Jennifer Schaefer Email & Phone Number

Jennifer Schaefer is a Consumer Strategy and Insights at National Football League (NFL). She possess expertise in marketing research, qualitative research, survey design, research, market research and 17 more skills. Colleagues describe her as "Jennifer Schaefer is one of the most intelligent, most thoughtful consumer strategy leaders I’ve ever met. I supervised Jen for eight years. During that time, Jen demonstrated that she was an expert researcher, a focused and empathetic leader, and someone who could intuitively take raw data and turn it into meaningful insights that changed the way we do business. As a research leader, Jen is just as comfortable writing questionnaires and analyzing results as she is working with vendors. I’ve seen her execute focus groups and choice-based conjoint studies with equal ease. She develops inventive lines of questioning that get to the root of the research challenges, and her analysis consistently yield learnings that change the way we think about our customers. Executives at Six Flags consistently say that Jen’s presentations are among the best they’ve ever seen. As a consumer strategy leader — which in our case involved developing new attractions, ticket products, and in-park experiences — Jen has no equal. She developed and launched an innovation program that captured some of the best thinking from leaders throughout the company. She created a system for testing prototypes and ensured that ideas moved through the pipeline fast. In everything I’ve seen Jen do, she combined just the right amount of analysis with speed of execution to ensure that “analysis paralysis” is never an issue while also guaranteeing that new approaches are adequately vetted. As a team leader, Jen is among the best. Her direct reports can’t say enough good things about her. She is highly collaborative with other departments and intuitively incorporates learnings from one group into another. Jen was the heart of my department, and the connections she forged – within our team, with other teams, and with the executive leadership – was a big part of our success. I obviously can’t say enough about Jen and her contributions over the years. If you would like more details or more examples, please don’t hesitate to reach out to me."

Listed skills include Marketing Research, Qualitative Research, Survey Design, Research, and 18 others.