Jennifer Rouse Email & Phone Number

Austin, Tx, Us

Austin, Tx

Seattle, Wa, Us

Cambridge, Ma, Us

Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to drive customer-obsessed vision, strategy, and execution that accelerates growth. With the SiriusDecisions product line, we deliver actionable intelligence, transformative frameworks, and expert guidance that equip executives to modernize and elevate sales, marketing, and product performance.

Austin, Texas, Us

As the head of marketing for this forward thinking organization, I led an amazing team of marketing professionals on a mission to affect Healthcare globally. Through a comprehensive brand strategy that involved a refresh of look/feel, new messaging platform, new secure website, and extensive reputation campaign, my team was able to effectively represent ClearDATA as the vendor of choice for secure, compliant data exchange for healthcare. In addition, the team created both direct and indirect campaigns in conjunction with large partners, such as Microsoft, AWS, and Google, as well as with a multitude of referral and delivery partners.

Armonk, New York, Ny, Us

As the marketing leader for the global systems products, I managed a team of marketing professionals for largest revenue group within IBM (both on site and remote employees). My team was responsible for creating highly technical campaigns and deliverables to explain product and use case scenarios, working with key partners like SAP to drive adoption and additional revenue for systems business, tracking all campaigns and reporting on successes and challenges, and leveraging multiple reporting and marketing automation platforms.

Austin, Tx, Us

As Vice President of Marketing, Communications and Outreach, I led an amazing team of professionals who were dedicated to changing the world one student at a time. Civitas Learning is on a mission to help colleges and universities see and use their data in meaningful ways in order to help a million more students graduate each year. Using a cloud-based, predictive analytics platform and applications, they bring actionable insights to the front lines of education to measurably improve student success.

San Jose, Ca, Us

Provided strategic direction for a team of marketing professionals, addressing customer needs in the State/Local Government, K-20+ Education, Federal Civilian, and DoD markets, including government-funded healthcare organizations. Provided thought leadership to drive market transitions, developed customer journeys that created demand, and provided analytical translation and oversight to ensure industry leading ROI for all programs. Note: Published in CIO Leadership for Public Safety Officials (Ch. 20 – The Power of Video to Save Lives), various speaking engagements (customer facing and large scale tradeshow/workshop environments), etc.

Raleigh, Nc, Us

As acting VP, Marketing and Communications, I led global a team of 34 during a transitional period (company takeover and executive management changes) with no regretted turnover for over 5 months. As Director of Segment, Industry, and Digital Marketing, I managed all marketing activities for diagnostic, clinical, open source, and revenue cycle management products and services in the acute, ambulatory, and home care markets. At the request of the GM, I aided in the implementation of a new executive management leadership system, managed global crisis communications and organizational communications, including sensitive announcements of divestitures and strategic changes to the business, and created a business case for new market opportunity valued at over $40M (first year revenue). I was also responsible for providing at least 50% of annual revenue via lead generation and pipeline development for 4 lines of business, 6 market segments, and 22 distinct products.

Cary, Nc, Us

As the Division Marketing Manager and Principal Strategist for the SAS Education and Medical Practice, I advised the GM on sales alignment and territory planning, created customized regional sales and marketing plans based upon target audience, market dynamics, competitive landscape, and key legislative issues within each territory, and managed all strategic marketing activities (marcom, events, lead generation) within the practice worldwide. Additionally, I managed all press and analyst relationships, created go-to-market plans for 8 lines of business as well as 3 distinct product lines, designed and implemented sales training programs and sales presentation tools, and conducted ongoing strategic performance management reviews of entire practice. I also managed all RFP, RFI, and RFQ submissions (including custom unsolicited proposals), created a strategic accounts program and the first-ever reseller marketing program, and was a key member of team that created the Institute of Advanced Analytics at North Carolina State University.

Ba, English

Master Of Arts - Ma, Technical And Professional Communications

Education record