marketing Officer with over 20 years of experience across private, public, and global sectors. Widely recognized as an industry changemaker with a deep commitment to mission-driven organizations, I have spearheaded growth and fortified brands through strategic innovation and empathetic leadership. I am proud to have collaborated with some brilliant minds across the globe to build resilient brands – and my professional journey is marked by a focused commitment to organizations driven by a larger mission, reflecting my passion for meaningful impact. My approach is both effective and direct, allowing me to demystify complex challenges and simplify processes that enhance team performance and streamline project execution. My strategic acumen is complemented by a profound love for consumer insights. I am deeply intrigued by what makes people tick—studying perceptions, behaviors, and motivations to craft compelling marketing strategies that resonate deeply with diverse audiences. As a seasoned leader with a unique blend of experience, I thrive on making the complicated understandable and aligning multifaceted teams towards a common goal. My approach combines operational excellence with a keen insight into human psychology, driving innovations that engage stakeholders and empower brands to navigate and lead through change. Specialties: • Global Leadership• Performance Marketing• Media & Communications• P&L Growth• Brand Positioning• Transformative Change• Operations• Stakeholder RelationshipsWhen I’m not working, I enjoy spending time with my 10-year-old, traveling, cooking, knitting, and reading.
Alvarez & Marsal
View- Website:
- alvarezandmarsal.com
- Employees:
- 12399
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Senior DirectorAlvarez & MarsalNew York, Ny, Us -
Chief Marketing OfficerSave The Children Us Jun 2018 - May 2024Fairfield, Connecticut• I have been leading a transformative marketing and communications strategy for an international non-profit focused on children's welfare, significantly revitalizing the brand and spurring organizational growth. Key achievements include doubling the supporter base and implementing successful campaigns to increase social media engagement and brand equity. Through unifying team efforts across departments, the strategy not only quadrupled net program funding but also consistently drove double-digit revenue growth annually, with a major shift towards digital channels now accounting for two-thirds of total revenue. My role involves spearheading innovative partnerships with major brands - enhancing market reach and demographic diversity, and establishing the organization as a global brand leader, while improving global recognition and support. -
Chief Marketing OfficerUnicef Usa 2016 - Jun 2018New York, New York, United States• I was responsible for tackling a significant decline in supporter numbers by overhauling the brand identity and revitalizing key campaigns that enhanced the organization's appeal and reconnected with its core audience. I spearheaded the development and execution of an integrated marketing strategy that not only attracted new corporate partnerships but also diversified the support base. This strategy included shifting the investment focus from traditional fundraising to digital platforms, resulting in a 30% increase in digital fundraising revenue year-over-year and significantly improving donor retention and satisfaction. Additionally, I addressed a 25% drop in small donor contributions by re-engaging this vital segment through targeted marketing strategies, turning it into a growth area for the organization -
Executive, Group MarketingMtn Group 2011 - 2015City Of Johannesburg, Gauteng, South Africa• I spearheaded the development of best-in-class marketing capabilities for MTN across 21 operations, focusing on new digital products and enhancing customer experience, notably leveraging major events like the 2010 FIFA World Cup. I pioneered an innovative brand and sponsorship strategy, establishing MTN as Africa's first global brand and securing a spot on the BrandZ Top 100 Global Brands list. By adopting new media strategies and centralizing procurement, I strategically reduced marketing costs from 5% to less than 3% of revenue, boosting marketing efficiency. Additionally, I developed a digital communications strategy that expanded MTN's online presence to nearly 10 million followers, and led a digital transformation that introduced a range of new digital services, significantly improving customer satisfaction as evidenced by a 19% increase in Net Promoter Scores across 15 countries. -
General Manager, Global Brand & SponsorshipMtn Group 2009 - 2011City Of Johannesburg, Gauteng, South Africa• I directed a three-year communications strategy for MTN’s 2010 FIFA World Cup sponsorship, which directly resulted in a $568M increase in MTN's brand value, effectively leveraging this global event to enhance the brand. Additionally, I was responsible for establishing and managing a comprehensive global IP and Trademark strategy across various brands, products, territories, and classes. I also refreshed our Global Corporate Identity across 21 countries and multiple languages, integrating this with a new Brand Architecture and Employee Engagement strategy
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Senior Manager, Global BrandMtn Group 2006 - 2009City Of Johannesburg, Gauteng, South Africa• I spearheaded a successful rebranding strategy across newly acquired markets in Africa and the Middle East, leading to increased market share and brand equity. I built a network of top-tier agency partners, creating a pioneering networked partnership structure across these regions to enhance synergies, knowledge sharing, and the impact of creative assets. Additionally, I established a Global Brand Health Scorecard and Dashboard along with bespoke quantitative research to continuously monitor and improve our market position across 21 countries. I also managed the development, production, and media buying for cross-market campaigns, which required navigating diverse cultural dynamics and fostering collaboration among internal and external stakeholders.
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Account ManagementYoung & Rubicam 1995 - 2006New York & South Africa• Partner (MTN)• Sr. Account Director (SONY, Philip Morris)• Account Supervisor (Colgate Palmolive)• Assistant Account Executive/ Account Executive (Philip Morris)• Account Coordinator (Whitehall-Robbins) -
Staff HistorianHistory Factory 1993 - 1995Washington Dc-Baltimore Area
Jennifer Roberti Education Details
Frequently Asked Questions about Jennifer Roberti
What company does Jennifer Roberti work for?
Jennifer Roberti works for Alvarez & Marsal
What is Jennifer Roberti's role at the current company?
Jennifer Roberti's current role is Senior Director.
What schools did Jennifer Roberti attend?
Jennifer Roberti attended University Of Chicago, Miss Porter's School.
Who are Jennifer Roberti's colleagues?
Jennifer Roberti's colleagues are Vishwesh Bharadwaj S, Jarbas J. Salto Jr, Dhruv Sarda, Tracy Yang, Cep, Jiya Madan, Nick Termine, Cpa, Dominic Li, Cpa.
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Jennifer Roberti
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