The Senior Demand Generation Manager is responsible for developing and implementing demand generation programs in our marketing automation platform for the DX target accounts. Responsible for generating new pipeline, translating marketing priorities into a demand gen strategy across multiple marketing automation platforms. Collaborate cross-functionally with key leaders across DX Marketing, Marketing Measurement & Operations, and Sales to drive innovation and capabilities needed to effectively implement programs and drive greater operational excellence.

Strategic partner with marketing and sales leaders to improve end-to-end effectiveness of digital campaigns and marketing programs through the use of data and analytics.Develop multi-channel strategies that align program goals with corporate business objectives and provide consultation for best practice digital strategy.Utilize data-driven recommendations to support growth in digital insights, client retention, and overall B2B program performance. Identify key insights with supporting data for initiatives, create and influence marketing qualified leads, and drive sales pipeline.Build reporting and deliver presentations focused on program goals and corresponding KPIs to influence and enhance digital marketing programs.Lead employee engagement initiatives.Identify gaps in process with internal partnering affiliations and provide solutions and support to key stakeholders.

Responsible for creating, executing and tracking marketing lead generation campaigns for Optum. Focused on creating client interactions that are aligned with best practices, and responsible for working with marketing managers, product management and sales business unit leaders to plan and execute targeted campaigns to our customers and prospects that drive sales pipeline. Experience delivering digital marketing campaigns through marketing automation and CMS tools to drive thought leadership and demand for complex software products. Build trusted adviser relationships with colleagues in multiple sales and marketing organizations in a matrix environment.Work in a proactive manner to provide marketing delivery thought leadership and guidance, determining the best solutions to fulfill the needs of marketing segment teams, while ensuring projects are delivered on time, on budget, with a high standard of excellence. Follow best practices for lead generating activities including large, complex integrated digital marketing campaigns, marketing automation and email campaigns, CMS and Website landing pages, webinars, trade shows, lead nurturing, lead scoring, lead process and teleprospecting. Work in concert with cross-functional teams, using data and analytics to clearly articulate performance, value, and areas of improvement to continually improve and advance marketing initiatives by providing actionable insight and recommendations. Execute digital marketing campaigns utilizing multiple marketing technology platforms including marketing automation, CMS, CRM and analytics. HTML knowledge for coding emails and demonstrate industry best practices in execution of integrated digital marketing, lead nurture automation, landing page creation, email and general digital design. Utilize excellent organizational skills to manage multiple projects, under quick deadlines and be able to respond quickly and accurately to change.

Plan, build and execute email marketing campaigns including selection of marketing lists and email creative.Forecast expected results for campaigns and measure actual results against the forecast numbers.Build, upload and blast management of ongoing and one-off email campaigns.Maintain and organize contracts, campaign specifics and related documents.Perform month-end totals and invoicing reporting.Stay on top of industry media trends and issues. Consider and insure that our recommendations are following best practices.Provide an ongoing review of data management systems and processes. Provide insights and make recommendations of how improvement and enhancements might be implemented. Ability to communicate with team Strong interpersonal skills and ability to write in a clear, succinct manner Client facing skills and presentation skills Time management skills Excellent customer service skills and sales skills Ability to work in fast-paced environment Ability to train and mentor as well as serve as subject matter expert

Develop and implement product go-to-market plans, working with all departments to execute.Develop the core positioning, messaging and segmentation for products.Develop sales support tools including launch collateral.Market Intelligence – expert on buyers and competition, new markets investigation.Ushers the product (with Product Development) from concept to mass production and communicate progress, obstacles and timelines to stakeholders as needed.Synchronizing all teams to a successful execution of the product marketing plan.Act as a leader and facilitator within the company.

Create email marketing campaigns to promote products or services.Ensure marketing message is conveyed clearly and delivered properly to prospects.Ensure messages are sent in proper form and template.Proofread emails for clarity, grammar, and spelling.Develop a marketing strategy.Include specific graphics, incentives, and detailed descriptions.Review messages for brevity.Send messages to those who have opted in for messages.Ensure messages are mobile-friendly.Create database of emails for lead generation.Follow up on interested respondents.Purge non-deliverable email addresses and opt-outs.Include persuasive 'call-to-actions' in advertisements and promotions.Track and analyze direct and interactive marketing campaigns.Use statistical analysis and reports to create campaigns.Coordinate and monitor the maintenance, integrity, and security of several databases.Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.

Graphic Design, Copy Writing, Social Media, Email Marketing

Drafted/Edited Press ReleasesConducted Interviews off and on-siteWrote published news articlesTook photographs, published for feature articles