Jennifer Scinto Email & Phone Number

Santa Clarita, Ca, Us

Valencia, Ca, Us

PromotionManage and lead the strategy and development of marketing programs for direct leisure & entertainment ID solutions and government healthcare and nonhealthcare markets

Valencia, Ca, Us

Promotion• Managed and led strategy and marketing for Channel dealers & partners ($30M business) and People Solutions vertical markets ($10M business)• Developed a robust marketing schedule to support dealers and end users with marketing & digital assets• Led commercial launch of NextLife™ Compostable ID Accessories and Magicard ID card printers to our channel partners

Valencia, Ca, Us

Promoted after 5 months with company• Manage $400K MarCom budget for Crowd Control, RFID, Animal ID, and Inmate ID businesses• Develop and execute annual marketing strategy and schedule, collaborating with Product Management, digital and design teams, and outside agencies, to support revenue goals, business objectives, and key initiatives through email and digital marketing, e-commerce promotions, content, literature, direct mail, trade shows, and social media campaigns• Plan and launch innovative, creative, and effective marketing campaigns, including implementation of new online customer acquisition campaign -- resulting in $265K in additional revenue in FY19 from 585 new customers, with a ROI of 7:1• Lead digital marketing programs and support implementation of digital marketing strategy, delivering $1M in web revenue, a 15% increase over last fiscal year• Develop and execute yearly ID solutions catalog, managing a cross-departmental project timeline, resulting in a revamped catalog with cross-sell products and improved content and design• Strategize, plan, and execute 3 Crowd Control and RFID national tradeshows• Leverage social media channels (Facebook, Instagram, Twitter, LinkedIn, WordPress) to increase traffic, subscriptions, followers, and conversions• Compile and analyze marketing campaigns and channel effectiveness, and present results to leadership

Valencia, Ca, Us

Global leader and innovative manufacturer of identification products, safety solutions, and services for over 60 years -- providing safe and efficient patient care, as well as a leader in patron, inmate, and animal identification.• Assisted with development and execution of marketing campaigns for Healthcare and Crowd Control verticals, including email marketing, digital and offline marketing, promotions, advertising, and PR activities• Instrumental in company shift to content marketing and increased social media focus, and developed new consistent content for internal and external marketing collateral, including assisting with creation of company WordPress blog• Collaborated with internal teams and outside agencies to ensure alignment on strategic and marketing goals to drive results• Wrote and distributed company press releases about new RFID installations at leading nationalvenues• Assisted in creation and implementation of analysis, reports, and presentations, and communicated results to leadership to gauge performance and effectiveness of campaigns

Valencia, Ca, Us

Premier rapid prototyping and manufacturing service bureau with 30 years’ experience in providing 3D printing services for a multitude of leading companies, including healthcare, government, aerospace, automotive, and electronic industries.• Effectively and efficiently managed and provided essential support to VP of Sales and top 4 sales managers concurrently, and increased company revenue by 32%• Acted as point-of-contact for sales and communicated project statuses to team and customers• Created marketing content for sales brochures, flyers, and portfolio about company, services, machines, and products, as well as for new company website• Managed social media channels including Facebook, Twitter, and LinkedIn • Managed industry trade shows and company events, resulting in a 22% increase in leads• Updated and distributed daily financial reports to leadership• Trained new employees on order/quoting procedures and software

Valencia, Ca, Us

• Communicated with sales team, engineers, and customers to enter orders and quotes, relay order statuses, lead times, and other pertinent information• Maintained meticulous records of customer interactions and transactions• Coordinated activities between all departments to ensure accuracy and customer satisfaction

Bachelor Of Arts (B.A.), Communication Studies

Associate Of Arts (A.A.), Social Sciences