Jennifer Severson Email & Phone Number

Watertown, Sd, Us

Watertown, South Dakota, United States

Clark, South Dakota, United States

Reggie's LLC currently conducts business as Haywire BBQ, a competition-style BBQ and wood-fired pizza food truck located in South Dakota (2018 to present), and its co-owners serve as strategic business consultants in IT, marketing and communications (2015-present). Previous business ventures include business consulting and a casual dining restaurant located in Clark, South Dakota.

Watertown, South Dakota, United States

Greater Minneapolis-St. Paul Area

Report to CEO; member of Executive Leadership TeamLead Marketing and Volunteer Recruitment departments; cultivate high performing teams through coaching, mentoring, and collaboration; manage budget and agency and vendor relationshipsBuild results-oriented marketing communications, public and media relations, web and social media, and internal communications annual plans that meet strategic objectives while focusing on brand recognition and BBBS’s unique impact on Twin Cities youthLead communications strategy centered on the key messages of the BBBS mission, values, and brand positioning; provide strategic counsel to CEO and Executive Leadership Team that cultivates and sustains relationships with employees, volunteers, donors, and stakeholdersImplement new national branding and messaging; redevelop all organizational publications and create new website that reflects the Twin Cities market; train leaders, staff, and stakeholders as brand ambassadorsDevelop volunteer recruitment strategy; analyze CRM, sales funnel, and customer feedback data to develop best practices and continuously improve recruitment, retention, and customer service

Shoreview, Minnesota

Reported to Senior Vice President of Philanthropy & Community RelationsManaged staff and daily operations of Communications department, including budgeting, planning, and priority-settingLed communication initiatives that positioned Ecumen with customers, employees, media, and local communities and advanced the organization’s mission, vision, values, and strategic objectivesDeveloped and managed integrated marketing communications strategies, including collaboration with internal stakeholders, copywriting, graphic design, production, and measurement of resultsDrove corporate and community web, digital and social media strategies that supported Ecumen’s business objectivesProvided creative direction and managed the corporate brand standards to ensure departments, vendors, and employees had the tools and materials needed to best represent Ecumen’s strategic messagesLed internal communication strategies that promoted positive relationships with employees and supported successful company-wide initiativesServed as strategic advisor to Ecumen corporate and local facility leaders, providing support in effectively communicating key internal and external messages, including local and regional media and public relationsProvide leadership and expertise in crisis and reputation management

Shoreview, Minnesota

Lead corporate and local web and social media strategies that support Ecumen’s business objectives and convey the brand promise.

Shoreview, Minnesota

Reported to the Vice President of Public Relations and Communications, provided creative direction and oversaw brand standards and digital assets to ensure departments, vendors and employees had the tools and materials needed to best represent Ecumen’s brand and strategic messages.

Greater Minneapolis-St. Paul Area

Stillwater, Minnesota

Represented the business community with local and regional governments, organizations and general public, including frequent presentation and speaking opportunitiesProvided leadership and counsel to the Chamber’s twelve volunteer Directors, five Executive Board members and 450 members; developed strategic plans and implemented subsequent action plansManaged organizational budget of $200,000+ and bookkeeping; hired and managed staff of up to six employees; fostered collaborative office environmentPlanned, designed, wrote and produced internal and external communication, including brochures, guides, press releases, newsletters and social media; managed organization’s brand and maintained visibility Developed relationships with local, regional and national media; answered all media requests

Served as a liaison between alumni; led monthly Alumni Board meetings; led the group in creating a strategic plan to increase impact on MPA through fundraising and active participationPlanned, promoted and implemented a silent and live benefit auction that raised over $100,000, the highest total in the event’s historyManaged MPA’s special events, including marketing, scheduling, venue negotiations, catering, volunteer coordination, program planning, set-up, clean-up and follow-up

Created Office of Web & New Media Development; provided service to over 60 internal clients; developed initial action plan and business practices; utilized creative ways to manage thriving new office on a minimal budget; reported to CFOProvided project management and support; met with clients; wrote and edited copy; designed new media graphic elements and products; coordinated internal and external copywriters, designers and technicians; maintained web sites and coordinated content reviews and updatesIn conjunction with corporate sponsors, planned and implemented two-day seminars advising the academic community on the development of wireless campuses

Transformed publications and other promotional materials into a family of over 300 strong and consistent image-building pieces; wrote, designed and provided project management for award-winning publications and assisted in development of an award-winning advertising campaignAssisted clients in utilizing their limited budget dollars for marketing purposes; combined University-wide printing budget exceeded $250,000Assisted in event planning and support for BVU’s American Heritage Lecture Series, which brought world leaders such as Shimon Peres, George Bush and Madeleine Albright to campus in an effort to cultivate donorsSolicited potential consultants, prepared requests for proposals, negotiated terms and managed projects outsourced to vendorsTrained and managed publication design assistant and interns in graphic design

See above.

Master'S Degree, Mass Communication/Media Studies

Graduate Certificate, Organizational Leadership, 4.0

Completed coursework in organizational leadership.

Bachelor Of Science, Jourmalism/Mass Communications