Jennifer Roberti Email & Phone Number

New York, Ny, Us

Fairfield, Connecticut

• I have been leading a transformative marketing and communications strategy for an international non-profit focused on children's welfare, significantly revitalizing the brand and spurring organizational growth. Key achievements include doubling the supporter base and implementing successful campaigns to increase social media engagement and brand equity. Through unifying team efforts across departments, the strategy not only quadrupled net program funding but also consistently drove double-digit revenue growth annually, with a major shift towards digital channels now accounting for two-thirds of total revenue. My role involves spearheading innovative partnerships with major brands - enhancing market reach and demographic diversity, and establishing the organization as a global brand leader, while improving global recognition and support.

New York, New York, United States

• I was responsible for tackling a significant decline in supporter numbers by overhauling the brand identity and revitalizing key campaigns that enhanced the organization's appeal and reconnected with its core audience. I spearheaded the development and execution of an integrated marketing strategy that not only attracted new corporate partnerships but also diversified the support base. This strategy included shifting the investment focus from traditional fundraising to digital platforms, resulting in a 30% increase in digital fundraising revenue year-over-year and significantly improving donor retention and satisfaction. Additionally, I addressed a 25% drop in small donor contributions by re-engaging this vital segment through targeted marketing strategies, turning it into a growth area for the organization

City Of Johannesburg, Gauteng, South Africa

• I spearheaded the development of best-in-class marketing capabilities for MTN across 21 operations, focusing on new digital products and enhancing customer experience, notably leveraging major events like the 2010 FIFA World Cup. I pioneered an innovative brand and sponsorship strategy, establishing MTN as Africa's first global brand and securing a spot on the BrandZ Top 100 Global Brands list. By adopting new media strategies and centralizing procurement, I strategically reduced marketing costs from 5% to less than 3% of revenue, boosting marketing efficiency. Additionally, I developed a digital communications strategy that expanded MTN's online presence to nearly 10 million followers, and led a digital transformation that introduced a range of new digital services, significantly improving customer satisfaction as evidenced by a 19% increase in Net Promoter Scores across 15 countries.

City Of Johannesburg, Gauteng, South Africa

• I directed a three-year communications strategy for MTN’s 2010 FIFA World Cup sponsorship, which directly resulted in a $568M increase in MTN's brand value, effectively leveraging this global event to enhance the brand. Additionally, I was responsible for establishing and managing a comprehensive global IP and Trademark strategy across various brands, products, territories, and classes. I also refreshed our Global Corporate Identity across 21 countries and multiple languages, integrating this with a new Brand Architecture and Employee Engagement strategy

City Of Johannesburg, Gauteng, South Africa

• I spearheaded a successful rebranding strategy across newly acquired markets in Africa and the Middle East, leading to increased market share and brand equity. I built a network of top-tier agency partners, creating a pioneering networked partnership structure across these regions to enhance synergies, knowledge sharing, and the impact of creative assets. Additionally, I established a Global Brand Health Scorecard and Dashboard along with bespoke quantitative research to continuously monitor and improve our market position across 21 countries. I also managed the development, production, and media buying for cross-market campaigns, which required navigating diverse cultural dynamics and fostering collaboration among internal and external stakeholders.

New York & South Africa

• Partner (MTN)• Sr. Account Director (SONY, Philip Morris)• Account Supervisor (Colgate Palmolive)• Assistant Account Executive/ Account Executive (Philip Morris)• Account Coordinator (Whitehall-Robbins)

Washington Dc-Baltimore Area

Bachelor Of Arts (B.A.), History

Education record