As a seasoned marketing and communications strategist, I specialize in acting as a virtual marketing department, supporting both corporate and non-profit leadership in achieving their objectives. My approach combines strategic foresight with hands-on execution, enabling organizations to navigate the complexities of today's digital landscape effectively. Recognized for my agility, I tailor marketing solutions to fit the unique needs of each organization, whether it’s a fast-paced corporate entity or a mission-driven non-profit. This adaptability allows me to effectively address diverse marketing challenges and opportunities.I work closely with executive teams, providing strategic counsel and actionable insights that align marketing efforts with organizational goals. In this capacity, I serve as a virtual extension of their team, ensuring seamless integration with their internal processes and culture.My experience in virtual and hybrid settings has honed my ability to lead and collaborate effectively, irrespective of geographical boundaries. This modern approach to work enables me to support teams across different locations, fostering a culture of innovation and inclusivity.

-Spearheaded targeted marketing strategies, achieving an 82% increase in education services enrollment in the second quarter.-Managed and optimized digital marketing strategies across various platforms, focusing on CRM databasesExecuted multi-channel strategies in line with brand objectives, employing insights-driven approaches.-Oversaw the organization’s social media platforms, developing engaging content and maintaining a consistent online presence-Designed and executed multi-channel marketing campaigns, boosting social media engagement by 100% and enhancing brand visibility.-Led strategic planning and market research to develop organizational growth strategies.-Managed a marketing team, providing direction, mentorship, and fostering a collaborative work environment.

In my role focused on combating childhood obesity and supporting families facing adversities, I applied my marketing and communications skills to foster the physical, emotional, and social well-being of children. My responsibilities included:-Strategic Consulting: Advised on communication strategies to effectively promote health and well-being initiatives.-Non-Profit Formation: Integral in establishing the organization, setting the stage for community impact.Media Relations: Managed media communications, enhancing public awareness and support for the cause.-Community Partnerships: Built alliances with local entities, strengthening our community outreach and program effectiveness.-Event Coordination: Orchestrated events aligning with our mission, enhancing community engagement and awareness.Fundraising: Led fundraising campaigns, securing essential resources for program sustainability and growth.-Strategic Planning: Participated in strategic planning, aligning activities with organizational goals and audience needs.Contract Negotiation and Compliance: Handled contract negotiations and compliance, ensuring beneficial terms and adherence to regulations.-Grant Writing: Authored compelling grant proposals, successfully securing funding for key initiatives.-Brand and Marketing Strategy: Developed and implemented strategies to elevate our brand and communicate our mission effectively.Through these efforts, I contributed to the organization's growth and enhanced its ability to make a meaningful difference in the lives of children and families.

-Expertly managed administrative tasks using Microsoft Office Software, ensuring efficient office operations.-Oversaw budget and financial management, demonstrating strong fiscal responsibility and strategic allocation of resources.Skillfully administered the office's portion of the Title III Grant, including renewal applications, expenditure monitoring, reporting, and providing justifications, showcasing my attention to detail and compliance acumen.-Actively coordinated with faculty, department heads, and deans to monitor and support the academic performance of targeted students, providing detailed reports to grant administrators and the Vice-President of Academic Affairs.-Developed and implemented innovative marketing campaigns, significantly increasing the visibility and engagement of office programs.-Coordinated comprehensive travel arrangements for the director, staff, and students, facilitating seamless participation in workshops and program trips.I trained and supervised student employees as lab assistants and peer tutors/mentors, fostering an environment of learning and professional development.-Diligently maintained and verified student employee timesheets in the Bannerweb system, ensuring accuracy and adherence to employment guidelines.Successfully administered a Peer Mentoring and Tutoring Program, enhancing student support services and academic success.-Conducted study skills workshops for low-performing students, providing them with essential resources and assigning tutors as needed to improve their academic performance.-Led the recruitment and hiring process for Peer Tutors, Mentors, Student Lab Assistants, and other student office assistants, ensuring a skilled and dedicated team.

Responsibilities/Achievements:* Identified sales opportunities * Coached tellers and customer service associates on cross-selling techniques * Established investment, personal and business accounts* Submitted and closed consumer and business loans* Educated individuals on financial literacy and the benefits of homeownership* Small Business Champion* Exceeded sales goals /Top Producing Banker