Jennifer Sales Email and Phone Number
As Head of Revenue Operations for SelectSoftware Reviews, I lead vendor partnership strategy and execution for a B2B SaaS review platform that helps HR professionals find and buy the right software. With over 12 years of experience in digital media and growth marketing, I have a proven track record of scaling B2B and DTC brands through performance content, strategic partnerships, multi-channel digital acquisition and retention strategies, and data-driven optimization.My core competencies include strategic planning, operations management, leadership and executive management, driving cross-functional collaboration, business development, content marketing, commerce content, customer acquisition and retention strategies, MarTech strategy, and digital media and publishing. I am also a board member of Girls in Tech, a global non-profit organization that empowers women in technology. My mission is to leverage my skills and expertise to create value for my clients, partners, team, and community.
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Head Of Revenue OperationsSelectsoftware Reviews Mar 2024 - PresentCambridge, Massachusetts, Us
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Head Of Performance ContentSelectsoftware Reviews Dec 2023 - Mar 2024Cambridge, Massachusetts, Us
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Chief Operating OfficerBm Digital Jan 2023 - Sep 2023BM Digital scales e-commerce companies, frequently buying equity stakes and/or providing working capital. They manage US$100M+ in annual digital marketing spend across the portfolio. -
Chief Operating OfficerEntreprenista Jan 2021 - Sep 2022New York, UsLed Entreprenista through a period of rapid growth and innovation. Entreprenista started as a podcast, and became a media company and membership community dedicated to the advancement of women-led businesses.• Led the evolution of a media company and membership community dedicated to the advancement of women-led businesses resulting in rapid growth: 5X headcount YoY; 1,150% YoY revenue growth 2021; 164% in 2022.• Launched and scaled memberships and profitable B2B marketing partnerships.• Pitched, negotiated, closed, and managed $2M+ in global marketing partnerships with brands such as The Hershey Company, FedEx, Chase, Insperity, PNC Bank, and Shopify. • Created GTM strategy, and scaled The Entreprenista League, a community of thousands of women-led businesses at a profitable CAC via SEO, SEM, Paid and Organic Social, Native, and Affiliate.• Closed angel round via SAFE instrument at a high valuation cap. -
Chief Operating OfficerGeistm Dec 2016 - Aug 2020New York, New York, UsGeistM is a pioneer in performance-based MarTech, delivering engaging content that converts profitable customers at scale. • Oversaw the P&L and all revenue generating activities leading to sequential profitable growth YoY since inception: from $0.5M in revenue in 2013 to $87.5M in revenue in 2020.• Grew, organized, and verticalized the core business to a diversified mix of over 100 active clients across 12 verticals, resulting in $211M+ in revenue for Geist, and over $1B in partner realized revenue.• Planned and directed the company’s largest divisions: Strategic Growth, Strategic Partnerships, Sponsored Content, and Editorial.• $6.5M management buyout in 2017. Inc 5000 fastest growing companies 2018, 2019, 2020, 2021 with triple and quadruple digit 3-year revenue growth. -
Svp, Strategic DevelopmentGeistm Dec 2015 - Dec 2016New York, New York, Us
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Director Strategic DevelopmentGeistm Dec 2014 - Dec 2015New York, New York, Us
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Strategic Development - Employee OneGeistm Oct 2013 - Dec 2014New York, New York, Us• Created innovative client solutions through platform-agnostic approach to direct response marketing, which informed our proprietary technology, a DSP that integrates with the major ad networks to drive “intenders” to sponsored content hosted on our network of publishers, optimized to achieve KPIs for our partners.• Forged strategic partnerships with major ad networks, e.g. Google, Outbrain, Taboola, Facebook, Twitter, Yahoo, Pinterest, TikTok leading to a 10% improvement in margins for GeistM, and increased ROI for our partners. • Won $200M+ in business by making data-backed recommendations for efficiency of marketing spend at scale for clients such as P&G, LG, Casper, HelloFresh, FanDuel, Rosetta Stone, Handy, Nutrisystem, etc.• Put processes and strategies in place to ensure partnerships were outperforming KPIs each month, leading to high client retention rate, and sequential growth in marketing budgets and revenue.
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Chief Marketing OfficerLot18 Nov 2018 - Jul 2020New York, New York, UsThe world's first personalized wine club.• Drove 80% of Tasting Room’s subscriber base through paid media, making it the fastest-growing wine club in U.S. at the time, second in size to WSJ wines.• Built a highly effective marketing arm, introducing and managing the Acquisition, Retention, and Creative teams.• Grew wine club’s active customer base by 45% optimizing LTV:CAC.• Managed white label partnerships with The New York Times Wine Club & Williams Sonoma Wine Club. -
Chief Operating OfficerPopdust Jan 2016 - Jul 2020New York, Ny, Us• Invented winning content marketing strategy, which immediately led the company to profitability and a period of rapid growth and innovation, and patents such as Forward Context Browsing US11507964B2.• Created D/B/A GeistM, a performance MarTech platform, which grew to over $100M in annual revenue and over 100 FTEs.• Informed the development of seven O&O publishers, which reached over 2M unique visitors monthly.• Oversaw the editorial team, set, and benchmarked goals in terms of non-sponsored pageviews, unique visitors, RPMs, EMPV, and ad revenue. -
Marketing Operations ManagerPopdust Aug 2013 - Dec 2015New York, Ny, Us
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Marketing StrategistLifebooker Llc Dec 2011 - Jul 2013Brooklyn, Ny, UsPresented and sold marketing plans to grow SMBs’ customer base during the flash-sale boom. Built ongoing relationships with partner accounts to ensure each party generated long-term revenue.
Jennifer Sales Education Details
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The George Washington University School Of BusinessFinance
Frequently Asked Questions about Jennifer Sales
What company does Jennifer Sales work for?
Jennifer Sales works for Selectsoftware Reviews
What is Jennifer Sales's role at the current company?
Jennifer Sales's current role is Head of RevOps @ SelectSoftware Reviews.
What schools did Jennifer Sales attend?
Jennifer Sales attended The George Washington University School Of Business.
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